SEO for Mummy Bloggers: Everything You Need To Know 👶

Are you one of those mummy bloggers who know that you need SEO but you don’t know enough about it?

Maybe you have been blogging for more than a year now but you keep procrastinating when it comes to implementing SEO strategies for your blog.

Some mummy bloggers complain that SEO is so hard and they hope that one day they would get a chance to understand it.

You see many bloggers struggle with SEO because they are going about it the wrong way for someone who just wants to rank a keyword.

Many get lost in the sea of SEO jargon like keywords, H1 tags, H2 tags, meta description, keyword in URL and optimised images.

Especially, when it is not as complex as having a baby.  If you are a Mother and you already had a baby then SEO is a breeze.

In this post, I am going to spend some time showing you how to make SEO relatable and how you can compare it with pregnancy.

You will see the 9 stages of pregnancy compared side by side with SEO and my hope is that you will realise that this SEO thing can be simple.

What is SEO Anyway?

I know that I have explained this previously in another post but just in case you don’t know here is the definition again.

SEO is the acronym for Search Engine Optimisation.  In terms of definition, it is the art of optimising your web content.

The goal of this optimisation is to get your content to rank in the SERP (search engine results page aka Google™) so that it is visible to prospects.

The techniques used to optimise web content has a lot of technical names that can be foreign but a common language was needed for this skill.

Here is a brief glossary for on-page SEO techniques:

H1 tag

– the most important title of your blog post at the top that tells search engines what it is about.  It is normally surrounded by <H1></H1> but invisible in the visual section of a post.

H2 tag

– the second most important titles normally used as subheadings throughout your blog post.  It is normally surrounded by <H2></H2> but invisible in the visual section.

H3 tag

– the third most important titles normally called subtitles and used in your blog post for list items. It is normally surrounded by <H3></H3> but invisible in the visual section.

photo by Shopify Partners

H4 tag

– the fourth most important item which can be found in list items of your blog post.  It helps break up the hierarchy of your post.  It is normally surrounded by <H4></H4> but these tags invisible in the visual section.

Meta description

– this is what would show up as the main description when your site is listed in the SERP.  The meta description helps you to get the click.

Keyword or keyphrase

– think of it as the seed word that tells humans and bots what your site is all about.  This is the backbone of any piece of content that helps to frame the purpose of that content.

Internal link

– the art of linking from one piece of content to the next in a proactive fashion to increase relevance in search rankings.

Keyword in URL

– placing your keyword in the URL helps with ranking in the search.  For example, this is what it looks like when you go to share a link to your article if your keyword is “baby shoes”

Include keyword in the title

– ensure that the keyword that you would like to rank for is included in the title. For example, if your keyword is ‘baby shoes’ then try to include it in the title of your blog post.

Include keyword in the first paragraph

– do include your keyword in the first 100 words of your blog post.  The closer it is to the start the better it would be for your blog.

Keyword density

– this word might bring shivers down your spine as it might remind you of a science class at school.  It just simply means the number of times your keyword appears in the body of your post.  A percentage of 0.5% is a good balance.

Secondary keywords

– if you are putting in all this effort to rank for one keyword then include more than one.  Throw in 7 other words so that your precious blog post can get more exposure.

LSI keywords

– LSI is the acronym for latent semantic indexing and this is what it means in layman’s terms. They are those words that an end user expects to find in your content that is closely associated with your primary keyword.  You can normally find them at the bottom of the SERP.

Optimised image

– ensure that your keyword is included in the name of your image.  So, if your keyword is baby shoes then your image name may be “baby_shoes.png”‘

Page speed

– this one you may not be able to control 100% of the time.  However, your page speed is the length of time it takes for your page to load when someone clicks through to it.  Aim for less than 3 seconds.  Find a good website host and keep them.

Domain Authority (DA)

– it is a number between 0-100 that is assigned to your domain based on a number of factors in Google algorithm.  It just means that if you have a DA of 30+ you have a higher chance of ranking for your desired keyword compared to a DA of 10.

You can check the DA for your blog’s domain by visiting the Moz website here. You will need to create a free account.

I think I have included everything at this point so let’s move on to why SEO is important for mummy bloggers.

photo by Shopify Partners

SEO for Mummy Bloggers

When you start a mummy blog you just want to get on with it and talk about your experience as a young mum or older mum.

You want to share your important tips and trick about pregnancy, going into labour, breastfeeding, colic and getting sufficient sleep.

Time is spent talking about the 1st, 2nd and third trimester and what it entails.  Cures for cravings and sleeping better at night.

