Success Unscrambled | Blog Traffic Tips | Business Success Stories http://successunscrambled.com/our-podcasts/ Helping women who want to live a life of time and freedom become wildly successful using proven organic marketing strategies. Thu, 23 Jan 2020 18:27:37 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.2 Welcome to Success Unscrambled where I help women who want to live a life of time and freedom become wildly successful using proven organic marketing strategies. Grab business ideas like how to start a business without a degree, 50+ ideas to market your business. Learn to get paid by blogging, monetise your blog, get your blog noticed and how to blog consistently. Also, check out things that rich people do differently as well as SEO for beginners. Alvern Bullard clean serial Alvern Bullard alvern@successunscrambled.com alvern@successunscrambled.com (Alvern Bullard) Success Unscrambled Success Unscrambled Podcast | Blog Traffic Tips | Success Stories Success Unscrambled | Blog Traffic Tips | Business Success Stories http://successunscrambled.com/wp-content/uploads/powerpress/podcastcover-561.jpg http://successunscrambled.com/our-podcasts/ TV-G 21 Unbelievable Ways to Save Money on Food https://www.successunscrambled.com/save-money-on-food/ Mon, 20 Jan 2020 01:19:00 +0000 https://www.successunscrambled.com/?p=16660 https://www.successunscrambled.com/save-money-on-food/#comments https://www.successunscrambled.com/save-money-on-food/feed/ 26 Do you need to save money on food this year? Are you surprised every month with your food bill? The bad news is that as humans we need to eat 2-4 times a day depending on our body's metabolic rate. This does not mean that we need to become slaves to food. Sometimes I wish that there was a better way to get rid of hunger pangs (haha!). Then I have to stop myself as I remember how lucky and blessed I am to have food on the table to eat. Eating can be a chore for many people because it involves so many things to eventually get that food into the stomach. Yes, one may think it is a simple affair to go to the supermarket to purchase the ingredients. However, if you want to save hundreds every month on your food bill the process can be far more comprehensive. The truth is that there are many families across the country struggling to find a way to reduce their food bill significantly. It is possible to achieve this goal but it all starts with planning meals in advance as well as a few key insights. In this post, I will outline a number of tips, tricks and hacks that will help you to save a ton of cash on food. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Advantages of Meal Planning It is easy to assume that meal planning should be reserved for people like the Radford family with 21 kids based in the UK. Or even the Duggar family with 19 kids based in the US. Surely, if you need to feed 19-21 children you will definitely need to plan meals years in advance (haha!). Meal planning is still important whether you are a family of 2 or you have 1-4 children to feed. The reason for this is that each person in the family has different needs when it comes to food. Meeting those needs without going broke or living paycheck to paycheck is a skill that can be developed over time. Here is a list of meal planning advantages: Meals are ready on timeCut down on the cost of snackingHealthy eating habitsReduce the potential for illnessIncreased productivityBetter performance in school or workA happier family all round I am sure that the advantages certainly outweigh the disadvantages if you want to save money. How to Save Money on Food I have to admit that saving money on food is not going to be a walk in the park. However, it doesn't have to be a triple-twisting double somersault either we'll leave that for Simone Biles.🤣 It is not going to be the most pleasant of experiences and it does require you to be ruthless. Let's look at the list of over 21 ways to save money on food this year. 1. Make a List Okay, this may be obvious to a lot of people but I can assure you that it still happens to me 1-2 times a year where I forget to make a list. The key reason for making a list is that you are able to buy everything you need in one shopping trip compared to 3. Also, you stick to the list and avoid buying the things that you don't need which means you save money instantly. 2. Freeze Sliced Bread I know that I am going to get a lot of people rolling their eyes at me when they read this one but hear me out. If you eat bread every day then it means that you will need to buy this every 2-3 days because of the expiry date and bacteria. However, when you freeze bread you are able to take out as many slices as you need and leave the rest in the freezer. Do I use bread past its expiry date? Of course, I do, because there are fewer active mole or bacteria in the freezer. Here is an amazing article that shows you how to freeze bread for maximum freshness. 3. Less is More I am a firm believer in using fewer ingredients to get the same results. For example, if I want to steam broccoli the ingredients I need are garl... Do you need to save money on food this year? Are you surprised every month with your food bill?

The bad news is that as humans we need to eat 2-4 times a day depending on our body’s metabolic rate.

This does not mean that we need to become slaves to food. Sometimes I wish that there was a better way to get rid of hunger pangs (haha!).

Then I have to stop myself as I remember how lucky and blessed I am to have food on the table to eat.

Eating can be a chore for many people because it involves so many things to eventually get that food into the stomach.

Yes, one may think it is a simple affair to go to the supermarket to purchase the ingredients.

However, if you want to save hundreds every month on your food bill the process can be far more comprehensive.

The truth is that there are many families across the country struggling to find a way to reduce their food bill significantly.

It is possible to achieve this goal but it all starts with planning meals in advance as well as a few key insights.

In this post, I will outline a number of tips, tricks and hacks that will help you to save a ton of cash on food.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

Save money of food, ice cream, chocolate, fruits, toilet paper, vegetables, buy in bulk, leftovers, freeze sliced bread - blog

Advantages of Meal Planning

It is easy to assume that meal planning should be reserved for people like the Radford family with 21 kids based in the UK. Or even the Duggar family with 19 kids based in the US.

Surely, if you need to feed 19-21 children you will definitely need to plan meals years in advance (haha!).

Meal planning is still important whether you are a family of 2 or you have 1-4 children to feed.

The reason for this is that each person in the family has different needs when it comes to food.

Meeting those needs without going broke or living paycheck to paycheck is a skill that can be developed over time.

Here is a list of meal planning advantages:

  1. Meals are ready on time
  2. Cut down on the cost of snacking
  3. Healthy eating habits
  4. Reduce the potential for illness
  5. Increased productivity
  6. Better performance in school or work
  7. A happier family all round

I am sure that the advantages certainly outweigh the disadvantages if you want to save money.

How to Save Money on Food

I have to admit that saving money on food is not going to be a walk in the park.

However, it doesn’t have to be a triple-twisting double somersault either we’ll leave that for Simone Biles.🤣

It is not going to be the most pleasant of experiences and it does require you to be ruthless.

Let’s look at the list of over 21 ways to save money on food this year.

1. Make a List

Okay, this may be obvious to a lot of people but I can assure you that it still happens to me 1-2 times a year where I forget to make a list.

The key reason for making a list is that you are able to buy everything you need in one shopping trip compared to 3.

Also, you stick to the list and avoid buying the things that you don’t need which means you save money instantly.

Save money on bread, Save money of food, ice cream, chocolate, fruits, toilet paper, vegetables, buy in bulk, leftovers, freeze sliced bread - blog

2. Freeze Sliced Bread

I know that I am going to get a lot of people rolling their eyes at me when they read this one but hear me out.

If you eat bread every day then it means that you will need to buy this every 2-3 days because of the expiry date and bacteria.

However, when you freeze bread you are able to take out as many slices as you need and leave the rest in the freezer.

Do I use bread past its expiry date? Of course, I do, because there are fewer active mole or bacteria in the freezer.

Here is an amazing article that shows you how to freeze bread for maximum freshness.

3. Less is More

I am a firm believer in using fewer ingredients to get the same results. For example, if I want to steam broccoli the ingredients I need are garlic, salt and olive oil.

Sometimes you look at a recipe and it calls for 5-10 other ingredients like butter, dill, rosemary, etc.

There is no way that I am going to make things complicated and expensive. Let’s stick to the simple lower-cost option.

Leave the impressive recipes for Christmas or when you’re entertaining guest for dinner.

4. Ditch the Juice

There are going to be many people who disagree with me but depending on your goals it will be a good idea to ditch the juice.

Having juice around the house is a superb idea and a healthy habit. However, if you really want to save massively on food then leave it for now.

Try drinking water instead because it is the healthier option and you will reduce the unplanned visits to the dentist as well. A definite win-win.

In some cases, you may have children at home who get their 5 fruits a day from smoothies so consider doing homemade smoothies instead.

5. Buy Food in Bulk

A great way to save money on food items is to buy them in bulk at places like Costco.

Items like toilet paper, pasta, rice, flour, noodles, foil, plastic wrap, shampoo, conditioner, shower gel and oats can all be bought in bulk.

It means that you only need to buy these 2-4 times a year so that when you go to the supermarket you can focus on fresh food items.

6. Check the Unit Price

Buying things in bulk can be tricky so it is important that you check the unit price before you put it into the trolley.

I always check the price per litre, per sheet or per kilogram before I bag the item.

Not everything that has a discount is actually cheaper compared to similar items in the aisle.

Here are examples from toilet paper showing the price per sheet for each package.

Check the Unit Price - Cushelle toilet paper

As you can see the 24-roll package is the lowest cost per sheet. However, here is one that I found at Lidl that cost 7 cents for 100 sheets.

Premium White Toilet tissue - 7 cent for 100 sheets

So, I found a way to save money on toilet paper without leaving the comfort of my home. You get 9 rolls for only 1.39 Euro.

7. Use the Supermarket App

The one thing that I found really handy when it comes to meal planning is checking what is on offer before I get to the supermarket.

Technology does have its advantages especially for helping you to save money on food.

On the app, I can see the special offer price including the start and end dates as well as the price per kilogram or gram.

Below is an example where I can see what is on special offer and the dates associated with those offers.

Use the Supermarket App

8. Eat Before Going Shopping

This reminds me of a funny story that I need to share with you. As a child growing up my mother always got us to eat before leaving to attend a wedding (haha!!).

As funny as that may seem it is true that you should never shop when you are hungry.

The smell of the items at the bakery will only tempt you to buy something to eat anyway.

I am always amazed at all the children in the supermarket walking around eating stuff from the bakery.

9. Save or Freeze Left Overs

It is such a common practice to throw away leftovers because nobody would be interested in food from yesterday (except me).

However, these same leftovers will come in handy later on and it is perfectly good food to eat.

Think of all those people all over the world who could really benefit from those leftovers.

The trick with freezing leftovers is to store them in an attractive manner with labels indicating what it is and when it was placed there.

10. Best Before vs Use By Expiry Dates

I have seen so many people throw away apples, oranges, pears and even baked items in the last few years.

Their simple reason is that it expired yesterday or two days ago so it is no longer fit for consumption.

It is time to give you another story from childhood. We had tons of fruit trees in our garden and I would climb the tree, pick the fruit and eat.

At no point did any food authority label the fruit on the tree as good or not good to eat.

I also picked up fruits that fell on the ground under the tree, washed them and ate them. Fruits in a bowl for a week, I just ate them.

As humans, we suddenly need someone with a badge to help us use our common sense.

If you need to understand the difference between best before and use by expiry dates then check this resource.

Always remember that it is super important to store your food properly if you want it to last longer.

Save money on meals, Save money of food, ice cream, chocolate, fruits, toilet paper, vegetables, buy in bulk, leftovers, freeze sliced bread - blog

11. Cook In Bulk on Sunday

If your week is the standard Monday through Friday 9 to 5 then you may find it necessary to cook in bulk on Sundays.

You can cook items like rice, peas, beans, pasta and vegetables in advance and store them in portion sizes in the fridge or freezer.

It is very tricky to get the process done perfectly but it can be accomplished with a bit of practice.

A quick tip: Always scald storage containers with boiling, hot water to get rid of excess bacteria so your food will last longer.

12. Invest in Kitchen Appliances

In many cases using kitchen appliances to help you to get all your cooking done is a great idea.

Two of my favourite appliances include a rice cooker and a slow cooker. Sometimes even a pressure cooker also helps.

It means that I don’t have to babysit the food cooking process as much since these appliances do all the hard work.

Ensure that you use, clean and store these appliances properly so that they will last you for many years.


13. Avoid Ready and Precut Food Items

Over 20 years ago the world was a different place where people would buy carrots and other vegetables then go home and cut them up.

Today you can get almost anything already cut, sliced, diced and precooked. However, those conveniences do come at an added cost.

It is a lot cheaper to avoid ready meals and precut food items and your bank account will thank you for it.

In the example below, sliced and peeled carrots costs 126% more than if you purchased and cut them yourself.

Pre Cut Food Items

14. Shop at Ethnic Supermarkets

I am always surprised at the price that regular supermarkets charge for ethnic food items.

Whenever I need to buy peas, beans, curry powder and stir fry sauces I prefer to go to the Asian supermarket.

The truth is that their prices tend to be cheaper and the ingredients more authentic and better quality.

15. Bring Your Own Bags

A number of years ago the government introduced a charge for shopping bags as if they don’t tax residents enough already (haha!).

Anyhoo! It is a good idea to be kind to the environment by using recyclable and reusable bags.

Shopping bags can set you back between 0.39 cent to $1.50 per bag so it makes more sense to bring your own bags.

16. Ask for a Doggy Bag

If ever you decide to eat out, don’t be ashamed to ask for a doggy bag to carry home the leftovers.

After all, you are paying for the entire meal and the leftovers also cost money.

Unless it was a dodgy or horrible meal then feel free to carry the rest home and use it the next day.

17. Buy Frozen Fruit and Vegetables

In my experience, I have seen instances where it is cheaper to buy frozen fruit and/or vegetables.

Depending on what you are making like stews or curries the vegetables may not necessarily need to be fresh.

A good example could be for smoothies where you get the same amount of nutrients from both fresh and frozen fruit/vegetables.

Here is a great example of the humble spinach leaves. The fresh leaves are great for salads but do you see the price per kilogram!!

Buy Frozen Vegetables

So, which one will you buy in the future? The reason why the one at the far left is more expensive even though it is on offer is that brand name is popular.

18. Meatless Mondays

Take advantage of Meatless Mondays 2-3 times a week and reduce the amount of meat in your meals.

The easiest replacement would be peas and beans which can be made in bulk on a Sunday in advance.

Also, explore the vegetarian or vegan items in the fridge or freezer section that you can stock up in advance when they are on special offer.

Here are three examples of Meatless Monday vegan and vegetarian options. Always check the price per gram or kilogram after discount.

Meatless Monday Options

Remember to check prices at similar supermarkets to ensure you get the best value for your hard-earned money.

19. Reduce Processed Sweet Treats

Cakes, biscuits, chocolates and other sweet treats can cost you a lot in the long run. Yes, like you I have a sweet tooth but I also want to be healthy.

I have replaced all of those sugary foods with dried apricots, dates, prunes and sultanas for the last 6 months.

The surprising thing is that I lost weight and I don’t have the craving for them as much anymore.

Here is a side by side comparison looking at the amount of saturates and sugars across similar treats.

Processed Sweet Treats

As you can see I am able to make smart shopping choices from the comfort of my home to reduce the temptation to go over budget.

I get to remain healthy as well (haha!).

20. Supermarket Layout

I was reading an article that highlighted the fact that every supermarket is laid out in such a way as to get you to make unplanned purchases.

At first, I thought that it could not be correct but then I remembered a project I worked on a number of years ago that revealed this fact.

Here is a diagram of the layout of the standard supermarket. Thanks to Lovin Dublin.

If you notice all the perishables are at the extreme left and back. However, other items that can be bought in bulk are in the aisles.

In other words, you need to go through these aisles to get to the cash register which means you may buy something you don’t need.

You already bought paper goods and cleaning supplies in bulk so there’s no need to go through those aisles anyway.

21. Do Seriously Fun Meal Planning

Finally, it is important to plan every single meal down to the salt needed for each dish (I’m only kidding about the salt).🤣

There is no point buying all that food and not making a plan about when and how you are going to eat it.

Make meal planning a fun activity and get the kids involved as well so that they will eat what has been cooked.

Being a mother of older kids I can tell you that one of the secrets of getting your children to eat food (I had fussy eaters too) is to get them on board.

My children would literally write up a menu of what to make based on what’s in the cupboard and fridge.

It’s hilarious looking back but my daughter would sit at the table and order what she wanted from the menu.

You must try it sometime.😉

Save money of food, ice cream, chocolate, fruits, toilet paper, vegetables, buy in bulk, leftovers, freeze sliced bread - pin 1

Summary

Because that list was so long I think it would make sense for me to summarise everything for you.

Here are those 21 ways to save money on food in a nutshell.

  1. Make a list
  2. Freeze sliced bread
  3. Less is more
  4. Ditch the juice
  5. Buy food in bulk
  6. Check the unit price
  7. Use the supermarket app
  8. Eat before shopping
  9. Save or freeze leftovers
  10. Understand Use by vs Best before
  11. Cook in bulk
  12. Invest in appliances
  13. Avoid ready meals
  14. Shop in ethnic supermarkets
  15. Bring your own bag
  16. Ask for a doggy bag
  17. Buy frozen fruit and vegetables
  18. Meatless on many days.
  19. Reduce sweet treats
  20. Supermarket layout
  21. Serious fun meal planning

As you can see it does not require a PhD to win at saving money on your monthly food bill.

However, you will need to be super intentional about your approach to spending since you will need to eat 2-4 times a day.

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The goal of Success Unscrambled is to help female entrepreneurs become more visible using organic marketing strategies.

So that they can scale their business quickly and gain the time-freedom they need with their loved ones.

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Do you need to save money on food this year? Are you surprised every month with your food bill? The bad news is that as humans we need to eat 2-4 times a day depending on our body's metabolic rate. This does not mean that we need to become slaves... Do you need to save money on food this year? Are you surprised every month with your food bill?



The bad news is that as humans we need to eat 2-4 times a day depending on our body's metabolic rate.



This does not mean that we need to become slaves to food. Sometimes I wish that there was a better way to get rid of hunger pangs (haha!).



Then I have to stop myself as I remember how lucky and blessed I am to have food on the table to eat.



Eating can be a chore for many people because it involves so many things to eventually get that food into the stomach.



Yes, one may think it is a simple affair to go to the supermarket to purchase the ingredients.



However, if you want to save hundreds every month on your food bill the process can be far more comprehensive.



The truth is that there are many families across the country struggling to find a way to reduce their food bill significantly.



It is possible to achieve this goal but it all starts with planning meals in advance as well as a few key insights.



In this post, I will outline a number of tips, tricks and hacks that will help you to save a ton of cash on food.



Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.







Advantages of Meal Planning



It is easy to assume that meal planning should be reserved for people like the Radford family with 21 kids based in the UK. Or even the Duggar family with 19 kids based in the US.



Surely, if you need to feed 19-21 children you will definitely need to plan meals years in advance (haha!).



Meal planning is still important whether you are a family of 2 or you have 1-4 children to feed.



The reason for this is that each person in the family has different needs when it comes to food.



Meeting those needs without going broke or living paycheck to paycheck is a skill that can be developed over time.



Here is a list of meal planning advantages:



* Meals are ready on time* Cut down on the cost of snacking* Healthy eating habits* Reduce the potential for illness* Increased productivity* Better performance in school or work* A happier family all round



I am sure that the advantages certainly outweigh the disadvantages if you want to save money.



How to Save Money on Food



I have to admit that saving money on food is not going to be a walk in the park.



However, it doesn't have to be a triple-twisting double somersault either we'll leave that for Simone Biles.



It is not going to be the most pleasant of experiences and it does require you to be ruthless.



Let's look at the list of over 21 ways to save money on food this year.



1. Make a List



Okay, this may be obvious to a lot of people but I can assure you that it still happens to me 1-2 times a year where I forget to make a list.



The key reason for making a list is that you are able to buy everything you need in one shopping trip compared to 3.



Also,]]>
Alvern Bullard clean 31:41
11 Unexpected Ways to Save Money on Makeup https://www.successunscrambled.com/save-money-on-makeup/ Mon, 13 Jan 2020 02:54:00 +0000 https://www.successunscrambled.com/?p=16589 https://www.successunscrambled.com/save-money-on-makeup/#comments https://www.successunscrambled.com/save-money-on-makeup/feed/ 30 Are you looking for clever ways to save money on makeup? Do you need to save money for a big project this year? If you always seem to have more month than money but you still need to look attractive everyday then keep reading. Many of us have been led to believe that the more money we spend on stuff it means the quality is superior. However, this is not necessarily true in all areas of life. If you ever heard the analogy of the fish in the fishbowl you'll know about this one thing. When the fish is placed into a bigger tank it will increase in size to match the environment. Of course, this is not always the case with all fish.🤣 The same concept applies to us as consumers, when we have a small salary we survive and stay within our budget. Somehow when we get a bigger salary we seem to spend more to match our new ability to spend. In this post, you will learn a few clever ways to spend frugally on make-up so that you can save hundreds of dollars every month. Motivation + Goals One of the secrets to finding the motivation to reduce your monthly expenses is to have a goal that you need to accomplish. You may not be aware of this but it takes quite a lot of motivation to save money and reduce your expenses. If you go to the supermarket to buy food or even to the beauty counter to purchase lipstick here's what will happen. Every time you will be presented with options which will involve purchasing a more expensive item. Can you remember the last time this happened to you? I know that in the past I would go with the more expensive option every single time. However, because I have big goals to accomplish today I'm always looking for ways to save money. It is not going to be easy but you will require a certain level of discipline to say no to spending more money. The main reason is that you have the money available for another project so it is only a matter of reallocating the funds. Make a Budget Another clever secret to choose lower-priced, good quality items is to make a budget and stick to it. You are probably thinking that it is going to be very difficult to stick to a given budget. The truth is that you are absolutely correct that it is going to be hard. I can guarantee you that when you go to the store, you will see all those women at the beauty counter looking pretty. A sudden urge to want to look your best will come over you from nowhere and you'll want to get a beauty makeover. My advice to you is to run away because you will feel the need to buy all those things to get the desired look. Of course, if you have vouchers or coupons to purchase a specific item at a reduced cost then that's fine. Otherwise, stick with samples and keep moving. If your budget is $50 for the next 6-8 weeks then stick to your budget and your bank account will thank you later. How to Save Money on Makeup? There is going to be times when the item that you need is priced slightly higher than expected. Here are 11 hacks that you can use to get the same or similar result as well as to save money on the branded items. 1. Save Money of Makeup Brushes A few years ago, when Mac makeup was super popular the common practice of applying makeup by only using brushes, was all the rage. Of course, it meant that you would need about 7 brushes to apply your makeup flawlessly. The trick here is to try and get your brushes from non-beauty shops like the dollar store and thrift shops. Also, let friends and relatives gift you with the more expensive set. 2. Broad Spectrum Colour Palette A cool way to never find yourself stuck without an eye shadow colour to match your outfit is to buy wide. Before purchasing your next colour palette think about the general colour scheme of your wardrobe. This will help you to avoid purchasing a palette for every 3-4 outfits. Of course, the odd colours like gold, Are you looking for clever ways to save money on makeup? Do you need to save money for a big project this year?

If you always seem to have more month than money but you still need to look attractive everyday then keep reading.

Many of us have been led to believe that the more money we spend on stuff it means the quality is superior.

However, this is not necessarily true in all areas of life.

If you ever heard the analogy of the fish in the fishbowl you’ll know about this one thing.

When the fish is placed into a bigger tank it will increase in size to match the environment.

Of course, this is not always the case with all fish.🤣

The same concept applies to us as consumers, when we have a small salary we survive and stay within our budget.

Somehow when we get a bigger salary we seem to spend more to match our new ability to spend.

In this post, you will learn a few clever ways to spend frugally on make-up so that you can save hundreds of dollars every month.

Save money on makeup, save money on lipstick, save money on eye shadow, save money on foundation - blog 2

Motivation + Goals

One of the secrets to finding the motivation to reduce your monthly expenses is to have a goal that you need to accomplish.

You may not be aware of this but it takes quite a lot of motivation to save money and reduce your expenses.

If you go to the supermarket to buy food or even to the beauty counter to purchase lipstick here’s what will happen.

Every time you will be presented with options which will involve purchasing a more expensive item.

Can you remember the last time this happened to you?

I know that in the past I would go with the more expensive option every single time.

However, because I have big goals to accomplish today I’m always looking for ways to save money.

It is not going to be easy but you will require a certain level of discipline to say no to spending more money.

The main reason is that you have the money available for another project so it is only a matter of reallocating the funds.

Make a Budget

Another clever secret to choose lower-priced, good quality items is to make a budget and stick to it.

You are probably thinking that it is going to be very difficult to stick to a given budget.

The truth is that you are absolutely correct that it is going to be hard.

I can guarantee you that when you go to the store, you will see all those women at the beauty counter looking pretty.

A sudden urge to want to look your best will come over you from nowhere and you’ll want to get a beauty makeover.

My advice to you is to run away because you will feel the need to buy all those things to get the desired look.

Of course, if you have vouchers or coupons to purchase a specific item at a reduced cost then that’s fine.

Otherwise, stick with samples and keep moving.

If your budget is $50 for the next 6-8 weeks then stick to your budget and your bank account will thank you later.

Save money on makeup, save money on lipstick, save money on eye shadow, save money on foundation - brushes

How to Save Money on Makeup?

There is going to be times when the item that you need is priced slightly higher than expected.

Here are 11 hacks that you can use to get the same or similar result as well as to save money on the branded items.

1. Save Money of Makeup Brushes

A few years ago, when Mac makeup was super popular the common practice of applying makeup by only using brushes, was all the rage.

Of course, it meant that you would need about 7 brushes to apply your makeup flawlessly.

The trick here is to try and get your brushes from non-beauty shops like the dollar store and thrift shops.

Also, let friends and relatives gift you with the more expensive set.

2. Broad Spectrum Colour Palette

A cool way to never find yourself stuck without an eye shadow colour to match your outfit is to buy wide.

Before purchasing your next colour palette think about the general colour scheme of your wardrobe.

This will help you to avoid purchasing a palette for every 3-4 outfits.

Of course, the odd colours like gold, silver and bronze can be purchased separately if it is not already included.

3. Think Classic Colours

When it comes to fashion trends it can be pretty dangerous to fall into the trap of buying makeup to match current trends.

However, what I have learned over the years is that trends can be costly.

You are better off sticking to the classic colours like black, white, red and blue for your makeup.

These basic colours rarely go out of fashion and they can still be useful in 12-18 months depending on the expiry date.

Save money on makeup, save money on lipstick, save money on eye shadow, save money on foundation - eyeshadow

4. Buy Clothes to Match Your Existing Makeup

The moment you decide to go clothes shopping it is important to note your available makeup.

I have been in situations when I buy a new outfit only realise that I need to buy shoes, purse and even makeup to match it.

In the long run, this can set you back significantly from achieving your big goals.

5. Free Samples are Your Best Friend

There is nothing more annoying than purchasing makeup only to discover that it did not work for you.

To avoid the disappointment take advantage of free samples which are given out at beauty counters.

Also, scan the exhibition sites for upcoming trade shows where you can collect bags of free samples.

6. Use Every Last Drop

You have paid for the contents in the makeup bottle or tub yet still when there is only 10 per cent left, you throw it away.

My advice to you is to use every last drop that is available before opening or purchasing a new one.

It’s time to behave frugally even when you’re not broke because you have big dreams to fulfil.

7. Hunt for Coupon Codes

Why pay full price when you can get a discount? With so many national days it is important to grab discounts when you can.

Here are a few ways to get discounts off your favourite makeup brand.

  1. Join their email list
  2. Do a search on Google (“product name + coupon code”)
  3. Follow your favourite beauty blogger on Instagram or Youtube
  4. Check magazine publications
  5. Add your favourite items to wishlists

As you can see there are so many ways for you to find coupons so that you will not have to pay full price.

8. Loyalty Cards

You may have a love-hate relationship with loyalty cards but you have to admit that many of them have their perks.

The two popular ones that I like to use is the one from Boots as well as the one from Superdrug store.

On many occasions, I was able to get skincare items free because of the loyalty points.

Save money on makeup, save money on lipstick, save money on eye shadow, save money on foundation - nail polish

9. Sell Unused and Unopened Makeup

If you have many friends who are girls you may find yourself on the receiving end of all sorts of makeup items.

These items in many cases will remain on your dresser unused and unopened.

You may want to consider selling your stuff online as a way of getting more cash to buy the things you really need.

10. Broken Makeup Items

You will be tempted to throw away your makeup that inadvertently got damaged or broken, like lipstick, eyeshadow and compact.

I have seen in many places online where they suggest to use nail polish, saline solution and even rubbing alcohol to fix them.

Because I have sensitive skin I am not going to suggest any of those hacks as they may cause a breakout of rash.

What I do suggest is to transfer it into a more manageable container and use a smaller brush as an applicator.

11. Save Old Containers + Brushes

Many years ago I purchased a waterproof mascara from Clinique and it was perfect because the wand was just the right size for my tiny eyelashes.

I tried many times going back to see if they still do the same size wand in the newer mascaras but they don’t so I just kept the old one.

At times you will come across a mascara or foundation that comes with the perfect brush or applicator.

Remember to reduce the hassle of finding it again and kept that article for use with newer products.

Save money on makeup, save money on lipstick, save money on eye shadow, save money on foundation - makeup swap party

12. Makeup Swap Party

Another cool way to save money on makeup is to become a hostess of a makeup swap party.

Everybody you know and their friends have makeup at their homes that they don’t use for several reasons.

At a makeup swap party, everyone can bring what they have and you can put it on display.

Feel free to charge $1 per item sold to cover the cost of refreshments.

13. Become a Makeup Influencer

When all else fails and you find that you still need to get your hands on elusive beauty products then there is one more option.

Maybe it is time to consider becoming a makeup influencer where you get free makeup products in exchange for doing review videos or Instagram posts.

If you never did it before it is pretty easy to get started. You just start by reviewing the items you already have.

Then reach out to brands showing them samples of your past reviews. Of course, you will need to have a small number of followers on your profile and channel.

Recap

This list of hacks to save money on makeup is not very long but I will do a summary anyway to help you.

Here are the 11 ways in a nutshell.

  1. Lower cost makeup brushes
  2. Broad-spectrum colour palette
  3. Think classic colours
  4. New clothes match old makeup
  5. Free samples are your friend
  6. Use every last drop
  7. Hunt for coupon codes
  8. Loyalty cards
  9. Sell unused items
  10. Use broken items with brushes
  11. Save one of a kind items
  12. Makeup Swap Party
  13. Become an influencer

As you can see these are a number of practical ways to get the best results for your makeup budget.

How to actually save money on makeup, foundation, palette, lipstick, blush, powder

Conclusion

It can be really difficult to become frugal and save money on makeup because of all the pretty packaging.

The good news is that it is possible to still look good with low-cost or discounted makeup.

Even your bank account will look good after you completed shopping.

The bottom line is that you get to save sufficient money to meet your long-term goals and still look your best doing it.

What has been your experience with low-cost makeup? Have you ever been able to save money on makeup?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you need to save money in other areas of your life then check out this list of things to stop buying to save over $1,400 every month.

Are you a procrastinator and you are finding it difficult to fulfil your dreams. Check out how to achieve goals this year here.

Want to take advantage of your free time? Grab my time management resource that you can use to generate an income.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

]]>
Are you looking for clever ways to save money on makeup? Do you need to save money for a big project this year? If you always seem to have more month than money but you still need to look attractive everyday then keep reading. Are you looking for clever ways to save money on makeup? Do you need to save money for a big project this year?



If you always seem to have more month than money but you still need to look attractive everyday then keep reading.



Many of us have been led to believe that the more money we spend on stuff it means the quality is superior.



However, this is not necessarily true in all areas of life.



If you ever heard the analogy of the fish in the fishbowl you'll know about this one thing.



When the fish is placed into a bigger tank it will increase in size to match the environment.



Of course, this is not always the case with all fish.



The same concept applies to us as consumers, when we have a small salary we survive and stay within our budget.



Somehow when we get a bigger salary we seem to spend more to match our new ability to spend.



In this post, you will learn a few clever ways to spend frugally on make-up so that you can save hundreds of dollars every month.







Motivation + Goals



One of the secrets to finding the motivation to reduce your monthly expenses is to have a goal that you need to accomplish.



You may not be aware of this but it takes quite a lot of motivation to save money and reduce your expenses.



If you go to the supermarket to buy food or even to the beauty counter to purchase lipstick here's what will happen.



Every time you will be presented with options which will involve purchasing a more expensive item.



Can you remember the last time this happened to you?



I know that in the past I would go with the more expensive option every single time.



However, because I have big goals to accomplish today I'm always looking for ways to save money.



It is not going to be easy but you will require a certain level of discipline to say no to spending more money.



The main reason is that you have the money available for another project so it is only a matter of reallocating the funds.



Make a Budget



Another clever secret to choose lower-priced, good quality items is to make a budget and stick to it.



You are probably thinking that it is going to be very difficult to stick to a given budget.



The truth is that you are absolutely correct that it is going to be hard.



I can guarantee you that when you go to the store, you will see all those women at the beauty counter looking pretty.



A sudden urge to want to look your best will come over you from nowhere and you'll want to get a beauty makeover.



My advice to you is to run away because you will feel the need to buy all those things to get the desired look.



Of course, if you have vouchers or coupons to purchase a specific item at a reduced cost then that's fine.



Otherwise, stick with samples and keep moving.



If your budget is $50 for the next 6-8 weeks then stick to your budget and your bank account will thank you later.







How to Save Money on Makeup?



There is going to be times when the item that you need is priced slightly higher than expected.



Here are 11 hacks that you can use to get the same or similar result as well as to save money on the branded items.


]]>
Alvern Bullard clean 23:13
11 Things to Stop Buying to Save $1,486 a Month [Table Included] https://www.successunscrambled.com/things-to-stop-buying/ Mon, 06 Jan 2020 01:15:00 +0000 https://www.successunscrambled.com/?p=16339 https://www.successunscrambled.com/things-to-stop-buying/#comments https://www.successunscrambled.com/things-to-stop-buying/feed/ 30 Have you ever thought about the things to stop buying to save money? Are you looking to reduce your expenses significantly? Over the last 7 years, I have gone from spending somewhat carelessly to becoming quite thrifty when it comes to my household budget. You see it is quite interesting that as an adult I find myself buying things because I think I need them. In fact, buying certain things every single month develops into such a strong habit that it can be difficult to give it up. I meet people all the time who believe that they are broke constantly or that they never seem to have any money left over to invest in themselves. However, upon closer investigation, it is surprising to see the things that people buy because their parents bought them. In this post, I will show you how I saved $1,400 a month because I stopped buying the things that were not necessary. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Why Make a Household Budget? One of the best ways to save money every single month is by sitting down with a pen and paper to make a budget. The process of making a budget can be a simple affair and it can also be complicated depending on your circumstances. Two main columns that should be included in your budgeting are income and expenses. Your monthly or weekly salary or wage should be included under income as well as any other incoming payment. Expenses, on the other hand, include everything else like utilities, food, clothing and shelter (rent or mortgage). The reason why budgeting is important is that it helps you to pinpoint areas where your expenses are exceeding your income. It also shows you other areas where you can make significant savings like electricity, heating, other utilities, etc. If you are thinking of starting a side hustle and you are in that position where you seem to have more month than money. Then creating a budget will give you clarity on areas where you can cut back. Need to make a budget for your blog? Grab this blogging budget spreadsheet that comes with lessons in video format. Investing In Your Future One of the best ways to find money to invest in your future when you find yourself broke every month is by cutting back on unnecessary items. It is so easy to throw your hands up in the air and dream that you had more money to enrol in a course or to start a side hustle. You would be surprised about what you can accomplish with a little bit of creative budgeting. What I have come to realise in life is that sometimes we need a deep desire for taking advantage of an opportunity to cut back on unnecessary expenses. Let me give you a typical example, I can decide to eat out 2-3 nights a week or I can cut my expenses and make food at home instead to save money for a big investment. Another interesting thing I noticed is the fact that if I find myself throwing away food regularly it may mean that I am spending too much on food. If my motivation to start a side hustle or retire early is very lame then I will not be passionate about saving more money. The reality is that you will need to have a 'why' that is big enough that will cause you to want to change your spending habits. Things to Stop Buying Now you know about budgeting and have the motivation to invest in yourself let's look at the big list of things to stop buying to save money. I have to tell you that the items on this list are just normal everyday things that many of us use regularly to get on with life. 1. Cable + Satellite + TV License Many years ago, when I began my journey in the online marketing world I joined a program that encouraged its members to stop watching tv. Have you ever thought about the things to stop buying to save money? Are you looking to reduce your expenses significantly?

Over the last 7 years, I have gone from spending somewhat carelessly to becoming quite thrifty when it comes to my household budget.

You see it is quite interesting that as an adult I find myself buying things because I think I need them.

In fact, buying certain things every single month develops into such a strong habit that it can be difficult to give it up.

I meet people all the time who believe that they are broke constantly or that they never seem to have any money left over to invest in themselves.

However, upon closer investigation, it is surprising to see the things that people buy because their parents bought them.

In this post, I will show you how I saved $1,400 a month because I stopped buying the things that were not necessary.

Things to stop buying, reduce spending, save money, reduce debt, budgeting, make a budget - blog

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

Why Make a Household Budget?

One of the best ways to save money every single month is by sitting down with a pen and paper to make a budget.

The process of making a budget can be a simple affair and it can also be complicated depending on your circumstances.

Two main columns that should be included in your budgeting are income and expenses.

Your monthly or weekly salary or wage should be included under income as well as any other incoming payment.

Expenses, on the other hand, include everything else like utilities, food, clothing and shelter (rent or mortgage).

The reason why budgeting is important is that it helps you to pinpoint areas where your expenses are exceeding your income.

It also shows you other areas where you can make significant savings like electricity, heating, other utilities, etc.

If you are thinking of starting a side hustle and you are in that position where you seem to have more month than money.

Then creating a budget will give you clarity on areas where you can cut back.

Need to make a budget for your blog? Grab this blogging budget spreadsheet that comes with lessons in video format.

Investing In Your Future

One of the best ways to find money to invest in your future when you find yourself broke every month is by cutting back on unnecessary items.

It is so easy to throw your hands up in the air and dream that you had more money to enrol in a course or to start a side hustle.

You would be surprised about what you can accomplish with a little bit of creative budgeting.

What I have come to realise in life is that sometimes we need a deep desire for taking advantage of an opportunity to cut back on unnecessary expenses.

Let me give you a typical example, I can decide to eat out 2-3 nights a week or I can cut my expenses and make food at home instead to save money for a big investment.

Another interesting thing I noticed is the fact that if I find myself throwing away food regularly it may mean that I am spending too much on food.

If my motivation to start a side hustle or retire early is very lame then I will not be passionate about saving more money.

The reality is that you will need to have a ‘why’ that is big enough that will cause you to want to change your spending habits.

Things to Stop Buying

Now you know about budgeting and have the motivation to invest in yourself let’s look at the big list of things to stop buying to save money.

I have to tell you that the items on this list are just normal everyday things that many of us use regularly to get on with life.

1. Cable + Satellite + TV License

Many years ago, when I began my journey in the online marketing world I joined a program that encouraged its members to stop watching tv.

I initially thought well that is simple enough since I don’t really watch that much TV anyway.

What I did not realise at the time is the overall cost to the average household in terms of time and resources to indulge in this habit.

Did you know that the average cost of pay-TV is around $107.00 per month? That works out at $1,284.00 a year.

Things to stop buying, reduce spending, save money, reduce debt, budgeting, make a budget - blog 2

2. Eating Out Regularly

Now, there is nothing wrong with going to a restaurant for a special occasion or even ordering a takeaway meal here and there.