Nothing is better than talking about all the mother and baby gadgets.  From prams, nappies, cribs, expressing breast milk, baby sleeping bags, etc.

These are all very important and they help you to bond with your readers.  However, what is most important is the user experience.

If you wrote the perfect blog post about breastfeeding for mums but your potential readers cannot find you then it defeats the purpose.

Maybe some readers can only find you on social media but they cannot find you in Google anywhere.

Look at the SEO rules as a way to help your blog post be found in the search.  There is no need to hate SEO just follow the rules and all will be well.

SEO is Simpler than Pregnancy

I really believe with all my heart that mummy bloggers could be bosses at optimising their content for SEO.

Why? Because SEO is technical and has many clear-cut rules that are simple to follow.  Pregnancy, on the other hand, has so many complex elements.

Every pregnancy is different.  For example, my first baby was a simple straightforward process. I had him at home.

My second pregnancy had so many possible complications that I had a special consultant that was ‘in charge’ of my case.

SEO is not at all like that unless you are trying to rank higher than Google itself.  I’m not sure why you would want to do that though.

For mummy bloggers, SEO is a simple process.  Choose a good keyword, follow the rules and you will rank well.

photo by Brodie Vissers

9 Stages of SEO Pregnancy

Say what? SEO and pregnancy both have 9 stages?  Well, I decided to present it in this way in order to help my mummy bloggers get their head around it so here goes.

Stage No.

Pregnancy Stage

Pregnancy Symptoms

Friends + Family


The World

Stage 001

Fall In Love

You found the perfect father for your child or children and decide to do it

Happy for you, when’s the wedding, etc

You found the perfect keyword that is SEO friendly and Pinterest friendly. It also has the right user intent

People in the world are not even aware that you have a blog

Stage 002


His sperm and your egg met up and decided to do it (after the wedding of course) 

Attend your wedding and house warming. They even tease about the pit patter of tiny feet

You write the perfect blog post to include H1, H2, H3 and even H4 tags (sub headings, lists). You even include optimised images, charts and other media (Go you!)

The public at large did not even know that you were looking for a keyword or group of keywords

Stage 1

4-6 Weeks

Your baby’s heart begins to form and it is now and embryo

You probably not even aware that you are pregnant yet and if you are no one else knows except the Father (if at all)

You published the blog post and add it to your marketing campaign

Unless you pinned the post on Pinterest immediately nobody even knows that it exists unless they are part of your email list

Stage 2

8 weeks

Your baby’s major organs form along with external body structures. Umbilical cord is visible. It is now a foetus

You have only told a few close friends and family that you are expecting. The wider world are not aware that you are pregnant unless you are Kim Kardashian

Depending on the importance of this blog post you are probably still marketing it or you are tired and moved on to the next piece of content. In the mean time it is bouncing all around the search engines between the 4th page and the 10th page.

Your followers may be aware of the existence of this precious blog post but very few people in the big wide world have ever heard about it. Again unless you are Kim Kardashian and you created it then a lot of people will know.

Stage 3

12 weeks

Your baby’s nerves and muscle work together. Your baby’s eyelids close to protect its eyes

You feel tired, you may experience constipation and you will most likely have cravings. Still not a lot of people can tell just yet.

You may want to consider writing a guest post that is related to this precious blog post to give it some juice.

Unless this post went viral, the broader population is still not aware that it exist or the value they can get from it. Keep creating new pins for it and pin it afresh on Pinterest to get backlink juice

Stage 4

16 weeks

Your baby’s muscle and bone tissue develops, skin forms and your baby also develops a sucking reflex

Oh no! Your pregnancy is starting to show. It is probably time to go and do some clothes shopping but you hate that nothing fits anymore. Your male associates are not quite sure if you got fat or if you are actually pregnant so they say nothing (lol!) 

Your blog post continues to bounce around the search results but this time it may be steadily moving between pages 2 and 7

Because your blog post can sometimes be found in page two of the SERP you will notice that you would start getting a few clicks every month or every week depending on how well you optimised the page.

Stage 5

20 weeks

You will feel that slight fluttering like a tadpole or fish in your womb. You smile! Your baby is covered by fine hair called lanugo. Your baby’s eyelashes, eyebrows, toenails and fingernails form

You are restless, moody, baby brained and you start nesting. The lads at work still refused to say anything just in case they are wrong. Pregnancy can be so much fun!