The issue arises when it becomes a weekly or twice weekly habit especially for a family of 4.

If you find yourself every month in a position of being constantly broke or never having enough funds to invest in your future then it may be time to rethink your spending.

According to an article in Forbes as well as research conducted by Wellio, the average cost of a single restaurant meal is $20.37.

average cost of eating out

So, for a couple, this can be $40 a week or $2,118.48 a year. Learn 11 more practical ways to save money on food here.

3. Expensive Skincare

At one point in my life, I would spend money on what I thought was great skincare products.

“Ignorance is bliss where when it is folly to be wise”. I have to tell you that this saying is ultra true in every sense.

When you are young it is easy to believe that you need to dole out a load of cash to look attractive.

I was fooled into purchasing all sort of well-known brands in the skincare industry like Clarins, Lancome, Simple, L’Oreal, etc.

Looking back I can see how I was working hard every month to fulfil the dreams of these companies.

In this article, 21 women reveal how much money they spend on skincare every month. There are at least two women spending $150.00 a month!

That works out at $1,800 a year. Personally, I spend about $20 every 1-2 months. All I need is a facial wash, lotion, toner and the odd mask at 0.65 cents.

I have no idea why I thought I needed a lot more.

Need to boost your blog income? Grow your monthly blog income using this resource right here.

4. Kitchen Roll or Paper Towel

It is very interesting that somehow every household would buy between 4-8 rolls of paper towels every month.

Don’t get me wrong, it is great for cleaning up spills, drying hands and even placing the odd slice of bread.

In the grand scheme of things, it doesn’t cost as much as expensive skincare but it can easily put a hole in your pocket.

A survey conducted by money saving expert found that people can easily spend up to $132.00 a year on paper towels.

I decided to ditch those paper towels and avoid spills. If there are spills use to washable dishcloth or a floor cloth instead.

5. DVD Movies

In the last few years, I purchased a new laptop which did not come with a DVD player as standard.

This meant that I lost interest in looking at movies on my laptop which is fine but I have two big boxes of movies sitting in the attic.

It is shameful to think about how that came about because the large majority of those items were not planned purchases.

I would say that it would easily amount to $1,000.00 spent every year buying movies and I could not tell you why I did it.

6. Magazines

I like reading stories and other articles that I deem useful. One of my favourite things to do is to visit the local bookstore.

The smell of new books is just something to enjoy and flicking through the pages.

Glossy magazines are also very attractive because I can read about the latest in cooking, lifestyle, fashion, celebrities and home design.

A few years ago I realised that it was a complete waste of money because it was not enhancing my life in any way.

According to Money Crashers, the average cost of a magazine is $3.99 so if you purchase one a week it works out at $207.48 a year.

I could have easily saved that to invest in my future.

Did you know that buying magazines about celebrity lifestyles only helps them save money and fulfil their dreams?

7. Ready-Made Packaged Cereals

When you have children around the house and life is so busy it is easy to stock up on those ready-made items to save time.

However, upon closer examination, those are the very things that can cause you to work harder and be more stressed.

According to NBC News in 2015, the average cost of breakfast cereals was $3.09 per pound.

With high-end cereals going for as much as $8.00 per pound. In this report by Credit Donkey, the average American eats about 14 pounds of cereal a year.

So, let’s do the math and add up the cost. If the average cost of cereal today is $5.00 a pound then each person consume about $70.00 a year in cereal.

A family of four could easily be looking at $280.00 in ready-made breakfast cereals.

Things to stop buying, reduce spending, save money, reduce debt, budgeting, make a budget - blog 3

8. Expensive Cosmetics

Every girl likes to look their best and part of that process sometimes involves putting on some make-up.

However, does that make-up need to be expensive? I know that the word expensive is a relative term so let’s look at some figures.

I was reading this article on Byrdie which states that the average spend on beauty products by women every month is $313.00.

It works out at $3,756.00 a year. Yet many of us don’t have funds to invest in our future which is kind of strange.

That figure is at least three years old and I am a bit worried to think that the price could be higher.

Who told us that we were ugly? It seems to be something subconscious that we are telling ourselves.

Grab these other 11 ways to save money on makeup here.

Are you short on time? Need to really focus on tasks that actually generate an income for your blog? Check out this cool resource here.

9. I Have Nothing to Wear

There are some people who believe that they should never be seen in the same clothes twice.

While others need new things so that they can fill up their Instagram profile. I personally could not care less.

In fact, I don’t mind wearing the same or similar-looking clothes every day.

My daughter is only 16 and she is a huge advocate against fast fashion. So, in case you think that it is because I am getting old think again.

Did you know that on average women spend between $150 and $400 on clothing every month?

When I read that statistic I could not believe that it could be for real. Has the world changed priorities?

I cannot imagine spending $4,800 every year on clothes, I will feel too guilty.

10. Fabric Softener

Is it me or am I the only one who does not understand why everyone is so hung up on using fabric softener?

Don’t get me wrong I used it in the past because it was something that everybody did.

However, I came to realise that it actually damages your clothes in the long run.

According to WashIt, the average family of four would spend $65.89 per year on fabric softener.

While this number is not very high it still is money leaving your pocket that can be saved.

11. Impulse Buys

According to a recent report by the Independent, the average British person spends $263.00 a month on impulse buys.

This works out at close to $190,000 in their lifetime on the planet. These impulse buys include sweets, clothes, new sofas, chocolate and even takeaways.

An impulse buy is basically anything that you bought that was not part of your planned budget and it is not a need.

I really love the fact that the report goes on to say that the day and time of the week that gets the biggest urge to splurge is Saturday at lunchtime.

On the other side of the ocean, the average US consumer spends $5,400 every year on impulse buys.

That equates to $450 a month on unplanned spending. I was there at one time in my life but I avoid this at all cost.

Total Savings

We now have a good idea about the actual cost of buying unnecessary items as well as unplanned spending.

Let’s do a big-picture view on the possible savings that we can make every month and year by adopting new habits.

Item to Stop Buying Monthly Saving Annual Saving
Cable 107.00 1,284.00
Eating Out 176.54 2,118.48
Expensive Skincare 150.00 1,800.00
Paper Towel 11.00 132.00
DVD Movies 83.33 1,000.00
Magazines 17.29 207.48
Boxed Cereals 23.33 280.00
Expensive Cosmetics 313.00 3,756.00
Clothes 150.00 1,800.00
Fabric Softener 5.49 65.89
Impulse Buys 450.00 5,400.00
Total $1,486.98 $17,843.76

Would you be interested in saving $1,486.98 every month and using it to invest in your future or to pay off debt?

Things to stop buying, reduce spending, save money, reduce debt, budgeting, make a budget - pin 2

Conclusion

It is easy to fall into the trap of feeling that you are always broke and that there is never sufficient money to spend wisely.

However, in many instances, it takes a little bit of sitting down and making a budget as well as changing your spending habits to get what you want.

Many of us suffer from a herd mentality where we purchase items because we believe that this is what you need to fit it.

I can tell you for a fact that I was just like you, I fell into the trap of just making sure I buy the stuff that I thought I needed.

Life is a learning experience because I kept cutting back on items until I realised that I actually don’t need many of the things on the supermarket shelves.

Oh to be young again but with the wisdom of an older person the second time around.

What are the things you should stop buying? What is that big thing you are saving for in your future?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are are looking for ideas to start a side hustle then check out these 25 side hustles that you can start in a weekend.

Are you suffering from procrastination blues? Need to find a way to save time? Grab these time management tips that’ll help you generate $5,000 every month.

Want to take advantage of the little bit of time you have every day and get more done? Steal my productivity tools here.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

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Have you ever thought about the things to stop buying to save money? Are you looking to reduce your expenses significantly? Over the last 7 years, I have gone from spending somewhat carelessly to becoming quite thrifty when it comes to my household... Have you ever thought about the things to stop buying to save money? Are you looking to reduce your expenses significantly?



Over the last 7 years, I have gone from spending somewhat carelessly to becoming quite thrifty when it comes to my household budget.



You see it is quite interesting that as an adult I find myself buying things because I think I need them.



In fact, buying certain things every single month develops into such a strong habit that it can be difficult to give it up.



I meet people all the time who believe that they are broke constantly or that they never seem to have any money left over to invest in themselves.



However, upon closer investigation, it is surprising to see the things that people buy because their parents bought them.



In this post, I will show you how I saved $1,400 a month because I stopped buying the things that were not necessary.







Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.



Why Make a Household Budget?



One of the best ways to save money every single month is by sitting down with a pen and paper to make a budget.



The process of making a budget can be a simple affair and it can also be complicated depending on your circumstances.



Two main columns that should be included in your budgeting are income and expenses.



Your monthly or weekly salary or wage should be included under income as well as any other incoming payment.



Expenses, on the other hand, include everything else like utilities, food, clothing and shelter (rent or mortgage).



The reason why budgeting is important is that it helps you to pinpoint areas where your expenses are exceeding your income.



It also shows you other areas where you can make significant savings like electricity, heating, other utilities, etc.



If you are thinking of starting a side hustle and you are in that position where you seem to have more month than money.



Then creating a budget will give you clarity on areas where you can cut back.



Need to make a budget for your blog? Grab this blogging budget spreadsheet that comes with lessons in video format.



Investing In Your Future



One of the best ways to find money to invest in your future when you find yourself broke every month is by cutting back on unnecessary items.



It is so easy to throw your hands up in the air and dream that you had more money to enrol in a course or to start a side hustle.



You would be surprised about what you can accomplish with a little bit of creative budgeting.



What I have come to realise in life is that sometimes we need a deep desire for taking advantage of an opportunity to cut back on unnecessary expenses.



Let me give you a typical example, I can decide to eat out 2-3 nights a week or I can cut my expenses and make food at home instead to save money for a big investment.



Another interesting thing I noticed is the fact that if I find myself throwing away food regularly it may mean that I am spending too much on food.



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Alvern Bullard clean 24:08
Why Missinglettr Could Make You Look Good On Social In the Next 12 Months https://www.successunscrambled.com/missinglettr/ Mon, 30 Dec 2019 02:56:00 +0000 https://www.successunscrambled.com/?p=16060 https://www.successunscrambled.com/missinglettr/#comments https://www.successunscrambled.com/missinglettr/feed/ 20 Have you ever heard of a social media scheduling tool called Missinglettr? If not then you may want to learn more about it after reading about my experience using this tool. As a small business owner, you may know about the importance of using social media marketing to attract potential clients. In fact, social media marketing is great to increase brand awareness, generate leads and drive sales to your products and services. However, what makes using social media difficult is the time it takes to get it done. Many small businesses continue to struggle with finding the time to map out a plan and create content for social campaigns. The truth is that posting to social media platforms like Twitter and Facebook consistently can be daunting and difficult. What if I told you that I found a way to make this process a whole lot easier without the need to create new content? In this post, you will find out how to use a tool that automatically generates quality content for your social platforms at the click of a button. You'll also get to see the surprising results I got from using this tool for a few short weeks. Disclosure Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I have been given a complimentary copy of Missinglettr in exchange for a review on my blog and the results have been amazing. I only recommend products that I have tried myself and have experienced success. Woohoo!!👏🎉 Why Use A Social Media Scheduler? As a small business owner, you probably heard that you get much better results from posting manually to social platforms. While using a scheduler can affect your overall reach on any platform the truth is that they can help you with consistency. In other words, to be successful on social media you need to post content on a consistent, regular basis to remain visible to your prospects. The question is do you have time every day, 5 days a week to create and post original content on social media? If the answer is no then how do you get it done? It is better to use a scheduler consistently compared to not posting at all. You've probably used some tools in the past that made you feel icky. The content also lacked an authentic feel and I totally get it. What if I told you that Missinglettr allows you to be your true authentic self even with auto-posting? Would you like to learn more? Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link. Other Social Media Schedulers I Used Like you, I have to come clean and let you know that I have used other social media tools and they were okay. At the time of writing this post, I still use Buffer and RecurPost for different reasons. Let me show you how. Buffer I currently use Buffer (free version) to schedule up to 10 posts that go out to Facebook, Twitter and LinkedIn. The posts I schedule is from other peoples blogs. I like sharing content from my peers to see how it performs and to grow my authority in the niche. Here is an example of something I tweeted using Buffer and check out the impressions and engagement. So, you see auto-posting does work. While I am doing my weekly scheduling on TailwindApp, when I find great content in Tribes I schedule it in Buffer. RecurPost Over a year ago I discovered RecurPost and I thought this is a deadly tool to keep my old blog posts alive on social media. I signed up to their free account and set everything up and I soon discovered after a month that I could not keep up with it. The reason is that you will need to log in every month and set up content to posts by different libraries. Each blog post that I pull into Recurpost needs to have variations set up so that you don't run out of content. Have you ever heard of a social media scheduling tool called Missinglettr?

If not then you may want to learn more about it after reading about my experience using this tool.

As a small business owner, you may know about the importance of using social media marketing to attract potential clients.

In fact, social media marketing is great to increase brand awareness, generate leads and drive sales to your products and services.

However, what makes using social media difficult is the time it takes to get it done.

Many small businesses continue to struggle with finding the time to map out a plan and create content for social campaigns.

The truth is that posting to social media platforms like Twitter and Facebook consistently can be daunting and difficult.

What if I told you that I found a way to make this process a whole lot easier without the need to create new content?

In this post, you will find out how to use a tool that automatically generates quality content for your social platforms at the click of a button.

You’ll also get to see the surprising results I got from using this tool for a few short weeks.

Disclosure

Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. 

I have been given a complimentary copy of Missinglettr in exchange for a review on my blog and the results have been amazing.

I only recommend products that I have tried myself and have experienced success. Woohoo!!👏🎉

Missinglettr, social media scheduler, Twitter automation tool, auto-posting to social, social media marketing

Why Use A Social Media Scheduler?

As a small business owner, you probably heard that you get much better results from posting manually to social platforms.

While using a scheduler can affect your overall reach on any platform the truth is that they can help you with consistency.

In other words, to be successful on social media you need to post content on a consistent, regular basis to remain visible to your prospects.

The question is do you have time every day, 5 days a week to create and post original content on social media?

If the answer is no then how do you get it done? It is better to use a scheduler consistently compared to not posting at all.

You’ve probably used some tools in the past that made you feel icky. The content also lacked an authentic feel and I totally get it.

What if I told you that Missinglettr allows you to be your true authentic self even with auto-posting? Would you like to learn more?

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

Other Social Media Schedulers I Used

Like you, I have to come clean and let you know that I have used other social media tools and they were okay.

At the time of writing this post, I still use Buffer and RecurPost for different reasons. Let me show you how.

Buffer

I currently use Buffer (free version) to schedule up to 10 posts that go out to Facebook, Twitter and LinkedIn.

The posts I schedule is from other peoples blogs. I like sharing content from my peers to see how it performs and to grow my authority in the niche.

Here is an example of something I tweeted using Buffer and check out the impressions and engagement. So, you see auto-posting does work.

Earn 1,000 Dollars in 2 days example - blur

While I am doing my weekly scheduling on TailwindApp, when I find great content in Tribes I schedule it in Buffer.

RecurPost

Over a year ago I discovered RecurPost and I thought this is a deadly tool to keep my old blog posts alive on social media.

I signed up to their free account and set everything up and I soon discovered after a month that I could not keep up with it.

The reason is that you will need to log in every month and set up content to posts by different libraries.

RecurPost content library

Each blog post that I pull into Recurpost needs to have variations set up so that you don’t run out of content.

Recurpost message variations

Can you imagine how long it would take you as a small business owner to set this up every month?

Do you think you will get bored after a while? I know I did and I wished that there was an easier way.

Hootsuite

A great tool for social listening and team collaboration but it is a very manual process for creating authentic posts.

Hootsuite Mentions + Posts View

One can easily argue that you can use their bulk upload feature to get a social calendar done and dusted quickly.

However, you do need to manually create the content that goes into their bulk upload feature.

So, where does that leave us? Let’s take a look at what makes Missinglettr different.

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

What Makes Missinglettr Different From the Rest?

The first time I heard about this tool my first thought was something similar to what I already use.

I went to their home page to read about their features just so I can understand how this scheduler can save me time.

Their tag line is more traffic, less effort and I thought how could they turn my blog post into engaging content?

They claim to get you a year’s worth of engaging social content from one blog post.

Well, that got my attention because I am a problem solver by nature and at the time I wanted to know how they were doing this.

Essentially, Missinglettr takes each sentence or phrase or paragraph and turns it into a social post.

A Tweet Example

Just in case you think that is not exciting, hold that thought for one moment and take a look at this post.

Top Tweet in Nov using Missinglttr

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

Imagine getting that many impressions and engagement from content that has been posted by automation?

I started using Missinglettr about 5 weeks ago and already the engagement on my Twitter account skyrocketed.

Initially, I thought it was a fluke but I kept getting more engagement on every single Tweet.

Just in case you find it hard to believe yourself check out my Twitter analytics before and after I started using Missinglettr.

Twitter analytics after Missinglettr

My Results So Far After Using Missinglettr

Well, you should know that I am pleasantly surprised because I really was not expecting to see this kind of results.

According to the analytics inside of Missinglettr, I have received over 1,300 clicks to my website since using their campaigns.

Total Clicks - Missinglettr

They use their very own URL shortener to help track link clicks to your website or blog.

I pulled a report from my WordPress dashboard to get a feel for what has happened over the last few weeks.

This report is filtered to show only the activity from the Missinglettr URL to my blog.

Missinglettr URL shortener resulting clicks

This report specifically shows people who click on the Missinglettr URL shortener link to get to my blog.

At this point, I am still trying to get a report from Google Analytics but I am not quite sure how to get that out just yet.

You are probably thinking, “that’s all well and good Alvern but is it really that easy to set up?

Let me show you some examples.

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

Missinglettr, social media scheduler, Twitter automation tool, auto-posting to social, social media marketing - blog

Missinglettr Set Up Step by Step

Every account comes with an initial free 14-day trial so at least you can take it for a test drive before making a monetary commitment.

You can also get 50% off your 1st 3months on any Missinglettr plan by using this link. Less than the price of 2 standard cups of coffee.

When you create an account you are then encouraged to set up your website details as shown below.

Missinglettr website details - blur

Next are your social profiles. Depending on your plan you can add up to 3 social profiles which I think is adequate for most small businesses.

Social Profiles - Missinglettr - blur

To get social campaigns going you will need to decide which days per week you would like to post and on what times for each platform.

Setting up Days - Missinglettr

I personally prefer to do campaigns Monday to Friday because the weekend should be spent relaxing and not engaging on social.

There is the option to choose the time slots per day as well as how many posts per day. I really wish that this feature was more random.

Setting up times by social profile

This is where things start to get more exciting and unique compared to other social schedulers.

Missinglettr gives you the option to set up an evergreen campaign for 12 months!!

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

Imagine getting your blog post promoted for a 12-month period? Here is what it looks like.

Schedule templates - Mlttr

As you can see the default option is to have the campaign create 9 posts over a 12 month period.

I decided to increase it to 15 social posts for 12 months. You can decide to have the post distributed evenly over that time or more at the start.

Here is an example of a 15-day campaign for 12-months.

Evergreen post schedule

Quote Bubbles

The most creative feature of this social scheduler is the ability to customise quote bubbles.

You are given a library to choose from inside the settings area. Here are a few examples so you understand what I mean.

Quote Bubble - Mlttr

There is the option to edit everything about each bubble including the background image, font, font size, font colour, alignment.

Check out the example below. Pretty cool right?

Quote Bubble - Edit screen

Are you ready to see the post creation process?

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

Missinglettr Campaign Creation Process

The good news is that this scheduler can pull the last 7-14 blog posts via RSS feed automatically from your blog.

You do have the option to just submit posts one by one as well. After you submit the link you will get an email asking you to review the campaign.

It only takes 30 seconds for Missinglettr to retrieve all the content from your blog posts and generate a 12-month campaign.

Social Media Scheduler Dashboard

Simply click on the ‘review campaign’ button and ensure that you are happy with the hashtags chosen. You have the ability to change them as well.

Approve hashtags or add others

Click next and you will be given the option to choose snippets from your blog post to include in your campaign.

Choose each phrase you want added to the campaign

On the right-hand side, you have the option to toggle your social media profiles on or off. If you want to post to Twitter only deselect the others.

The quotes will not be perfect this is why you get the option to pick and choose the ones you want.

Pick Out The Best Quotes

Example quotes from blog post

My advice is to select 30 quotes if your campaign will be for 15 separate days.

After choosing a number of attractive quotes then move on to tweak each post individually.

As you can see you have the option to choose or upload a different image as well as scroll through and choose the best quote.

Quote post before tweaks

This is what it looks like after I changed the quote and image. I have a bank of paid stock photos that I use from this gorgeous stock photo provider.

Quotes post after tweaks -2

It took me less than a minute to tweak this one. If you do this 15 times for one blog post it may take you 5 minutes or less.

Yes, all Facebook posts need to be written and approved manually according to their (Facebook) terms as usual.

When you activate the campaign you will have social posts for 12 months from one blog post.

Check out my calendar for two months after creating campaigns for 18 blog posts.

Social calendar Jan 2020

Here’s one for two months time.

Social calendar Feb 2020

This has to be one of the best things since sliced bread for small business owners.

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

What’s on the Roadmap?

When I first saw this tool and what it can do I started asking questions that you may have in your head as well.

  1. What about videos and gifs?
  2. Do they post to Instagram?
  3. Is there support for Pinterest?
  4. Can the recycle individual posts?
  5. Is there the ability to search inside campaigns?

The good news is that most of this stuff is on their public roadmap which you can find here.

What about their support if you get stuck? Well, I contacted their support once and they came back to me quite quickly.

I am so excited to share this tool with you that I can scream with excitement from the hilltops. I am a real geek no additives or preservatives.😂

Their innovative and progressive approach is amazing. I say this because almost everything that bloggers and small business owners need will be included as standard.

Is it Only Good For Blog Posts?

It also occurred to me that if this could work so well for blog posts that it could probably be good for sales pages as well.

That is my next experiment so watch this space to learn more.

Missinglettr, social media scheduler, Twitter automation tool, auto-posting to social, social media marketing - pin

Conclusion

A few weeks ago I had a virtual fireside chat with 17 of the top content marketing experts.

One thing that was a recurring theme is to be your authentic self when posting on social platforms.

Missinglettr actually helps you to do just that because it simply takes your existing blog post content and breaks them into small bite-sized chunks.

Every single post is unique and not repeated for 12 whole months. So, it is a win-win solution for everyone.

I am not sure if any of the more expensive schedulers like Agora Pulse, Meet Edgar or Co-schedule offers this level of uniqueness.

However, as an entrepreneur, you get a chance to really connect with your audience on an authentic level using this tool.

You can get started here with Missinglettr and get 50% off your 1st 3 months on any of their plans.

What has been your experience with social media schedulers?

Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are looking for other unique ways to get more readers to your blog organically then this SEO hack is a great option.

Are you trying to make your blog popular? Here is a brand awareness resource where 5 experts share how you can get this done.

Want to improve your understanding of Facebook marketing? Grab this Facebook Page vs Group comparison to see if that helps.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

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Have you ever heard of a social media scheduling tool called Missinglettr? If not then you may want to learn more about it after reading about my experience using this tool. As a small business owner, Have you ever heard of a social media scheduling tool called Missinglettr?



If not then you may want to learn more about it after reading about my experience using this tool.



As a small business owner, you may know about the importance of using social media marketing to attract potential clients.



In fact, social media marketing is great to increase brand awareness, generate leads and drive sales to your products and services.



However, what makes using social media difficult is the time it takes to get it done.



Many small businesses continue to struggle with finding the time to map out a plan and create content for social campaigns.



The truth is that posting to social media platforms like Twitter and Facebook consistently can be daunting and difficult.



What if I told you that I found a way to make this process a whole lot easier without the need to create new content?



In this post, you will find out how to use a tool that automatically generates quality content for your social platforms at the click of a button.



You'll also get to see the surprising results I got from using this tool for a few short weeks.



Disclosure



Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. 



I have been given a complimentary copy of Missinglettr in exchange for a review on my blog and the results have been amazing.



I only recommend products that I have tried myself and have experienced success. Woohoo!!







Why Use A Social Media Scheduler?



As a small business owner, you probably heard that you get much better results from posting manually to social platforms.



While using a scheduler can affect your overall reach on any platform the truth is that they can help you with consistency.



In other words, to be successful on social media you need to post content on a consistent, regular basis to remain visible to your prospects.



The question is do you have time every day, 5 days a week to create and post original content on social media?



If the answer is no then how do you get it done? It is better to use a scheduler consistently compared to not posting at all.



You've probably used some tools in the past that made you feel icky. The content also lacked an authentic feel and I totally get it.



What if I told you that Missinglettr allows you to be your true authentic self even with auto-posting? Would you like to learn more?



Get 50% off your Missinglettr subscription for the 1st 3 months when you sign up using this link.



Other Social Media Schedulers I Used



Like you, I have to come clean and let you know that I have used other social media tools and they were okay.



At the time of writing this post, I still use Buffer and RecurPost for different reasons. Let me show you how.



Buffer



I currently use Buffer (free version) to schedule up to 10 posts that go out to Facebook, Twitter and LinkedIn.



The posts I schedule is from other peoples blogs. I like sharing content from my peers to see how it performs and to grow my authority in the niche.



]]>
Alvern Bullard clean 36:57
Facebook Page vs Group: Confused About Which One to Use? https://www.successunscrambled.com/facebook-page-vs-group/ Mon, 23 Dec 2019 01:56:00 +0000 https://www.successunscrambled.com/?p=13651 https://www.successunscrambled.com/facebook-page-vs-group/#comments https://www.successunscrambled.com/facebook-page-vs-group/feed/ 26 Are you looking for clarification on the argument about Facebook Page vs Group? Need to get your head around the best option for your business? Facebook has been around for many years at this point. However, there are still many people who continue to be confused about the difference between a Facebook Page and a Facebook Group. Recently, I saw an advertisement outlining the benefits of Facebook Creators Studio. It got me a little bit confused as well. The Facebook platform has become quite mature in its offering. I can understand why it is so easy to become confused as to which way to go. In this post, you will be able to get a better understanding of the similarities and differences between a Facebook Page and a Facebook Group. As well as which one to use for your business or even if you should use both. There is also a list of groups that you can join to promote your business and network with other entrepreneurs. What is a Facebook Page? A Facebook Page can be seen as a minisite of your business that is available on the Facebook platform. It gives your potential clients a general idea of who you are and what you do. Your popularity on the platform, the type of content on offer as well as how they can contact you is visible on the page. To get the most out of your Facebook Page it would make sense to complete as many sections as possible. Depending on your audience as well as your objective it will also benefit your business. You can use as many types of media to interact with potential clients. There are also several plugins available that you can use to enhance the user experience. For example, you can add tabs for YouTube videos as well as Pinterest pins to name a few. Anyone can like a Facebook Page without approval. Here is a more in-depth view of a Facebook Page. Sam Hollingsworth, a writer at Search Engine Journal gives us even more details on the Facebook page. Facebook Pages, unlike Groups, didn’t launch until 2007. Pages offer brands and celebrities a more far-reaching version of the social media application that once was only meant for individuals to connect with.Pages have evolved like much of the platform has (i.e., first called “Facebook Pages for Business”) and have been the lifeblood behind the advertising climate throughout the social network.When they launched in November 2007, Pages represented “a completely new way of advertising online,” according to Facebook founder Mark Zuckerberg. Read more here What is a Facebook Group? A Facebook Group is a closed community of like-minded people where the owner gets to communicate more efficiently with its members. It is great for building closer friendships with potential clients. You can decide to make it restricted and only approve anyone who is interested in joining the group. Which can be based on a set of rules. It gives you a way to implement a simple training program for group members. You will have the ability to go live inside of groups. If you set up the group as a learning environment you can break the material into units. This makes it easy for users to consume. The reach inside of groups is exponentially better compared to a Facebook page. Here are more reasons why you should use Facebook Groups in your business. Sam Hollingsworth again provides us with additional insight into the technical features of the Facebook Group. Groups, which have been around since as early as 2006, were created as a means to communicate and collaborate in an environment that was only to the public when it was intended to be.This is why different types of Groups have existed since their inception.For more than a decade, Facebook has offered open, closed, and secret groups.Open Groups let anyone join and invite, and the content posted and discussed is public.Closed Groups need approval for new people to be added, and the content is not public. Are you looking for clarification on the argument about Facebook Page vs Group? Need to get your head around the best option for your business?

Facebook has been around for many years at this point.

However, there are still many people who continue to be confused about the difference between a Facebook Page and a Facebook Group.

Recently, I saw an advertisement outlining the benefits of Facebook Creators Studio. It got me a little bit confused as well.

The Facebook platform has become quite mature in its offering. I can understand why it is so easy to become confused as to which way to go.

In this post, you will be able to get a better understanding of the similarities and differences between a Facebook Page and a Facebook Group.

As well as which one to use for your business or even if you should use both.

There is also a list of groups that you can join to promote your business and network with other entrepreneurs.

Facebook Page vs Group - blog

What is a Facebook Page?

A Facebook Page can be seen as a minisite of your business that is available on the Facebook platform.

It gives your potential clients a general idea of who you are and what you do.

Your popularity on the platform, the type of content on offer as well as how they can contact you is visible on the page.

To get the most out of your Facebook Page it would make sense to complete as many sections as possible.

Depending on your audience as well as your objective it will also benefit your business.

You can use as many types of media to interact with potential clients.

There are also several plugins available that you can use to enhance the user experience.

For example, you can add tabs for YouTube videos as well as Pinterest pins to name a few. Anyone can like a Facebook Page without approval.

Facebook Page Example

Here is a more in-depth view of a Facebook Page.

Sam Hollingsworth, a writer at Search Engine Journal gives us even more details on the Facebook page.

Facebook Pages, unlike Groups, didn’t launch until 2007.

Pages offer brands and celebrities a more far-reaching version of the social media application that once was only meant for individuals to connect with.

Pages have evolved like much of the platform has (i.e., first called “Facebook Pages for Business”) and have been the lifeblood behind the advertising climate throughout the social network.

When they launched in November 2007, Pages represented “a completely new way of advertising online,” according to Facebook founder Mark Zuckerberg.

Read more here

What is a Facebook Group?

A Facebook Group is a closed community of like-minded people where the owner gets to communicate more efficiently with its members.

It is great for building closer friendships with potential clients.

You can decide to make it restricted and only approve anyone who is interested in joining the group. Which can be based on a set of rules.

It gives you a way to implement a simple training program for group members. You will have the ability to go live inside of groups.

If you set up the group as a learning environment you can break the material into units. This makes it easy for users to consume.

The reach inside of groups is exponentially better compared to a Facebook page.

Facebook Group Example

Here are more reasons why you should use Facebook Groups in your business.

Sam Hollingsworth again provides us with additional insight into the technical features of the Facebook Group.

Groups, which have been around since as early as 2006, were created as a means to communicate and collaborate in an environment that was only to the public when it was intended to be.

This is why different types of Groups have existed since their inception.

For more than a decade, Facebook has offered open, closed, and secret groups.

Open Groups let anyone join and invite, and the content posted and discussed is public.

Closed Groups need approval for new people to be added, and the content is not public.

And Secret Groups are completely hidden from Facebook search (and traditional search), and people need to be invited to be added.

Facebook recently announced its updating its Groups, though.

It will be dropping the Secret, Closed, and Public group privacy setting to simply be:

Public and visible in search (formerly Public)

Private and visible in search (formerly Closed)

Private and hidden in search (formerly Secret)

Despite the naming changes, the utilization of Groups isn’t changing, nor is the intended goal of the group(s).

Each of those group privacy settings offers something unique with the same goal: collaboration with easy communication.

Read more

Why Facebook Marketing is Good for Business?

Let’s spend some time looking at the data when it comes to potential customers that use Facebook.

According to Pew Research, 68% of US adults in America use Facebook which is amazing when compared to other social platforms.

Americans Using Facebook + YouTube
Pew Research – Social Media Use 2018

It is still holding strong almost a year later but YouTube’s growth remained flat which is interesting.

Did you know that of the US adults who use Facebook 74% log in every day? I am literally trying to think of a day without Facebook.

Pew Research - Facebook daily users - 2019

Does this mean that I have a Facebook addiction?🤣 I also log in to my blog every day (well almost).

Disposable Income Potential

The most interesting report that I have found so far is where you get to see the demographics of users on Facebook.

Pew Research - Social media users demographic
Pew Research – Social Media Demographics

As a blogger or small business owner, the most important thing to know is if there are decision-makers using Facebook.

The diagram not only shows potential clients or customers based on age range but also education level and disposable income potential.

Another interesting fact is that the average user spends 35 minutes a day on Facebook.

That may not seem like a lot initially when compared to watching TV.

However, you need to realise that Facebook is only a social media platform so, in reality, 35 minutes is a lot of time.

What Kind of Groups Are Available?

For anyone unfamiliar with Facebook groups it can be difficult to think of ways in which a group can be used with success.

Let’s look at a few business-related examples to make this as real as possible.

Here are a few examples of business groups on Facebook.

  1. Get YouTube Views – YouTube Video Promotion
  2. Increase YouTube Subscribers – YouTubers Feedback
  3. Improve Your Pinterest Followers – Secret Pinners Club
  4. Pinterest Group Board Invites – This one is decent
  5. Easy Pinterest Repins – Easy Pinterest Traffic
  6. Need Comments on Your Pins – Bloggers Unite on Pinterest
  7. Boost Instagram Followers – Boost Your Blog
  8. Get More Facebook Likes – Bloggers Supporting Each Other
  9. Write Guest Posts for Free – Bloggers Funda
  10. Grow Your Facebook Group – Start a Mommy Blog Group

As you can see there are quite a number of groups offering great support to help you improve your online presence.

There are also a number of groups offering moral and professional support and feedback on business ideas or problems.

These include the following:

  1. Mom to Mompreneur
  2. Millionaire Single Mom
  3. ‘Blogging Like We Mean It’
  4. Startup to Stardom and Beyond
  5. Virtual Assistant Tribe Job Board
  6. Living the Laptop Lifestyle
  7. The Live Free Podcast
  8. Boss-Moms
  9. Women Helping Women Entrepreneurs

While spending a lot of time on Facebook can sometimes be unproductive joining groups like these can be helpful.

A word of warning, these groups have the potential to be time stealers so you are better off going on there with a set goal and timeframe.

Do some networking and then leave. It is super easy to get sucked in and spend hours collaborating with fellow entrepreneurs.

Facebook Analytics or Insights

When it comes to tracking the engagement for your business on Facebook you will be happy to hear that you can access analytics or reports.

Every Facebook Page and Group (more than 250 members) has insights built in that allow you to track engagement.

As you can imagine this is great to help owners of Facebook Pages and Groups to see how well they are performing.

I currently manage over a dozen pages so here is an example of insights on one of those pages.

Facebook Page Insights

The report is pretty standard as it gives you a weekly report that is broken by the following:

  1. Pageviews
  2. Page Likes
  3. Post Reach
  4. Post Engagement

Here is another report where you are able to see the performance of individual posts on a page.

Facebook Page Post Performance

I really like the fact that the report shows you the analytics by post type. For example, links vs videos vs images.

It is also a good idea to compare your page with similar pages in your niche and Facebook even has a report for that as seen below.

Facebook Page Compared with similar pages

Facebook group analytics are going to be very different because the focus is on the engagement of its members.

Here is one that I found online compliments the folks at Social Media Examiner.

Social Media Examiner - facebook-group-insights-overview

Summary

Let’s summarise what has been outlined in this post and what are the key takeaways.

Any blogger or small business can benefit from having both a Facebook page and group.

There are a large number of potential clients or customers who log in to Facebook daily and they spend an average of 35 minutes on Facebook.

Many of these clients are aged between 30 and 64. A good number of them have incomes between $30,000 and $74,000 a year.

Some have a college education and earn incomes upwards of $75,000 a year.

Facebooks groups are great for collaborating with like-minded entrepreneurs to help grow your business.

Facebook analytics will help you to track your progress and show you where to make changes to improve your results.

Facebook Page vs Group, Everything you need to know

Conclusion

As you can see a Facebook Page does not give you a lot of control. You can barely interact with the people who like your page.

However, a Facebook Group is set up more like a membership. It gives you the ability to have a much better relationship with the members.

You have the ability to share valuable information with your group. This is done in a closed environment and you gain immediate feedback on that content.

The ability to run polls and surveys is also a very cool feature in Facebook Groups.

Now that you see the side by side comparison between a Facebook Page vs Group what do you think is the best option for your business right now?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Are you looking for ideas on the type of Facebook Page to create? You will find these market research ideas useful.

If you are just now starting to create a Facebook Page then check out how to create a Facebook Page that rocks here.

Wondering about other platforms like Pinterest? I did a great comparison of Pinterest vs Facebook here.

Do you have LinkedIn on your list and you are wondering how that compares? Check out this LinkedIn vs Facebook comparison.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

]]>
Are you looking for clarification on the argument about Facebook Page vs Group? Need to get your head around the best option for your business? Facebook has been around for many years at this point. However, Are you looking for clarification on the argument about Facebook Page vs Group? Need to get your head around the best option for your business?



Facebook has been around for many years at this point.



However, there are still many people who continue to be confused about the difference between a Facebook Page and a Facebook Group.



Recently, I saw an advertisement outlining the benefits of Facebook Creators Studio. It got me a little bit confused as well.



The Facebook platform has become quite mature in its offering. I can understand why it is so easy to become confused as to which way to go.



In this post, you will be able to get a better understanding of the similarities and differences between a Facebook Page and a Facebook Group.



As well as which one to use for your business or even if you should use both.



There is also a list of groups that you can join to promote your business and network with other entrepreneurs.







What is a Facebook Page?



A Facebook Page can be seen as a minisite of your business that is available on the Facebook platform.



It gives your potential clients a general idea of who you are and what you do.



Your popularity on the platform, the type of content on offer as well as how they can contact you is visible on the page.



To get the most out of your Facebook Page it would make sense to complete as many sections as possible.



Depending on your audience as well as your objective it will also benefit your business.



You can use as many types of media to interact with potential clients.



There are also several plugins available that you can use to enhance the user experience.



For example, you can add tabs for YouTube videos as well as Pinterest pins to name a few. Anyone can like a Facebook Page without approval.







Here is a more in-depth view of a Facebook Page.



Sam Hollingsworth, a writer at Search Engine Journal gives us even more details on the Facebook page.



Facebook Pages, unlike Groups, didn’t launch until 2007. Pages offer brands and celebrities a more far-reaching version of the social media application that once was only meant for individuals to connect with.Pages have evolved like much of the platform has (i.e., first called “Facebook Pages for Business”) and have been the lifeblood behind the advertising climate throughout the social network.When they launched in November 2007, Pages represented “a completely new way of advertising online,” according to Facebook founder Mark Zuckerberg.



Read more here



What is a Facebook Group?



A Facebook Group is a closed community of like-minded people where the owner gets to communicate more efficiently with its members.



It is great for building closer friendships with potential clients.



You can decide to make it restricted and only approve anyone who is interested in joining the group. Which can be based on a set of rules.



It gives you a way to implement a simple training program for group members. You will have the ability to go live inside of groups.