You may notice that your blog post is steadily on pages 4 and 5. This is a good time to do some more internal linking depending on the importance of this blog post or if it is in a series

The world at large are starting to see your blog post depending on your secondary keywords. If you chose them well your blog post may rank on the first page for a long tail keyword rather than the primary one.

Stage 6

24 weeks

Your baby’s bone marrow starts producing blood cells. Real hair starts growing on your baby’s head

Are we there yet? Oh my goodness time does seem to be moving slowly. You really start to get the baby nursery ready in earnest. Buying bits and pieces as you go. Everyone keeps asking “when are you due?” Do they have baby brain as well?

Your blog post now hangs around the 1st, 2nd and 3rd pages for your primary and secondary keywords. You may want to consider blog commenting to get things really moving. Another good either is a guest post on a popular blog

Your blog post may start getting automatic backlinks because it is a great resource which helps it to climb in the SERP. The organic traffic continues to increase

Stage 7

32 weeks

Your baby’s bones are fully formed. Your baby starts a whole lot of kicking and jabbing. So exciting isn’t it? Your baby starts storing vital minerals it can open and close its eyes

You are so tired already. When is this baby going to come. Your nursery is almost ready. You started stocking up on disposable diapers. You even started receiving gifts from close relatives

Your blog post may appear on page one for 3 of the 7 secondary keywords. This is a good time to take another look at the blog post and check to see what can be done to increase on page factors like adding more relevant content, answering more questions, adding a video or more relevant images. Even adding a FAQ depending on the user intent

You organic traffic from this blog post increases slowly but surely. One of your Pinterest pins may have taken off bringing in traffic from that channel. It is a good time to continue to make fresh pins for this blog post

Stage 8

36 Weeks

Your baby’s body fat increases and its moves are less forceful. In general your baby should weigh 6 to 6.5 pounds

Your girl friends are planning your baby shower and you are just so tired of waiting. Your feet maybe swollen and your nights are restless as you cannot find the perfect sleeping position

Your blog post may now be at the top of the second page or the bottom of the first page for your primary keyword

Keep sharing your blog post on social and continue to check your on page SEO efforts. Can other relevant posts link to this one? Organic traffic should be steady now.

Stage 9

37-40 weeks

Your baby is full term and should be head down in your womb. You should deliver that baby any time so that it can take its rightful place in this world

Everyone is waiting to hear the news. They keep asking again and again when are you due. You are anxious that the baby will be late if it is your first or early if it is not your first. The baby’s nursery is ready. You have a baby name shortlist. Your hospital bag is ready. You may experience a few fake labour pains

That beloved blog post should be ranking on page one by now for the primary keyword as well as the other 7 secondary keywords. If you did your keyword research correctly or if you used keyword research services you should be reaping the rewards of your efforts

You did it! Throw a party with the girls even though they don’t get SEO. Everyone searching for your primary and/or secondary keywords can find you on the first page of the SERP. Good job for never giving up. Now time for another batch of keywords (say what?)

Photo by Shopify Partners

Now What Next for Mummy Bloggers?

The world of SEO is a never ending process where you attempt to rank one piece of content after the next.  It also involves keeping your existing first page ranking.

This is why larger companies have a team of SEO experts to maintain those rankings. You see there are only 8-10 spaces on each SERP (aka Google™ page result).

Therefore, it is a constant struggle to keep your rankings especially in more competitive markets.

However, for mummy bloggers there isn’t an extreme need to keep your rankings at all.  You just need to have a ranking report automatically sent to you every month so that you can check.

If you plan to get as big at Huffington Post then you will need to implement a number of SEO strategies.

The backbone to every blog post ranking process is getting the right keyword.  If the chosen keyword is no good then you will not get the blog post to rank.

In fact the honest truth is that finding the perfect keywords can be probably the most complex part of the process.

You can learn how to do this yourself (become a keyword expert).  The other option is to just invest in a keyword research service that will hand it to you on a silver platter.

Would you like to achieve your blogging goals faster and to spend more time watching your children grow?

Keyword Research Service

After 10 years experience in blogging and SEO I have developed a custom Keyword Research Service for bloggers.  It will save you a lot of time and frustration when it comes to finding keywords.

I even have a package designed for Mummy bloggers or Mommy bloggers depending where in the world you are situated.  For a low price of $27 a month, which is less than hiring a baby sitter for 3 hours you can propel your blog forward by leaps and bounds.

Sky rocket your blog’s organic traffic for the next 12 months by taking advantage of this package while the price is still low.

What’s Included In The Keyword Pack?