]]>
Alvern Bullard clean 30:58
5 Experts Share Their #1 Secret to Increase Brand Awareness https://www.successunscrambled.com/brand-awareness/ Mon, 16 Dec 2019 00:45:00 +0000 https://www.successunscrambled.com/?p=13638 https://www.successunscrambled.com/brand-awareness/#comments https://www.successunscrambled.com/brand-awareness/feed/ 40 Are you looking for a way to increase brand awareness? Ever thought about using audio formats to reach potential customers? Nearly everyone and their granny have launched a podcast over the last few years. According to Music Oomph, there are more than 700,000 active podcasts and over 29 million podcast episodes. It means that there are a lot of choices available to the podcast consumer. What is interesting based on the research conducted by Music Oomph is that over 51% of Americans have listened to a podcast. In terms of numbers, you are looking at over 163 million people. This may not come as a surprise to you but 28% of those between 25-34 have listened to a podcast. Only 6% of the US population are avid podcast fans, which is very interesting. It means that the industry is still in its infancy. In this post, you will get a better understanding of how you can use podcast advertising to make your brand sticky as well as how much it cost. Why is Increasing Brand Awareness Important? Before looking at the importance of brand awareness let's look at a brief definition from a purely objective source. According to Wikipedia brand awareness is "the extent to which customers are able to recall or recognise a brand." Let's get practical and look at a few examples of popular companies that have become household names. I'm going to show you a few images and I just want you to name the brand okay? Sample A Sample B I have chosen not to include any logos only items to check out your ability to recognise these brands. At this point, you probably already guessed which two brands are featured above. If you don't ask for the answers in the comments below. Why did you recognise these brands? Write down a list of words and feelings that come to mind when you think of each brand? Do you now understand why it is important to build a brand for your blog or small business? What is Involved in Creating Brand Awareness? The first thing you need to understand is the buyer's journey when it comes to the overall picture of marketing. I may have shared this image before in the past but I will share it again because it will help you see the overall picture. The awareness level is where any blogger or small business owner spends time making their brand popular in the eyes, hearts and minds of potential buyers. In the last few years, you may have heard the three-word phrase called know, like and trust. When it comes to marketing it is up to you to get your prospects to know that you exist. Over time you can do things for them to like you. For example, doing giveaways, sharing freebies and offering 5-day challenges. Once they know and like you, it will become a lot easier for them to trust you. Depending on your offer the period of time to develop the know, like and trust relationship could be minutes or it can take weeks or even months. Using Content Marketing to Create Brand Awareness One of the basic and free ways to create brand awareness is by using content marketing. As I already mentioned a few weeks ago content marketing involves a lot of areas including: BloggingSocial media marketingPodcastingSeedingContent curationPaid socialSEO (search engine optimisation)Pinterest marketing As you can see there are many options available that will help you to really develop your brand. The good news is that the barrier to entry is pretty low and you don't need a huge budget to dip your toe in the water. However, if you want to get it right the first time and experience awesome results. If you want to use a more strategic approach then you are better off developing a content strategy. One of the things that you can include at the awareness stage is podcast advertising. How to Create a Content Marketing Strategy? Before taking a look at a few podcast advertising examples let's spend some time looking at the correct process for... Are you looking for a way to increase brand awareness? Ever thought about using audio formats to reach potential customers?

Nearly everyone and their granny have launched a podcast over the last few years.

According to Music Oomph, there are more than 700,000 active podcasts and over 29 million podcast episodes.

It means that there are a lot of choices available to the podcast consumer.

What is interesting based on the research conducted by Music Oomph is that over 51% of Americans have listened to a podcast.

In terms of numbers, you are looking at over 163 million people. This may not come as a surprise to you but 28% of those between 25-34 have listened to a podcast.

Only 6% of the US population are avid podcast fans, which is very interesting. It means that the industry is still in its infancy.

In this post, you will get a better understanding of how you can use podcast advertising to make your brand sticky as well as how much it cost.

Increase brand awareness, make your brand famous, make your brand popular, make your brand stand out - blog

Why is Increasing Brand Awareness Important?

Before looking at the importance of brand awareness let’s look at a brief definition from a purely objective source.

According to Wikipedia brand awareness is “the extent to which customers are able to recall or recognise a brand.”

Let’s get practical and look at a few examples of popular companies that have become household names.

I’m going to show you a few images and I just want you to name the brand okay?

Sample A

mcdonalds-beyond-meat-plant-plt-burger-000-1

Sample B

blue-box

I have chosen not to include any logos only items to check out your ability to recognise these brands.

At this point, you probably already guessed which two brands are featured above. If you don’t ask for the answers in the comments below.

Why did you recognise these brands? Write down a list of words and feelings that come to mind when you think of each brand?

Do you now understand why it is important to build a brand for your blog or small business?

What is Involved in Creating Brand Awareness?

The first thing you need to understand is the buyer’s journey when it comes to the overall picture of marketing.

I may have shared this image before in the past but I will share it again because it will help you see the overall picture.

The Buyer's Journey

The awareness level is where any blogger or small business owner spends time making their brand popular in the eyes, hearts and minds of potential buyers.

In the last few years, you may have heard the three-word phrase called know, like and trust.

When it comes to marketing it is up to you to get your prospects to know that you exist.

Over time you can do things for them to like you. For example, doing giveaways, sharing freebies and offering 5-day challenges.

Once they know and like you, it will become a lot easier for them to trust you.

Depending on your offer the period of time to develop the know, like and trust relationship could be minutes or it can take weeks or even months.

Using Content Marketing to Create Brand Awareness

One of the basic and free ways to create brand awareness is by using content marketing.

As I already mentioned a few weeks ago content marketing involves a lot of areas including:

  1. Blogging
  2. Social media marketing
  3. Podcasting
  4. Seeding
  5. Content curation
  6. Paid social
  7. SEO (search engine optimisation)
  8. Pinterest marketing

As you can see there are many options available that will help you to really develop your brand.

The good news is that the barrier to entry is pretty low and you don’t need a huge budget to dip your toe in the water.

However, if you want to get it right the first time and experience awesome results.

If you want to use a more strategic approach then you are better off developing a content strategy.

One of the things that you can include at the awareness stage is podcast advertising.

How to Create a Content Marketing Strategy?

Before taking a look at a few podcast advertising examples let’s spend some time looking at the correct process for creating content.

Increasing brand awareness does require a lot of planning and strategy to ensure that you get the required reach.

Many small business owners are under the impression that all you need to do is hire a social media manager to create content and publish it.

Actually what is required is for you to follow a simple plan that is like a cycle.

It starts with research and planning followed by content creation and publishing. Finally, it ends with measure and strategy.

This diagram will help you to understand the process.

Content Marketing Strategy Cycle-1

As you can see there is a lot that goes into a digital marketing plan especially if you want better results for your business.

Let’s pretend that you are interested in podcast advertising and you have done your research.

During the planning phase, you will look at how others have used it and what results they got to help narrow your focus.

What is Podcast Advertising?

If you ever listened to a podcast you might have been interrupted by an advertisement while you were listening to an interesting story.

It is possible as a business to place your advertisement at the beginning, end or in the middle of a podcast recording after the fact.

Essentially, the technology around podcasting is so good that you can insert advertising slots in strategic places in a podcast episode.

As a business, it does require you to be creative and come up with a 30 or 60-second jingle in order to catch the attention of the listener.

Choosing the best podcast programs for your ads should also be taken into consideration if you want to get a good return on your investment.

Let’s spend some time looking at what 5 experts have to say about their experience with podcast advertising.

podcast advertising, pre-roll, mid-roll, CPM, promo codes, custom links, organic mentions, brand awareness

Podcast Advertising – 5 Experts

Rebecca White at Hubspot interviewed 5 experts regarding their experiences with podcast advertising.

Here is an excerpt of what she found out from these 5 companies. It is a summary of what you need to know. I have included a link to the full article below.

Rebekah Bek

1. As a writer for Ahrefs, Bek was recently put in charge of podcast sponsorships. She writes her advice for podcast advertising strategies in this Medium post. Here are the key takeaways:

  • Rather than being a tool for lead generation, podcast advertising is a tool for gaining exposure and brand awareness.
  • It’s not always about measurable ROI.
  • Organic, not scripted, mentions operate the best.

Midroll

2. Midroll, a company that matches podcasters with advertisers, writes about their advice to advertisers. Here is the key takeaway:

It’s wise not to adhere too strictly to a category. Don’t assume that comedy audiences aren’t also entrepreneurs or that listeners to a sports podcast aren’t interested in a comedy special.

You may be surprised at how broad and eclectic your audience tastes and needs are.

Jason Hoch

3. Chief Content Officer at HowStuffWorks, Hoch revealed what type of ads work best for their brand in an interview with DigiDay. Here are the key takeaways:

  • Ads read by the host perform better than scripted, third-party ads placed in the podcast.
  • Listeners feel like they are being shouted at with third-party ads.
  • Consider producing organic mentions for better results.

Kurt Kaufer

4. Partner and CMO at Ad Results Media, a podcast advertising agency, Kaufer wrote a survival guide for podcast advertising in this Forbes post. Here are the key takeaways:

  • Measurement is the key to determining success in a podcast advertising campaign. Use promo codes, custom links, and post-checkout surveys to track success.
  • Be comfortable knowing not every ad will work at first and that using a breadth of shows will need to be tested to figure out what works and what doesn’t.

Sam Balter

5. A podcast marketer at HubSpot, Balter wrote about his podcast advertising learnings in this post. Plus, I spoke with him about his top podcast advertising strategies. Here are the key takeaways:

  • Pre- and post-roll ad spots are generally cheaper than mid-roll and tend to take less time. Most ads have some sort of call-to-action that prompts listeners to go to a specific URL or use a discount code to get a discount.
  • Podcast popularity and listenership will only continue to rise and so will the opportunity to connect with people in a new and novel way.
  • When sponsoring podcasts, trust the host to deliver a message in their own voice.
  • It’s better to go for frequency versus reach. Pick a podcast where you can purchase three to five ads versus one ad on a large podcast.
  • Podcast listeners are millennials, well educated, and more affluent. You don’t need to sponsor the biggest podcasts, you can reach the same people on smaller podcasts.

Read more

Podcast Advertising Rates

In terms of the price, you can expect to pay as a business you first need to know that the rates are given in CPM.

Essentially, CPM is the cost per thousand which means for every 1,000 listens or downloads. The industry average is $25 per CPM.

Depending on your chosen podcast this may not be very expensive as you may only have to pay $25 a day.

It is important to consider the size of your budget as well as the expected return on your investment to see if it is a worthwhile venture.

According to Music Oomph, podcasters are 45% more likely to have an annual income of $250,000 which is great news for a business in the B2C space.

Midroll also conducted research where they discovered that 61% of podcast listeners said that they purchased something after hearing a podcast ad.

digital marketing strategy, content marketing plan

Summary

It is safe to say that at the time of this research the podcast advertising arena is not yet crowded.

It is relatively easy for any business to increase brand awareness using this medium.

One reason this is a very attractive proposition is that consumers of podcasts tend to listen to 6 hours and 37 minutes of episodes every week.

Over 49% of podcast listeners do their listening at home and 22% of listening is done in the car.

When compared with other forms of advertising consumers are 100% engaged in a podcast episode and they have control over their listening experience.

It is a great way to make your brand stand out in that many listeners binge-listen to several podcast episodes.

Increase brand awareness, make your brand famous, make your brand popular, make your brand stand out

Conclusion

If you are a blogger or small business owner you may or may not be aware of the importance of creating brand awareness.

In your formative years of business, you may find it difficult to get your potential customers to remember you.

However, as time goes on you will notice that more people will return to your website because of their experience with your brand.

Creating a brand can be difficult if you are not really sure about your why or even have a good understanding of your buyer persona.

Once you get really clear on those it becomes a lot easier to know your brand in more detail.

What has been your experience with increasing brand awareness? Leave your answer in the comments below.

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are hoping to increase your brand recognition using SEO then check out this SEO for beginners resource.

Are you a small business owner looking to outsource your social media tasks? Have a look at these social media services.

Want to take advantage of some done-for-you content creation? Check out these services listed here.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

]]>
Are you looking for a way to increase brand awareness? Ever thought about using audio formats to reach potential customers? Nearly everyone and their granny have launched a podcast over the last few years. According to Music Oomph, Are you looking for a way to increase brand awareness? Ever thought about using audio formats to reach potential customers?



Nearly everyone and their granny have launched a podcast over the last few years.



According to Music Oomph, there are more than 700,000 active podcasts and over 29 million podcast episodes.



It means that there are a lot of choices available to the podcast consumer.



What is interesting based on the research conducted by Music Oomph is that over 51% of Americans have listened to a podcast.



In terms of numbers, you are looking at over 163 million people. This may not come as a surprise to you but 28% of those between 25-34 have listened to a podcast.



Only 6% of the US population are avid podcast fans, which is very interesting. It means that the industry is still in its infancy.



In this post, you will get a better understanding of how you can use podcast advertising to make your brand sticky as well as how much it cost.







Why is Increasing Brand Awareness Important?



Before looking at the importance of brand awareness let's look at a brief definition from a purely objective source.



According to Wikipedia brand awareness is "the extent to which customers are able to recall or recognise a brand."



Let's get practical and look at a few examples of popular companies that have become household names.



I'm going to show you a few images and I just want you to name the brand okay?



Sample A







Sample B







I have chosen not to include any logos only items to check out your ability to recognise these brands.



At this point, you probably already guessed which two brands are featured above. If you don't ask for the answers in the comments below.



Why did you recognise these brands? Write down a list of words and feelings that come to mind when you think of each brand?



Do you now understand why it is important to build a brand for your blog or small business?



What is Involved in Creating Brand Awareness?



The first thing you need to understand is the buyer's journey when it comes to the overall picture of marketing.



I may have shared this image before in the past but I will share it again because it will help you see the overall picture.







The awareness level is where any blogger or small business owner spends time making their brand popular in the eyes, hearts and minds of potential buyers.



In the last few years, you may have heard the three-word phrase called know, like and trust.



When it comes to marketing it is up to you to get your prospects to know that you exist.



Over time you can do things for them to like you. For example, doing giveaways, sharing freebies and offering 5-day challenges.



Once they know and like you, it will become a lot easier for them to trust you.



Depending on your offer the period of time to develop the know, like and trust relationship could be minutes or it can take weeks or even months.



Using Content Marketing to Create Brand Awareness


]]>
Alvern Bullard clean 28:34
This Simple SEO Hack Increases Your Traffic By 33% https://www.successunscrambled.com/seo-hack/ Mon, 09 Dec 2019 03:21:00 +0000 https://www.successunscrambled.com/?p=13677 https://www.successunscrambled.com/seo-hack/#comments https://www.successunscrambled.com/seo-hack/feed/ 28 Ever wished that there was a simple SEO hack to increase your blog traffic? Does it seem like your organic blog traffic has plateaued? You may not be aware of this but Google updates its algorithms 3,200 times every year. So, it means that you can expect to see 8.7 minor updates every day of the year. While it could make you want to throw in the towel and give up. I want to assure you that if you keep reading you will be able to gain a peek into how you can win. You see many bloggers struggle to understand SEO and keep up with everything that is happening with Google. The truth is that it is a lot better to focus on creating really good quality content. Also, ensuring that your content is optimised properly for indexing. In this post, you will leave gaining a real insight into how to easily get a 33% increase in your blog traffic by implementing a simple trick. A Focus on the End-User Since 2017, Google's algorithm updates have been heavily focused on the end-user experience. As you can imagine that is a very big job because there are so many different topics as well as a wide variety of users. Let's spend some time in the shoes of the end-user to see how we can better understand them with a view to improving the search experience. A user comes to Google looking for a great recipe to make an apple crumble. They type in 'best apple crumble recipe' in the search bar and this is what they get. I think it is so interesting that only one of the three results have ratings. Also, the fact that it takes 55 minutes to make an apple crumble could be a turn-off. Clicking into the first option this is what I see above the fold. As you can see, it is very attractive in terms of its presentation. Which is probably why it gets a lot of great reviews. Google Core Update Recently Google had a major update where their change was to cater for phrases that focused on solving a problem. When you think of any problem the most important phrases that surround problems are questions. This means that Google's core update is heavily focused on answering questions as a way of solving problems. Many years ago I would laugh at the fact that some people would ask Google a question as if it were Siri. However, in recent years, Google's algorithm has become so complex that it is able to offer answers to questions. What is Position Zero (0)? Position zero refers to the area on the search engine results page that is normally inside a featured snippet. The term position zero is becoming more and more popular in the vocabulary of marketers. One major reason for this is that it has been discovered that the result in position zero gets the majority of clicks or traffic or visitors. Let's look at a practical example. I did a search for 'digital marketing plan' and here are the results. Ready to take your SEO understanding to another level? Check out this free video course here. As you can see having a page ranking in position one in the Google search engine is not as valuable as it was in the past. You are better off either appearing in position zero or the next best place to be is in the "people also ask" section. To appear in these positions you may need to tweak your current strategy to include answers to problems in your niche. Let's spend some time looking at how you can incorporate this neat SEO hack in the simplest way possible. Which Keyword Phrases Can Be Used to Get These Rankings? Here is more information on the simple SEO hack that will help you to increase your blog traffic by 33%. Neil from Neilpatel.com writes about the three types of keyword phrases that can be used to get more readers to your blog. When someone does a Google search, what are they typically doing? They are trying to find a solution to their problem, right?So how can you easily identify these problems people are searching for?Typically, Ever wished that there was a simple SEO hack to increase your blog traffic? Does it seem like your organic blog traffic has plateaued?

You may not be aware of this but Google updates its algorithms 3,200 times every year.

So, it means that you can expect to see 8.7 minor updates every day of the year.

While it could make you want to throw in the towel and give up. I want to assure you that if you keep reading you will be able to gain a peek into how you can win.

You see many bloggers struggle to understand SEO and keep up with everything that is happening with Google.

The truth is that it is a lot better to focus on creating really good quality content. Also, ensuring that your content is optimised properly for indexing.

In this post, you will leave gaining a real insight into how to easily get a 33% increase in your blog traffic by implementing a simple trick.

This Simple SEO Hack, Increases Blog Traffic, grow your blog, SEO tools, website traffic - Blog

A Focus on the End-User

Since 2017, Google’s algorithm updates have been heavily focused on the end-user experience.

As you can imagine that is a very big job because there are so many different topics as well as a wide variety of users.

Let’s spend some time in the shoes of the end-user to see how we can better understand them with a view to improving the search experience.

A user comes to Google looking for a great recipe to make an apple crumble. They type in ‘best apple crumble recipe’ in the search bar and this is what they get.

best apple crumble recipe

I think it is so interesting that only one of the three results have ratings. Also, the fact that it takes 55 minutes to make an apple crumble could be a turn-off.

Clicking into the first option this is what I see above the fold.

best apple crumble recipe - 1st result

As you can see, it is very attractive in terms of its presentation. Which is probably why it gets a lot of great reviews.

Google Core Update

Recently Google had a major update where their change was to cater for phrases that focused on solving a problem.

When you think of any problem the most important phrases that surround problems are questions.

This means that Google’s core update is heavily focused on answering questions as a way of solving problems.

Many years ago I would laugh at the fact that some people would ask Google a question as if it were Siri.

However, in recent years, Google’s algorithm has become so complex that it is able to offer answers to questions.

What is Position Zero (0)?

Position zero refers to the area on the search engine results page that is normally inside a featured snippet.

The term position zero is becoming more and more popular in the vocabulary of marketers.

One major reason for this is that it has been discovered that the result in position zero gets the majority of clicks or traffic or visitors.

Let’s look at a practical example. I did a search for ‘digital marketing plan’ and here are the results.

Position Zero Illustration

Ready to take your SEO understanding to another level? Check out this free video course here.

As you can see having a page ranking in position one in the Google search engine is not as valuable as it was in the past.

You are better off either appearing in position zero or the next best place to be is in the “people also ask” section.

To appear in these positions you may need to tweak your current strategy to include answers to problems in your niche.

Let’s spend some time looking at how you can incorporate this neat SEO hack in the simplest way possible.

Position Zero, SEO Hack, Increases Blog Traffic, grow your blog, SEO tools, website traffic - Blog

Which Keyword Phrases Can Be Used to Get These Rankings?

Here is more information on the simple SEO hack that will help you to increase your blog traffic by 33%.

Neil from Neilpatel.com writes about the three types of keyword phrases that can be used to get more readers to your blog.

When someone does a Google search, what are they typically doingThey are trying to find a solution to their problem, right?

So how can you easily identify these problems people are searching for?

Typically, you want to look for 3 types of keyword phrases:

Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.

Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)

Prepositions – when keywords contain a preposition, they tend to be more descriptive.

If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.

Read more

But How Do You Find These Keywords?

Neil does not leave us hanging without an execution plan. In fact, he shows us in more detail on how to find these golden nuggets.

Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.

Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.

Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.

I want you to click on the “view all keyword ideas”.

You’ll now be taken to the keyword ideas report that looks like this:

Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.

You’ll then see some suggestions that you could consider going after. Such as:

Why is marketing important?

What marketing does?

How marketing works?

But as you scroll down, you’ll find more specific questions such as:

Why a marketing plan is important?

How marketing and sales work together?

How many marketing emails should you send?

Read more

How to Find Out If You’re Already In Position Zero?

It is possible that you are already ranking in position zero for a number of keywords on your blog or website.

One of my favourite tools that I use to get visibility on my featured snippets or position zero rankings is SEMRush.

You simply head on over to their site and plug-in your website or blog URL and check the results.

For this example, I decided to use the neilpatel.com website for this section of the research.

As you can see his site ranks for over 294,000 keywords and the monthly traffic is around 400,000.

neilpatel-com organic search results - SEMRush

Now let’s take a look at his results for position zero or featured snippets.

neilpatel-com featured snippet results - SEMRush

As you can see, although the website neilpatel.com ranks for over 290,000 keywords only a few of them are in position zero.

In fact, 986 snippets represent only 0.34% of the total number of keywords in the SERPs.

Optimising Existing Content for Position Zero

Is it possible to optimise existing content so that it shows up in position zero?

Well, I recently came across a tool that I believe helps to make this task more systematic in getting this done.

The folks at Internet Marketing Ninjas offers a featured snippet tool that allows you to run 3 URLs for free.

If you want to analyse more than 3 URLs they offer a package where you can do 30 URLs for $49.99.

The Featured Snippets+

This is a one-time payment where you run an analysis on the URLs to see how you can improve your chances of getting to position zero.

Would you like to see how this tool will work for your blog or website?

Featured Snippets, SEO Hack, Increases Blog Traffic, grow your blog, SEO tools, website traffic - Blog

Are you ready to commit to improving the overall traffic results of your blog with Pinterest and SEO? Grab this free trial course here.

How to Use the Featured Snippets Tool?

Most bloggers and small business owners dislike the single task that has the potential to drive more revenue.

That task that many marketers dislike is optimising existing content or old blog posts.

The good news is that this featured snippet tool actually makes the tasks easier to swallow because it shows you what to update or add.

When you click on the link you will be prompted to register for a new account.

Featured Snippet Tool - Register for free trial

Just enter your details and you will instantly get access to a dashboard that looks like the screenshot below.

Featured Snippet Tool - Dashboard

Verify your email address then click on “try the tool for free”. You will then be presented with a screen that allows you to enter your three URLs.

Featured Snippet Tool - Create New Run

Before entering three random URLs spend some time considering which three of your content generates an income for you.

You could go for the ones that are the lowest hanging fruit as well. Whatever you do choose wisely.

Featured Snippet Tool Results

After only a few short minutes you are then presented with a full report on all 3 URLs.

Featured snippet report generated

Click on view to see the entire report. The results are quite comprehensive as you can see from the screenshot below (I have hidden the column with my keyphrases for privacy purposes).

Full summary of potential keywords

As you can see the report not only include the keyphrases that you currently rank for but also those that have a featured snippet.

5 Options in Featured Snippet report

Across the top, you are presented with 5 options. Namely, results by URL, Top 50 ‘people who ask’, competitors, your optimised content and historical ranking.

The people who ask options are quite interesting to see. As it gives you a sense of how to fine-tune your content.

People also ask options

I really like the fact that a list of related searches is also provided as you can see in the screenshot below.

related search keyphrases

After making your choices you are then given the opportunity to use the page optimizer to improve your on-page content.

There is a cool button to pull the contents of your page or post into the optimizer so that you can tweak it accordingly.

Featured Snippet Tool - Page Optimizer

Summary

So, what did you learn today? To help you recap on what you learned from today’s post let’s sum it up.

Google is not the bad traffic police trying to keep entrepreneurs from getting readers to their content.

In fact, Google just wants to give their users the best experience possible so that they will keep using the search engine.

The next time you think of creating content ensure that it is focused on solving a problem.

Position zero in the Google search results is where you want to be to get the attention of your ideal readers.

Neil Patel has updated his Ubersuggest tool to include questions, comparisons and prepositions. Yay!!

Take advantage of the handy featured snippets tool to help you improve your chances of getting into position zero.

This Simple SEO Hack, Increases Blog Traffic, grow your blog, SEO tools, website traffic

Conclusion

Google is constantly trying to improve the user experience every single day and every year. They are in the business of providing a great search engine experience.

The moment Google’s engineers fall asleep and get comfortable they are in danger of becoming irrelevant.

There is always a competitor waiting in the wings to provide a better more up-to-date customer experience.

As a blogger or business, you may have a love-hate relationship with Google but you can see that from the user’s point of view their problem is being solved.

Can you see the benefits of giving an awesome user experience?

Do you think that this SEO hack will help you increase blog traffic by 33%?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Are you looking for ways to stay ahead of the competition or for innovative content ideas? Check out this content marketing resource.

Do you need more ideas to upgrade your SEO game? Head on over to this on-page optimisation resource.

If you are at the start of your SEO journey and you want to take things one step at a time then check out this awesome SEO checklist.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

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Ever wished that there was a simple SEO hack to increase your blog traffic? Does it seem like your organic blog traffic has plateaued? You may not be aware of this but Google updates its algorithms 3,200 times every year. So, Ever wished that there was a simple SEO hack to increase your blog traffic? Does it seem like your organic blog traffic has plateaued?



You may not be aware of this but Google updates its algorithms 3,200 times every year.



So, it means that you can expect to see 8.7 minor updates every day of the year.



While it could make you want to throw in the towel and give up. I want to assure you that if you keep reading you will be able to gain a peek into how you can win.



You see many bloggers struggle to understand SEO and keep up with everything that is happening with Google.



The truth is that it is a lot better to focus on creating really good quality content. Also, ensuring that your content is optimised properly for indexing.



In this post, you will leave gaining a real insight into how to easily get a 33% increase in your blog traffic by implementing a simple trick.







A Focus on the End-User



Since 2017, Google's algorithm updates have been heavily focused on the end-user experience.



As you can imagine that is a very big job because there are so many different topics as well as a wide variety of users.



Let's spend some time in the shoes of the end-user to see how we can better understand them with a view to improving the search experience.



A user comes to Google looking for a great recipe to make an apple crumble. They type in 'best apple crumble recipe' in the search bar and this is what they get.







I think it is so interesting that only one of the three results have ratings. Also, the fact that it takes 55 minutes to make an apple crumble could be a turn-off.



Clicking into the first option this is what I see above the fold.







As you can see, it is very attractive in terms of its presentation. Which is probably why it gets a lot of great reviews.



Google Core Update



Recently Google had a major update where their change was to cater for phrases that focused on solving a problem.



When you think of any problem the most important phrases that surround problems are questions.



This means that Google's core update is heavily focused on answering questions as a way of solving problems.



Many years ago I would laugh at the fact that some people would ask Google a question as if it were Siri.



However, in recent years, Google's algorithm has become so complex that it is able to offer answers to questions.



What is Position Zero (0)?



Position zero refers to the area on the search engine results page that is normally inside a featured snippet.



The term position zero is becoming more and more popular in the vocabulary of marketers.



One major reason for this is that it has been discovered that the result in position zero gets the majority of clicks or traffic or visitors.



Let's look at a practical example. I did a search for 'digital marketing plan' and here are the results.







Ready to take your SEO understanding to another level? Check out this free video course here.



As you can see having a page ranking in position one in the Google search engine is not as valuable as it was in the past.



You are better off either appearing in position...]]>
Alvern Bullard clean 30:08
17 Expert Content Marketing Trends You Need to Skyrocket Your Business https://www.successunscrambled.com/content-marketing/ Mon, 02 Dec 2019 01:12:03 +0000 https://www.successunscrambled.com/?p=14266 https://www.successunscrambled.com/content-marketing/#comments https://www.successunscrambled.com/content-marketing/feed/ 32 Have you ever wanted to get more out of your content marketing efforts but... You're not quite sure what to do or where to go for the best advice on how to get more results in the long run? Tell me if this sounds familiar. You've been creating content over the last 1-3 years. Every now and again (like twice a year), an image, post or video hits the jackpot. However, you secretly wished that you can get a more consistent performance every month from your content. Wouldn't it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content? Right now, it is probably way out of your budget. If only there was some way of getting into the mind of the experts. So that you can reap some gold nuggets of valuable marketing information. It would be great to have a fireside chat with those who have been there and done that just to help you get to that next step. The good news is that I had a virtual fireside chat with not just one but 17 content marketing experts on future trends. We also discussed how you, as a small business, can get more out of your efforts to create content that gets results. Disclaimer: The voices used during the podcast recording for each contributor are voice actors. This is the case to keep the content interesting as well as to reduce the possibility of monotone and voice fatigue. The recording is one hour in length. What Everybody Ought to Know About Content Marketing As small business owners, we are always concerned about what to expect for the next year or two when it comes to content marketing. Common questions we may have include where we should invest and which strategy will bring us the biggest ROI. If you are new to content marketing, let me first outline it in detail. As simplistic as the term may sound, it incorporates a wide variety of practices. Areas under the umbrella of content marketing include: BloggingPodcastingSearch Engine OptimisationSocial media marketingPaid Social (paying for ads on social platforms)Paid Search (paying for Google Ads)Content CurationPinterest marketingContent syndicationSeeding You need to realise that this list is not exhaustive but it gives you an idea of what the content marketing landscape looks like from a 10,000-foot view. In the following paragraphs are summaries of trends combined with predictions from 17 content marketing experts. Content Marketing Trends + Predictions In order to understand the importance and practicality of the content marketing predictions from the 15+ experts, let's look at them together with some statistics. Will Visual + Interactive Content Ever Die? Fifty-one per cent (51%) of marketers say that they are prioritizing visual assets as part of their content marketing strategy. As you can see here people prefer content that engages more than one of their senses. This will help them consume the message thoroughly. Stephanie Calahan is a content marketing expert with Calahan Solutions. She gave her predictions for the next few years about this kind of content. Is Your Content Easy to Digest? "Creating content that is easy to digest and easy to take action on will become increasingly important in the next few years. Checklists, cheat sheets, templates, no-fluff ebooks and podcasts will all be at the top of the list. Think of content that can be consumed in a short amount of time or while doing other things. For example, a person can listen to a podcast while working out, driving, or even shopping for groceries." Stephanie LH Calahan is the founder of Calahan Solutions, Inc. and is the author of Guest Appearance Gold. It Is Time to Talk More About User-Generated Content (UGC) One of the tell-tale signs that your content marketing campaign is effective, is the engagement you receive on each piece of content. In case you are not aware of it, Have you ever wanted to get more out of your content marketing efforts but…

You’re not quite sure what to do or where to go for the best advice on how to get more results in the long run?

Tell me if this sounds familiar.

You’ve been creating content over the last 1-3 years. Every now and again (like twice a year), an image, post or video hits the jackpot.

However, you secretly wished that you can get a more consistent performance every month from your content.

Wouldn’t it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content?

Right now, it is probably way out of your budget.

If only there was some way of getting into the mind of the experts. So that you can reap some gold nuggets of valuable marketing information.

It would be great to have a fireside chat with those who have been there and done that just to help you get to that next step.

The good news is that I had a virtual fireside chat with not just one but 17 content marketing experts on future trends.

We also discussed how you, as a small business, can get more out of your efforts to create content that gets results.

Disclaimer: The voices used during the podcast recording for each contributor are voice actors. This is the case to keep the content interesting as well as to reduce the possibility of monotone and voice fatigue. The recording is one hour in length.

Skyrocket Your Content Marketing In 2020 - Blog

What Everybody Ought to Know About Content Marketing

As small business owners, we are always concerned about what to expect for the next year or two when it comes to content marketing.

Common questions we may have include where we should invest and which strategy will bring us the biggest ROI.

If you are new to content marketing, let me first outline it in detail. As simplistic as the term may sound, it incorporates a wide variety of practices.

Areas under the umbrella of content marketing include:

  1. Blogging
  2. Podcasting
  3. Search Engine Optimisation
  4. Social media marketing
  5. Paid Social (paying for ads on social platforms)
  6. Paid Search (paying for Google Ads)
  7. Content Curation
  8. Pinterest marketing
  9. Content syndication
  10. Seeding

You need to realise that this list is not exhaustive but it gives you an idea of what the content marketing landscape looks like from a 10,000-foot view.

In the following paragraphs are summaries of trends combined with predictions from 17 content marketing experts.

Content Marketing Trends + Predictions

In order to understand the importance and practicality of the content marketing predictions from the 15+ experts, let’s look at them together with some statistics.

Will Visual + Interactive Content Ever Die?

Fifty-one per cent (51%) of marketers say that they are prioritizing visual assets as part of their content marketing strategy.

People consume video + news articles

As you can see here people prefer content that engages more than one of their senses. This will help them consume the message thoroughly.

Stephanie Calahan is a content marketing expert with Calahan Solutions. She gave her predictions for the next few years about this kind of content.

Is Your Content Easy to Digest?

“Creating content that is easy to digest and easy to take action on will become increasingly important in the next few years.

Checklists, cheat sheets, templates, no-fluff ebooks and podcasts will all be at the top of the list.

Think of content that can be consumed in a short amount of time or while doing other things.

For example, a person can listen to a podcast while working out, driving, or even shopping for groceries.”

Stephanie LH Calahan is the founder of Calahan Solutions, Inc. and is the author of Guest Appearance Gold.

It Is Time to Talk More About User-Generated Content (UGC)

One of the tell-tale signs that your content marketing campaign is effective, is the engagement you receive on each piece of content.

In case you are not aware of it, UGC is basically content that is generated by your users. This can be in the form of comments, photos and/or even gifs.

Did you know that 90% of consumers say that authenticity is important to them? This is based on a recent survey conducted by Stackla.

In that same survey, 79% of people said that UGC highly impacted their purchasing decision.

UGC Weekly Statistics - 2019 Statista
Weekly UGC by Platform

Also, consumers found that UGC is 9.8x more impactful than influencer content.

Here is what Ana and Melissa, content marketing experts, have to say about UGC.

Word of Mouth Marketing Will Make a Comeback

“In a way, I think things will stay the same. High-quality content will continue to thrive, be shared and take off quicker.

With everyone having a voice, on whatever their platform of choice is, I believe that word of mouth marketing will make a comeback.

So connecting with your readers and your audience will become more important than ever.

We, as content creators, need to make a better job at refining our storytelling skills. By using that to market ourselves in an organic way, that will get people talking. Because what might change is how people consume content.

We’ve already seen it – the rise in video and video content. The increased demand for podcasts and other types of content that people can consume while going on with their busy lives.

So our content needs to be good enough to make them stop and pay attention.”

Ana is a Blog Strategist and Coach. She is also the Founder of The She Approach

Here’s the Unconventional Method That’ll Make You Likeable

“I predict that authenticity and showing the “rough edges” will continue to increase in importance.

Gone are the days of a perfectly polished online presence searching for “likes” on every post.

We can see this in how platforms like Facebook and Instagram are changing.

Currently, they are testing removing visible likes on the platforms so that only the content creator can see how many likes they receive.

They believe this will help people focus more on their connections and less of a competition.

There’s also increased importance on posting your unedited moments to Stories to better connect with your audience.

So don’t be afraid to show the less-than-perfect side of your life and business – your audience (and social networks) will love you for it!” 

Melissa Megginson – Community Manager and Resident Cat Lady at TailwindApp and Smart.bio tool Extraordinaire.

Not That ‘V’ Word In Marketing Again?

Moving on to video, more than 90% of people say that they discover new brands or products via YouTube, based on Google research.

90 percent discover new brands on YouTube

Over 80% of people typically switch between online search and video when researching products to buy.

80 percent switch between online search and video

YouTube has seen a 110% YoY growth in watch time for videos focused on the ‘which to buy’ theme.

110 percent YoY growth

Holly, a content marketing expert has some practical advice to share with you around integrating video into your marketing plan.

Is Video Still Really Where It’s At?

“It might sound like a broken record but video is still where it’s at and it’s only going to get bigger. Video marketing is one of, if not the, most important marketing trends today and likely for the next 5-10 years.

One of the biggest reasons why is because video is a critical part of every stage in the customer journey. People might not watch a video with the intention of buying but they’re still open to discovery.

For 2020 and beyond, I’ll be encouraging all of my clients to discover how they can make video part of their content marketing strategy – and you should do the same.

If you’re intimidated by the prospect of creating video, don’t be! I’m not saying you have to start a YouTube channel. To witness higher engagement with your ideal client you can make a video or start a live broadcast on Facebook, Instagram or LinkedIn.

Plus, video marketing makes it SO easy for you to reformat your content. Imagine that you’ve recorded a video for your YouTube channel.

Instead of just publishing it to YouTube, you could also get it transcribed and turn it into a blog post.

Upload the raw video with the transcription as subtitles to Facebook, rip the audio and use it as a podcast episode, use video thumbnails in your email marketing campaigns – there are SO many opportunities! 

I also believe that many more small business owners will go down the route of omnichannel marketing. This is an integrated approach to selling that provides a seamless experience to customers, regardless of the channel they are using to access your brand.

The key is automating as much of the process as possible to ensure that brand messaging is consistent across all mediums.

Focusing on an integrated marketing strategy can result in purchase frequency up to 250% higher. As well as 90% more customer retention, in addition to better engagement rate and higher order values.

It can be a challenge but taking advantage of the myriad of tools available in the market today means you’ll be able to deliver great service on all fronts.”

Holly is an Online Marketing & Business Coach who managed to scale her blog to 100,000 pageviews in less than 12 months.

Increase customer spending by 500% - Blog

Increase Consumer Spending by 500% Using This One Secret

According to an article on Intro to Digital, personalization of content will continue to expand over the next few years.

“Studies show that effective use of personalization can lead to a 500% increase in consumer spending”.

The best way to take advantage of this trend is to engage with your audience using platforms like social media.

Doing live video using Facebook and Instagram helps with engagement and the ability to glean feedback.

Companies with larger budgets can even go as far as to create tools to benefit the customer, like apps.

PJ Taei, Founder and President of Uscreen, has a lot of experience in the area of video platforms as it relates to content marketing. Let’s take a look at his view in this area.

7 Million End Users Can’t Be All Wrong

“We all know the consumption of video content has been on the steadiest rise over the past few years, so it’s no surprise to anyone that online video is now king. But what we don’t talk about enough is where online video itself is going. 