Are you unsure that this package is suitable for your requirements?  Maybe you need to understand what’s included for that low price of $27 a month.

You’ll receive 1 x keyword pack every 2 weeks and here is what is included in each pack.

  1. A primary keyword (niche specific)
  2. 5-7 secondary keywords
  3. A summary of what your blog post should be written about
  4. Top 30 Instagram hashtags for your content
  5. Video suggestions
  6. Further suggestions for other media like screenshots, charts, graphs
  7. Access to Pin image templates
  8. Done for you keyword analytics

Get started today to stay ahead of other bloggers in your niche.  There are only very few spaces available so they will fill up fast.

Why Use a Keyword Research Service?

  1. As a Mummy Blogger your time is very limited so you need to decide what blogging activity will give you the highest return on investment.
  2. Keyword research takes a lot of precious time and is better done by an SEO expert to get the best results every time.
  3. Blogging can be time consuming and stressful so spend time doing the things you love compared to the things you dislike.
  4. No need to spend time studying SEO every month trying to understand the latest trends.  Leave this task to someone like me who loves it.
  5. I am a Mummy like you so I get it.  Your time is better spent with you children because they grow so quickly.  Avoid having regrets later of not spending time with your family.
  6. For $27 a month it is less than the cost of hiring childcare for 3 hours so there’s no need to feel guilty about letting someone else handle it.


As you can see getting your blog to rank higher in Google™ is a very simple process if you follow the rules or code.

To summarise here are the steps that have been outlined above:

  1. Find a solid primary keyword
  2. Get the corresponding LSI keywords
  3. Expand to secondary keywords as needed
  4. Write the blog post
  5. Optimise it to include all the tags (H2, H3, H4)
  6. Include the keyword in the URL
  7. Ensure the keyword is included in the first 100 words
  8. Write a clickable meta description
  9. Have a keyword density of 0.5%
  10. Ensure the images are optimised with keywords
  11. Include the keyword in the title (H1)
  12. Link to other related posts on your blog
  13. Place links from other blog posts to this new one after publishing
  14. Link external to other reputable sites
  15. The higher your domain authority the easier it would be to rank for your choice of keywords

I know that there will be some SEO experts who would like to add more complex items to this list like trust flow, citation flow, backlink weighting and many other things.

This is all you need for now, it is just the basics that you need to get started and see results.  Is that okay mummy bloggers?

Now I am so anxious to find out if all you mummy bloggers found this helpful and can relate to it in any way.

Do you have any other pertinent questions that you would like to ask me? Leave it in the comments and I will answer them.


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62 thoughts on “SEO for Mummy Bloggers: Everything You Need To Know 👶”

  1. I wish I was aware of all these SEO tips when i first started blogging. I couldn’t agree more. Most people get completely lost in the SEO world unfortunately.

  2. I dislike acronyms and jargon so I skipped ahead to unscramble the acronym and breathed a sigh of relief. Would probably hire you to optimize my blog rather than doing it myself ?

  3. This is great! SEO can seem so complicated, but once you get a handle on it it really makes sense. I have been working on my SEO for a while and it really makes a huge difference.

    • Awesome Corinne, thanks for instilling more confidence in my readers that SEO can be less complicated. I’m glad you learned something new.

  4. Although I’m not a mom yet, I find this post helpful!! Thanks for sharing this information, I’m really tryinghard to make everything optimized bynow! haha

  5. This a great resource for me as a brand new blogger. I am still learning about SEO and trying to get my blog posts out there. I looked up one of my keywords the other day and I searched down to probably the 10th page of Google and I still never found it. *womp womp* Obviously I still have work to do

  6. Thank you for explaining SEO in easy-to-understand terms. I wish I had the time to keep pushing every blog post after I write it. I do all of my SEO stuff up front, but I’m afraid after the first week or two, I’m done with it, and I move on. I need to do better. There’s just not enough time in a day!

    • Heidi, one creative way to keep working on your SEO is creating new Pinterest pins for your posts and using Recurpost for your Twitter and Facebook accounts. In other words, make it a fun job rather than dull and boring.

  7. Wow, good way to go! I want go start blogging too. It is just a relief that some bloggers share their knowledge for newbies like me.

  8. This is so hepful!! I’m new to SEO and this article just made it so much easier to understand 🙂 Thank you!!!

    • Suzanne, I’m so glad that you found it fun and cute as that was my intention. So glad that it was informative.

    • Maria, it may be more valuable to spend time optimising your new blog posts rather than too much time fixing the old ones.

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