The future of content marketing lies in delivering content to consumers straight to their phones via branded apps that are native to the content sources, and not just distribution apps like Facebook and Reddit.

Yes, content aggregators will still continue to exist, but as the consumer habits and preferences shift towards apps, native apps serving a niche audience will become a must.

We already see it in our own data of 7 million end-users: the majority of video content is purchased on streaming websites. But after that, 60% of content consumption happens on native apps on phones, tablets, and TVs.

This tells us that content consumption habits and preferences are slowly but surely shifting, which makes offering native apps a winning content strategy.”

Within the next 3 years, you’ll see that all major content creators have their very own native apps where their communities of supporters and regular viewers go to consume their favorite content – whether that content is text-based or video. 

PJ Taei is the founder and president of Uscreen. It is an all-in-one video monetization and live-streaming platform. The platform empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.

The Secrets and Hard Facts About Voice In 2 Minutes

According to a recent Voicebot smart speaker study, 84% of people used their smart speaker to ask a question while 66% ask questions monthly.

smart speaker study - Voicebot + Voicify

Interestingly 43.8% used it to listen to the news at least once while 40.2% used it to call someone.

A surprising 26.1% used their smart speakers to make a purchase. While 15% of them make purchases using their smart speakers every month.

Carly Bell, a mom blogger and Chelsea Clarke both are content marketing experts and they have these insights to share with you regarding using voice.

Video and Voice are Getting Bigger

“I think that content marketing will be around as long as people have a need for information (which will be forever!) but I do think that it will continue to adapt and the way people process content will always be evolving.

Right now, we can see that video and voice are getting bigger and growing at an incredible rate. Savvy content marketers will be looking at how they can incorporate voice or video in their work.

It is probably time to think about starting a youtube channel or a podcast, or at the very least, doing regular facebook lives for your audience.”

Carly Bell is a mom blogger over at Mommy on Purpose. She has managed to generate a full-time 5-figure income from her blog. She is also a Pinterest marketing expert.

The Truth About Optimizing for Voice

“With Siri, Google Home, Alexa, and others becoming more and more a part of our daily lives, voice search is more important than ever, from a content marketing perspective. Are your blog posts optimized for voice search results?

If not, this is something to explore now and for years to come. All of these devices that process search results by voice command don’t seem to be going away anytime soon.

I am also predicting the importance of shoppable posts. Shoppable Instagram feeds and Pinterest pins are big business, that will continue to grow.

I think that as a content marketer, even if you don’t have any sort of physical product eCommerce shop, you should work your digital products, affiliate products, and even services into the shoppable post market that is thriving on social media.”

Chelsea Clarke is a content creator and blog flipper. She is also the founder of HerPaperRoute and the host of the HerPaperRoute podcast.

3 Things About Messaging Apps You Probably Did Not Know

Many marketing experts believe that the use of messaging apps in marketing campaigns is something on the rise.

June 2019 mobile messaging apps - US

The reason for this is that in the US alone there are over 107 million users of the Facebook Messenger app this is based on information from Statista.

Another 48.91 million users of Snapchat and a surprising 24.35 million users of WhatsApp.

Break All The Rules Stop Being a Copycat

“One thing that I think (and hope) we can expect to see are blogs aggressively focusing on differentiating their content.

The content marketing world is facing a massive “copycat content” problem – the gist is that we’ve become so keyword-focused, every search query is turning up similar headlines, listicles, examples, etc. (Animalz has a great article about this here).

Between this and the last couple of Google updates, content marketers need to start writing for humans again. 

What this will look like in practice varies, but here’s what I’m hoping for:

– Video and audio: These are the obvious answers as they’ve taken off a bit already, but there’s still a lot of room to grow in this regard. I expect more publications to start adding accompanying audio to their articles, experimenting with in-house video production, etc. 

– Original data: This is one of the best ways (if not the best) to make your content stand on its own, as it’s literally research exclusive to your own company. Original data pieces can also be a great link play for your off-site SEO efforts. 

– User-generated content: Look. I love content marketers. I am a content marketer. But at the end of the day, every piece could benefit from the insights of a thought leader in the space.

Using expert quotes throughout your articles – or even publishing entire guest posts from external writers – will add something that you wouldn’t have otherwise found in the search results. 

At the end of the day, this is what Google has always said: write the best content and you’ll be rewarded.

I think the three trends I mentioned, and a whole bunch more I didn’t (quizzes! Interactive content! AI!) will be a result of the shift as content marketers stop writing for Google and start writing for humans.”

Claire Brenner – Content Marketing Team Lead at G2.com.  Born and raised in the Chicago area, her brief stint in Ohio gave her a new appreciation for deep-dish pizza. However, it left her well-versed in Cincinnati-style chili and “cities” with a population fewer than 400,000

Behind the Scenes of an Instagram Marketing Expert

“My predictions are that only those who add value to their audience and are truly original will stand out.

Marketing is a space that is so busy and competitive. Instagram has over 1 billion accounts, we get more newsletters than we could possibly open, everyone has a blog, a podcast.

Everyone is talking about the same topics, telling the same stories and even using the same catchy phrases. People copy each other’s images, captions, thoughts. That is just a bunch of noise.

To make a difference and have a public that cares about what you say and sell. Brands will have to show their unique voices, personalities and point of view. And more importantly have content that adds value, that serves your public, not yourself.

This is already the trend but so many businesses don’t quite understand what this means and how to do it”

Manu Muraro, the Founder of Your Social Team, Instagram Expert and Trainer. Influencer Marketing Guru.

Customer Journey Mapping

In recent weeks, I have become keenly aware of the need for me to map out the buyer journey for my business more granularly.

While doing research for this post, I discovered a case study conducted by Altimeter where they interviewed various businesses on this same topic.

They learned that only 62% of companies surveyed confirmed that they have fully mapped the digital customer journeys.

While another 32% are currently involved in that process.

In that same study, 62% have also created what is known as a content customisation framework.

Interestingly, when asked which marketing channels these organisations found to be most effective. Approximately 69% said social media while 56% pointed to their company website.

Justina Ford, a Brand Alignment Coach, had this to say about mapping your customer journey.

Little Known Ways to Improve Your Customer Experience

“In the 2020s, customers are looking for relevant, authentic, and individualized content delivery.

If you haven’t started creating useful engaging content that solves a problem for your potential customers somebody else will.

And your customers will see them as an authority in your industry before they see you.

Conversational content like chatbots are going to continue to thrive. Use a chatbot tool like ManyChat. Where you can instantly deliver great customer service and deliver the individualized content they desire.

Instant feedback from potential customers versus waiting for them to fill out forms will make for awesome continued shifts in 2020.”

Justina Ford is a Mind and Body Practitioner as well as a Brand Alignment Coach. Learn more on her website at JustinaFord.com

Increase Customer Retention Rate by 90% - Blog

Increase customer retention rate by 90% Using This

In an article by Camille Hughes of Intro to Digital, she talks about multimedia content being an absolute necessity.

“Video traffic accounts for about 80% of all consumer internet traffic. Videos that are about two minutes, generate the highest engagement levels.”

One interesting statistic that she highlights is that “companies that use several channels report a 90+% increase in retention rate”.

David Leonardt, President of THGM Writers, shares the same view and this is what he had to say on this topic.

Adopt Full-Fledge Multimedia or Become Obsolete

“We are in the midst of the biggest revolution in content marketing –
part-way there, but still a way to go. We are moving from text-only to
full-fledge multimedia
.

At its most basic, this means supplementing text with images – not just “pamphlet images”, such as stock photography – but images that convey information. I use a lot of list images. Infographics are part of this.

We are by now also well into video, and I suspect that will continue to grow. The technology is there; it’s just a matter of finding time and changing habits.

This revolution will be complete, perhaps not for a few years, when live-streaming and webinars and other in-real-time multimedia sits side-by-side with text and images in the content marketing toolbox.

Live streaming is like putting engagement rocket boosters on regular video or GIFs.”

David Leonhardt is the President of THGM Writers. He is also a Distinguish Toastmaster and former consumer advocate.

Another 6 Content Marketing Predictions

To give you a bit of context each marketer was asked two important questions about content marketing for small businesses.

Here are 6 more answers to the first question.

3 Simple Tips for Using Questions and Answers to Get Ahead of the Competition

“With Google quickly turning into an answer engine (as opposed to a search engine), addressing questions and giving answers in your content is becoming a key to search engine visibility.

There’s going to be an explosion of brands building and marketing FAQs, knowledge bases and Q&A sections.

Best answers will gain more organic search visibility. Keyword research is turning into question research.

Answering questions will also create more visibility opportunities, including:

– Make your content more conversational (optimize it for voice search and conversational marketing)

Get featured in Google more

– Let questions drive your content structure (use questions as your article subheadings). This will make your content more engaging and readable.”

Ann Smarty is the founder of SEO Smarty as well as the Community and Brand Manager at Internet Marketing Ninjas

Want a Thriving Business? Focus on What’s Working Right Now

“The online world changes too fast to spend time making predictions about what might or might not happen in 2-3 years.

Instead, focus on what’s working right now and adapt your current strategy to match.

There’s nothing wrong with experimenting but don’t go all-in on something until you know it has the potential to generate a return on your investment.

The basic rules will continue to apply — write for people, create high-quality content and pay attention to what Google likes or dislikes. If you’re doing these three things, you’ll be on the right track.”

Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become an awesome virtual assistant.

Have You Heard? Video Storytelling is the Best Way to Grow

“Virtual reality video storytelling will become mainstream. It’s easy enough now with cameras that fit in your pocket and easily are operated with your iPhone.

It’s an easy way to stand out and share stories that previously couldn’t be told in the same way.

Of course, the best virtual reality storytellers remember to also use the content from the video in other formats like stories, podcasts and more.”

Christoph Trappe is the author of two books, Get Customer Focused and Get Real: Telling Authentic Stories for Long-term Success. He is the host of the Business Story Telling Podcast and a Digital Branding Strategist. Chief Content Officer, The Authentic Story Telling Project.

Content Marketing Predictions - Blog

How to Save Money by Repurposing Video

“While the past couple of years have seen tremendous growth and ubiquity when it comes to live video, I predict that 2020 will be all about repurposing that video and creating better video.

Brands have successfully shown the value in live video and demonstrated the positive impact it can have on a business’s bottom line.

But sustaining that growth, particularly as other brands get better at production and new tools offer amazing new features, is harder and harder.”

Mike Allton is an Author, Speaker and Blogger. He is also the founder over at The Social Media Hat.

Make Your YouTube Dream a Reality

“Video!  Video will continue to be king of content for businesses moving forward. 

Just in 2020 alone, 80% of internet traffic will be to video.

If you aren’t using video in your content marketing it will be really hard for you to stand out in a noisy world of content!”

Trena Little is a YouTube Strategist as well as an online course creator.

The Truth About Engagement in Less Than 2 Minutes

“I sincerely hope that we will all focus more on encouraging interaction in a smaller quantity of created content of extremely high quality.

Far more content is being created than can be read. And there is too much sharing and not enough actual clicking, reading, and discussing on most sites.

We all need to focus on increasing interaction instead of just churning out and promoting more content.

Most small businesses sell products or services. There is no reason they need to publish every single day. Their customers probably do not want to hear from them every day.

Don’t burn your customers out and cause them to start ignoring you. Put more thought into what you publish and email.

Do it less often but extremely well so they’re thrilled to read it – not moaning as they ignore or delete it unread.”

Gail Gardner is the Founder of GrowMap and a Small Business Marketing Strategist. She also acts as the Community Manager for the BizSugar Mastermind Community.

Disclaimer: The voices used during the podcast recording for each contributor are voice actors. This is the case to keep the content interesting as well as to reduce the possibility of monotone and voice fatigue. The recording is one hour in length.

17 Known Factors That Can Impact Your Content Marketing Efforts

As I mentioned previously, these content marketing experts were asked two important questions. In the first section, we looked at the content marketing predictions for the next few years.

Now they are giving you advice on how to get the most out of your content marketing efforts.

1. Stephanie Calahan – Calahan Solution

“Consistently spend 20% of your time creating content and 80% of your time getting it to your community through syndicating and repurposing. It is the best way for you to leverage your time and talent

Syndication is when you publish or broadcast (share) the same content simultaneously across a number of platforms.

This is without changing the original content. It is an easy way to get greater exposure and visibility to you and your skills/knowledge. (For example, t.v. shows that are aired nationally and on Netflix.) 

Repurposing is taking existing content and creating something new. For example, a blog post could become a video or 5-10 minute podcast episode or Facebook/Instagram live. 

Make it easy for them to find you! The more content you have online, the easier it is for someone to search and find something about you or by you.

When you share your content in multiple formats you open up more possibilities for people to consume it.”

2. Ana – The She Approach

“I strongly believe that the best way to get the most out of content marketing is to always have a next step mapped out in your content.

What action do you want your readers, listeners or followers to take after they’ve read your blog post, listened to your podcasts or scrolled past your new Instagram post?

What’s the next step? You need to figure that out and make sure your content serves a greater purpose.

Are you trying to get people on your email list (because you definitely should!)? Or maybe you’re looking to generate more sales for your products? 

Whatever it is, make it clear and make it easy to follow through with it!”

3. Manu Muraro – Your Social Team

“I am a business of one, so I try to get the most out of everything I do. When I create content, I use it for social media, newsletter, blog, a freebie, as opposed to be creating everything separately.

You also need to send out your messages a few times, so sharing cross-platform is always a good idea.”

4. Carly Bell – Mommy on Purpose

“Make your content multi-purpose! If you have a blog post that does well, it can become the content for a podcast or a youtube video. You can even share the content again in an email!

Repurposing your content can allow you to do half the work and get way more miles out of what you’ve already created.

This can reduce that “burn out” feeling from trying to be constantly coming up with more ideas.

It’s definitely a misconception to think that just because you’ve published is as a blog post, everyone on your email list has read it.

Likewise, a blog post made into a YouTube video can help you reach a whole NEW audience”

Content Marketing Trends-1 - Blog

5. Ann Smarty – SEO Smarty + Internet Marketing Ninjas

“Turn your site into THE destination. High-quality content builds brand and loyalty making less dependent on investing in traffic and rankings.

In any niche, a solid content strategy drives return visits (which convert the best) and builds opt-in lists.

To create useful and in-depth content, embrace semantic analysis and intent optimization strategy. This simply means building content that gives your readers exactly what they were looking for.

Tools like Text Optimizer help you optimize content for search intent better. It is the semantic analysis tool that uses Google’s search snippets for your target query as the analysis source.

Each time you are working on an article, run the tool and follow the steps to optimize it better.”

Example of Text Optimization

“For example, here’s what you could include in your article if you were writing about [Games of Thrones] – or what people searching for the topic expect to read about:

textoptimizer-concepts

Use the tips and the clues to make your editorial decisions and expand your context based on the tool’s suggestions. A Semantic analysis helps build better content by forcing you to cover related concepts and entities”

6. David Leonhardt – President, THGM Writers

“The best way for any business to benefit from content marketing is to sync it to what the target market is looking for when they are most hungry.

Of all my blog posts, the one that actually gives me direct customers is about ghostwriter contracts.

Anybody searching for that information is clearly at the stage where they plan to do more than kick tires (and in my niche, tire kickers are like ants at a donut shop).

I am sure that many of my blog posts and off-site content also draw potential customers to my sales pages. My tracking shows prospects contacting us when directly on that post, not even passing through sales pages.”

7. Holly Sutton – Online Marketing Business Coach

“Content marketing will always be such an important and effective business strategy – but it’s definitely getting a lot more competitive.

So instead of focusing purely on social sharing, you need to take an omnichannel approach – with a focus on search.

And it’s blogs that get the biggest results because Google is now pushing up content rather than single web pages.

Blogs are generating, on average, 60-62% of a site’s search traffic which means you have no choice but to keep creating content if you want to stay relevant.

When it comes to word count, there was a trend that the longer your blog post was, the better chance it had of ranking.

But actually, writing content that is too in-depth, such as guides, doesn’t necessarily guarantee higher rankings.”

More High-Quality Content

“So in other words, in order to get the most out of content marketing, it’s better for you to create more content than it is to create one super long blog post.

The more content you create (assuming it is high quality), the higher the chance you’ll have of attracting more visitors.

To get the most out of content marketing, you want to think of your blog as a funnel. At the top of the funnel, you want to attract as many people as possible.

The more people you attract, the more money you’ll actually end up generating. Blog > email list > customer – that’s the basic funnel that I teach my clients and that’s what you should aim for too.

To sum it up, you need to focus on creating video and audio-based content. Videos are taking off and podcasting will be next. I would also tell you to blog, but I’m hoping you already do ;)”

8. Gina Horkey – Horkey Handbook

“Become really good at repurposing content. Your readers spend time on different platforms and consume content in different ways.

That doesn’t mean you need to create original content for each platform. Instead, learn how to repurpose:

– Create PDFs from podcasts

– Create videos using your existing blog content

– Combine related blog posts into downloadable guides

– Convert blog posts into emails for your subscribers

There are dozens of ways to maximize the value and potential reach for every piece of content you create. The only caveat being that if your readers or customers aren’t on a particular platform, don’t waste your time.”

Content Marketing Tips - Blog

9. Christoph Trappe – Chief Content Officer – The Authentic Storytelling Project

“Telling our stories has become easier and easier. And the tools make it easy as well. Use content type that works best for you.

That could be blogging on your phone while traveling or recording podcasts using a host of podcasting apps on your phone that make that easy.

Videos have never been easier to produce as well. Take your pick and share the stories that help you move your business forward.”

10. Chelsea Clarke – Founder HerPaperRoute

“As a small business and blogger, you can get the most out of content marketing by involving your audience and customers in your brand.

Especially in any sort of ‘behind the scenes’ process. Involving your audience can be as simple as posting a Facebook post asking them to help you decide on a new image for your latest product.

Encouraging customers to become ambassadors of your brand and having them promote your content for you. Either by having them as affiliates or offering incentives.

Having a fleet of ambassadors doing the groundwork of promotion online praising your brand, content, and products can do wonders for a business if done right.”

11. Mike Allton, Author, Speaker, Blogger – The Social Media Hat

“Instead of ramping up quantity – going live more and more often – savvy brands are coming to this conclusion. They can get even more value out of their efforts by improving their broadcasts and turning that video content into multiple other types of content. Up to 26, in fact!

Which, as it turns out, is the single best way businesses can take advantage of content marketing. A single, one-hour live video broadcast can be repurposed and published in so many ways, including blog content of epic proportions.

Whether you go live once a week or once a month, every business can take advantage of free platforms and inexpensive tools. Using them to create extremely valuable content that can fuel their marketing for months.”

12. Melissa Megginson – Community Manager at TailwindApp

“Your audience is telling you what they are interested in seeing from you, you just need to be paying attention!

Analytics and insights need to be your best friend. On Instagram, make sure you’re regularly looking at your insights tab as well as individual post insights: 

Melissa at Tailwindapp

This will tell you what to create more of, how your audience reacts to your content, and the best way to grow your business!”

13. Trena Little – YouTube Strategist

“I personally believe getting started on YouTube.  Since YouTube is the second largest search engine in the world and owned by Google.

Putting your time into YouTube is where you are going to get the biggest bang for your buck when it comes to content creation. 

What I really love with YouTube is using your YouTube videos to repurpose on multiple platforms like Facebook, IG TV and LinkedIn.

As business owners, we want to reach more people on the platforms they are already hanging out on, not growing a specific social media platform, but growing your business’s visibility on multiple platforms.”

14. Claire Brenner – Content Marketing Team Lead – G2.com

“The best way for small businesses to get the most out of content marketing is by writing content for their ideal customer. It seems obvious, but it’s so important and honestly overlooked.

Do this by asking your existing customers – how do you like to consume content? What do you typically read or listen to? What problems are you facing? – and writing content around that

Here’s why this matters. Say you’re a new e-commerce dress shop. Being small and up-and-coming, it will likely be a pretty long time before you rank on Google for the term “red holiday dress.” 

But, you can use content marketing and write blogs like “What to wear to a winter wedding in 2020” or “How to choose the right outfit for your next holiday party.” These are terms you probably can rank for.

And when potential customers land on these articles, your brand starts building rapport. (As an added bonus, since these readers are obviously looking for a dress, it’s a good bet you can link them to your main site). 

This leads right into the other piece of advice I give, which would be to start focused.

Instead of firing on all cylinders, your content team (or person) should start by building out one topic comprehensively through a series of blogs and articles. Once you establish authority there, your team can start branching out a bit more.”

15. Justina Ford – Brand Alignment Coach

“Video marketing will continue to soar in 2020.  But remember most users on social who prefer to consume their content through video don’t turn the volume on.

So using video transcription tools on platforms like FB and Instagram in 2020 will help content creators to get the most out of their video efforts.

As a blogger delivering your content in multiple formats will appeal to the many ways your audience prefers to consume content.

For example, record your content through zoom. Zoom splits that download into 2 files, video and audio. Transcribe the audio file and place that file through a tool like Temi for the written version of the audio content.

Use a tool like Zubtitle to get automated transcripts places on the video itself. Now you have visual (with text), audio, and written forms of your content.”

16. PJ Taei – Founder and President at Uscreen

“In a noisy online world, the single best way to succeed in content marketing is simply niching down. You can’t get far with content that seeks to attract the masses—general and diluted content just doesn’t work anymore. 

What you need to do is find your niche audience and create content just for them. 

This requires you to completely shift your focus and definition of content success. Just up until about 2-3 years ago, content success was measured by numbers like: how much monthly traffic your blog gets; how many Instagram followers you have; how many YouTube subscribers you have.

But it’s not like that anymore. These are all just vanity numbers that in reality mean very little. On top of that have become much harder to achieve in this oversaturated content space. 

Now, you have to focus on the quality of the audience you attract rather than the quantity. You should pay more attention to metrics like engagement rates, time-on-page, click-through rates, and conversion rates.

If you steadily focus on these metrics, your audience will inevitably grow over time and they will all be quality followers, readers and subscribers.”

17. Gail Gardner – Founder at GrowMap

“Content marketing can’t really be distilled down to a single best way. There are at least four aspects of content marketing:

– What your audience needs.

– Promoting it to grow (and retain) your audience.

– Keyword research and SEO-optimization to get your site to rank.

– Attracting organic links through the use of custom graphics. As well as current statistics, and quotable sound bites, especially from your founder, executives and experts.

But most of all, write for people. And not all people – your specific audience. Make them your priority and then add what you need to attract links and rank into that.”

The 17 Lessons You Learned From Content Marketing Experts

There is a lot of information to take in from reading through this post in one sitting. So I suggest that you bookmark it, share it on social media and even pin it to your Pinterest boards.

To help you capture each advice in a concise manner, here is a summarised version in terms of predictions.

  1. Create high-quality content – Holly
  2. Add value for your audience – Manu, Your Social Team
  3. Ensure that your content is easy to digest and easy to take action – Stephanie
  4. Word of mouth marketing is making a comeback – Ana, The She Approach
  5. Video + voice are getting bigger – Carly Bell
  6. Address questions comprehensively and give answers – Ann Smarty
  7. Move to a full-fledge multimedia play – David
  8. Video marketing will help you stand out – Trena
  9. Focus on what’s already working now – Gina
  10. Virtual reality video storytelling – Christoph
  11. Voice search is fast becoming normal – Chelsea
  12. Repurpose your live video in 26 formats – Mike Alton
  13. Be authentic and show the rough edges – Melissa at Tailwind
  14. Deliver content to consumer using apps – PJ
  15. Avoid the copycat problem – Claire
  16. Individualize content delivery – Justina
  17. Create less content and focus on getting more interaction – Gail

The good news is that none of these predictions come as a big surprise and many of them don’t require rocket science to implement.

Increase Customer Spending by 500%

Conclusion

No matter where you are in your content marketing journey, there should be no need to do a ‘rip and replace’ of what you are currently doing.

In fact, it may require a little bit of tweaking and adjustment over time to your current strategy.

It is easy to conclude that video marketing, live streaming or even audio will be too difficult to implement in your business.

Instead, focus on what can be done on a small scale to change the way you currently produce content.

Over to you; How do you see these trends and predictions having an impact on your business?

Announcements

Remember to subscribe to the Success Unscrambled Podcast.  You will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months. So please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are thinking of starting a podcast and wondering what is needed to get it up and running over a weekend, then take a look at this resource.

Are you looking for a way to get more engagement on your post or looking for ideas to create higher quality content? Then grab the create popular blog topics guide here.

Need to find a way to produce quality content in less time? Feel free to grab the ‘write content faster’ resource here.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

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Have you ever wanted to get more out of your content marketing efforts but... You're not quite sure what to do or where to go for the best advice on how to get more results in the long run? Tell me if this sounds familiar. Have you ever wanted to get more out of your content marketing efforts but...



You're not quite sure what to do or where to go for the best advice on how to get more results in the long run?



Tell me if this sounds familiar.



You've been creating content over the last 1-3 years. Every now and again (like twice a year), an image, post or video hits the jackpot.



However, you secretly wished that you can get a more consistent performance every month from your content.



Wouldn't it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content?



Right now, it is probably way out of your budget.



If only there was some way of getting into the mind of the experts. So that you can reap some gold nuggets of valuable marketing information.



It would be great to have a fireside chat with those who have been there and done that just to help you get to that next step.



The good news is that I had a virtual fireside chat with not just one but 17 content marketing experts on future trends.



We also discussed how you, as a small business, can get more out of your efforts to create content that gets results.



Disclaimer: The voices used during the podcast recording for each contributor are voice actors. This is the case to keep the content interesting as well as to reduce the possibility of monotone and voice fatigue. The recording is one hour in length.







What Everybody Ought to Know About Content Marketing



As small business owners, we are always concerned about what to expect for the next year or two when it comes to content marketing.



Common questions we may have include where we should invest and which strategy will bring us the biggest ROI.



If you are new to content marketing, let me first outline it in detail. As simplistic as the term may sound, it incorporates a wide variety of practices.



Areas under the umbrella of content marketing include:



* Blogging* Podcasting* Search Engine Optimisation* Social media marketing* Paid Social (paying for ads on social platforms)* Paid Search (paying for Google Ads)* Content Curation* Pinterest marketing* Content syndication* Seeding



You need to realise that this list is not exhaustive but it gives you an idea of what the content marketing landscape looks like from a 10,000-foot view.



In the following paragraphs are summaries of trends combined with predictions from 17 content marketing experts.



Content Marketing Trends + Predictions



In order to understand the importance and practicality of the content marketing predictions from the 15+ experts, let's look at them together with some statistics.



Will Visual + Interactive Content Ever Die?



Fifty-one per cent (51%) of marketers say that they are prioritizing visual assets as part of their content marketing strategy.







As you can see here people prefer content that engages more than one of their senses. This will help them consume the message thoroughly.



Stephanie Calahan is a content marketing expert with Calahan Solutions. She gave her predictions for the next few years about this kind of content.



Is Your Content Easy to Digest?



"Creating content that is easy to digest and easy to take action on will beco...]]>
Alvern Bullard clean 1:00:10
Can On-Page Optimisation Grow Blog Traffic By 650%? https://www.successunscrambled.com/on-page-optimisation/ Mon, 25 Nov 2019 01:07:00 +0000 https://www.successunscrambled.com/?p=13624 https://www.successunscrambled.com/on-page-optimisation/#comments https://www.successunscrambled.com/on-page-optimisation/feed/ 41 Are you confused by on-page optimisation? Ever wondered if it has any effect on organic traffic growth? If you have been blogging for a while you know that it is super important to spend a lot of time marketing your blog post. You see blog traffic is something that 'grows' over time by using consistent and frequent effort. Many bloggers continue to struggle with the reality that building visibility to their blog takes a lot of time and perseverance. However, what many fail to realise is that there are certain things that you can leverage. These will help you get better results on your time investment. One of these things is on-page optimisation which sounds more technical than it is in reality. In this post, we will take a look at a company that did just that covering a very boring topic called synthetic oil. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. What is On-Page Optimisation? On-page optimisation is also known as on-page SEO. It is the process where you as a blogger tweak the content in your blog post. It is done in such a way to help the search engines index your content really well. The tweaking process involves three important components of your blog post or page. These are: TextVisualUser-friendliness So, as a blogger, you will include a number of technical and user-friendly elements in your content. It will help both the search engines as well as your readers. An example of these elements include things like internal links, meta descriptions, meta tags. As well as alt tags for your images. The reason you are doing this is that search engines use spiders or robots to crawl and index your content. These robots are unable to understand the content like humans. So, you just need to place special codes around your content to help them understand and index accordingly. Need Blog Readers.. But Website Traffic is Hard It Takes Too Long You Don't Have Budget You Work Full-time You Don't Have Time It's Too Expensive SEO is too Technical Name Email Learn more The Synthetic Oil Story Daisy Quaker worked with a synthetic oil company where she increased website traffic by 650%. Here is her story. "In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.The corporate e-commerce website (yep, we sold engine oil online at a premium) was a political minefield, so I had very limited sway. The blog was not. A group of three contributors would meet weekly and throw spur-of-the-moment posts together. It had a sporadic publishing schedule. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish. The blog at the time had averaged under 5,000 sessions a month. Within a year, we doubled it. Within two years, Are you confused by on-page optimisation? Ever wondered if it has any effect on organic traffic growth?

If you have been blogging for a while you know that it is super important to spend a lot of time marketing your blog post.

You see blog traffic is something that ‘grows’ over time by using consistent and frequent effort.

Many bloggers continue to struggle with the reality that building visibility to their blog takes a lot of time and perseverance.

However, what many fail to realise is that there are certain things that you can leverage. These will help you get better results on your time investment.

One of these things is on-page optimisation which sounds more technical than it is in reality.

In this post, we will take a look at a company that did just that covering a very boring topic called synthetic oil.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

On-Page Optimisation - Blog

What is On-Page Optimisation?

On-page optimisation is also known as on-page SEO.

It is the process where you as a blogger tweak the content in your blog post. It is done in such a way to help the search engines index your content really well.

The tweaking process involves three important components of your blog post or page. These are:

  1. Text
  2. Visual
  3. User-friendliness

So, as a blogger, you will include a number of technical and user-friendly elements in your content. It will help both the search engines as well as your readers.

An example of these elements include things like internal links, meta descriptions, meta tags. As well as alt tags for your images.

The reason you are doing this is that search engines use spiders or robots to crawl and index your content.

These robots are unable to understand the content like humans. So, you just need to place special codes around your content to help them understand and index accordingly.

Promotion Ninja on laptop

Need Blog Readers.. But

  • Website Traffic is Hard
  • It Takes Too Long
  • You Don't Have Budget
  • You Work Full-time
  • You Don't Have Time
  • It's Too Expensive
  • SEO is too Technical

The Synthetic Oil Story

Daisy Quaker worked with a synthetic oil company where she increased website traffic by 650%. Here is her story.

“In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months).

One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.

The corporate e-commerce website (yep, we sold engine oil online at a premium) was a political minefield, so I had very limited sway. The blog was not.

A group of three contributors would meet weekly and throw spur-of-the-moment posts together. It had a sporadic publishing schedule.

The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish.

The blog at the time had averaged under 5,000 sessions a month. Within a year, we doubled it.

Within two years, we scaled it up seven times. By the time I left, we had surpassed 100,000 sessions within a month threshold.”

Read more here

Image from Daisy Quaker from Moz

In terms of how she actually used on-page optimisation to grow that blog to over 100,000 sessions a month here are the specifics.

Not all posts shall be optimized equally — that’s ok

“Despite our best efforts, the blog was a volunteer project slated among a slew of tasks we all had. Thus, not all posts were created equal. Some posts pulled more than their fair share of traffic.

We focused on on-page optimization for those each summer with the help of our interns. On a given blog post, we might have:

– Tweaked the blog post title

– Added a table of contents (with anchor links and bonus points for voice search phrases)

– Changed the URL (with a redirect, of course)

– Implemented alt tags

– Added crawl/human/voice search-friendly sub-heads

– Added videos (where relevant)

– Lengthened the post with relevant additional content

By implementing these tactics, several of our posts were able to gain Position 0 or 1 and garnered pretty significant spikes in traffic.

An example of a post that benefitted from some extra love was our engine flush blog post.

It became our hallmark for how we could optimize good writing on a relevant topic into a high-ranking and ultra-SERP-friendly post.”

Read more about their synthetic oil blog here.

Here is a screenshot of what Daisy Quaker did to make the boring topic of synthetic oil more appealing.

Image from Daisy Quaker from Moz
Promotion Ninja on laptop

Need Blog Readers.. But

  • Website Traffic is Hard
  • It Takes Too Long
  • You Don't Have Budget
  • You Work Full-time
  • You Don't Have Time
  • It's Too Expensive
  • SEO is too Technical

How You Can Do On-Page Optimisation Like Daisy [Step by Step]

Here are is the list of things that Daisy did that helped her and her team grow their blog traffic to 100,000 page views which represent an increase of 650% in 3 years.

Tweaked the blog post title

If you are like me and you’re not a copywriter you’ll soon discover that your ability to create amazing post titles or headlines needs a bit of work.

A few weeks ago I wrote a comprehensive blog post outlining 6 amazing tools to help you to skyrocket your ability to write awesome headlines.

In case you missed it then you have to see how to get a big list of catchy titles here.

Added a Table of Contents

In simple language, this is very similar to adding an index or table of contents to your thesis in college.

If you are using WordPress as your blogging platform you will be glad to hear that there are several plugins available to make this process easy.

You simply choose one from the list and install it.

With over 10,000 active installations and support for the latest version of WordPress, LuckyWP Table of Contents seem to be a good one to choose for your needs.

Changed the URL (with redirects)

In this step, you will need to exercise a little bit of caution because if you don’t do it properly your readers can end up on 404 pages.

I currently use a redirect plugin because like a typical female I changed my mind about having Woocommerce on my blog.

When your blog has over 100 pages and/or posts you will discover that it is very difficult to remember all the content you created.

The plugin I use is called Redirection. After you install it you go to the settings page of the plugin and click on ‘404s’.

There you will see all the errors that your readers have encountered. All you need to do is add the page where users need to go instead.

On-Page SEO - Blog

Are you ready to commit to improving the overall traffic results of your blog with Pinterest and SEO? Grab this free trial course here.

Implemented Alt Tags

Did you know that 97% of page one results have at least one image on the page?

The most simple way to explain this step is that Daisy and her team added some special coding around the blog content so that Google’s robots can index it properly.

Alt tags can include adding an alternative text tag to images so that they can be interpreted properly.

This screenshot shows a simple example of an alt tag which is used to describe an image in case of a slow internet connection where the image did not load.

alt tags example

It also works really well for those who have a sight impairment. So each image you place on your blog should have a file name, a title and some alt text.

Added Search-Friendly Subheads

In a previous post, I mentioned the use of H2, H3 and H4 tags. These are the technical names for subheadings.

As well as sub subheadings. So, H1 would be used for the title of your blog post.

H2 will be the first level of subheading while H3 will be used as a subheading under H2.

Daisy and her team ensured that the subheadings used were also human-friendly. In other words, it needed to make sense.

Added Videos

If I find a way to use videos on every post that would not slow down my website I would do it every single week.

Recently, I discovered that by just adding a link to a YouTube video on my posts reduced my page speed by 20%.

I am sure that there is a way to hack this set back (video must play in the post) and as soon as I find it I’ll come back here to update this post.

Lengthen the Post with Additional Content

I know that I have written extensively on the importance of having blog posts that is long enough to answer all your reader’s questions.

With the exception of recipe posts, the goal of every blogger is to have posts ranging between 1500 and 2000 words.

Daisy and her team have shown in their study that by creating longer posts they were able to get their blog to 100,000 page views a month.

Technical Optimisation - Blog

The Best Plugins for On-Page Optimisation

Did you know that updating old posts with new content and images can increase your blog traffic by 111%?

Rather than have you spend a lot of time manually doing on-page SEO here are a few tools to help you get it done faster.

A large part of doing on-page optimisation is focusing on your overall SEO. This can be easily accomplished using the Yoast SEO plugin.

For a detailed tutorial about how to use the SEO plugin go here. If you are new to SEO then grab this SEO for beginners resource.

Having a site that loads quickly on mobile devices is a requirement that Google implemented back in mid-2018.

Ensuring that your images are optimised as much as possible can be done prior to uploading them to your site.

You can also use a plugin (for WordPress.org users) to further reduce the size of your images. My go-to plugin for image optimisation is Shortpixel and you can learn more here.

Ready to take your SEO understanding to another level? Check out this free video course here.

Technical Optimisation

Before doing any on-page optimisation at all you may need to spend some time doing a technical optimisation of your blog.

At this point, your eyes probably glazed over and you suddenly feel very tired, sleepy and uninterested.

I will explain this in great detail in a separate post but essentially it means ensuring these 6 steps outlined here.

  1. Enabling 301 redirects (if you changed URLs for an existing page)
  2. Reducing site errors (as indicated in Google Search Console)
  3. Ensuring that there is no duplicate content
  4. Submitting an XML sitemap to Google (Google analytics plugin can help here)
  5. Indexing any pages that got de-indexed and any new pages waiting to get indexed.
  6. SSL Certificate (Adding a level of security to each page)

A typical example is recently Google de-indexed 12 of my pages because they contained a YouTube video that did not have all the required tags.

I know this sounds crazy but Google owns YouTube so there is nothing we, as bloggers, can do but to fix the issue.

Check out the screenshot below with the errors. As none of the videos are mine I simply swapped all video embeds to images with a link out to each individual video.

Video crawl errors Google Search Console

Conclusion

Many bloggers believe that their topics are not interesting enough to attract readers to their website.

In Daisy’s example, you can see that it took a good amount of creativity, perseverance and thinking outside the box to get the needed results.

I love the fact that growing and maintaining a blog was not in anyone’s job description so doing this was a totally voluntary effort for those involved.

To get a detailed guide on how you can conduct a thorough on-page optimisation project for your blog post grab this ultimate SEO checklist here.

While doing on-page SEO is not the only thing that is required to increase website traffic it is foundational to getting your content to show up in Google.

Can On-page SEO Grow Blog Traffic

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are looking for non-technical or creative ways to increase readers to your blog then you need to check out how to grow blog traffic here.

Get your hands on the top tools, tricks and hacks that pro bloggers are using for success. Grab these 15 blogging secrets.

Learn about a blogger who used a bit of common sense together with the weather to increase her traffic like crazy to attain blogging success.

The goal of Success Unscrambled is to help female entrepreneurs as well as potential entrepreneurs is to start and scale their online business.

]]>
Are you confused by on-page optimisation? Ever wondered if it has any effect on organic traffic growth? If you have been blogging for a while you know that it is super important to spend a lot of time marketing your blog post. Are you confused by on-page optimisation? Ever wondered if it has any effect on organic traffic growth?



If you have been blogging for a while you know that it is super important to spend a lot of time marketing your blog post.



You see blog traffic is something that 'grows' over time by using consistent and frequent effort.



Many bloggers continue to struggle with the reality that building visibility to their blog takes a lot of time and perseverance.



However, what many fail to realise is that there are certain things that you can leverage. These will help you get better results on your time investment.



One of these things is on-page optimisation which sounds more technical than it is in reality.



In this post, we will take a look at a company that did just that covering a very boring topic called synthetic oil.



Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.







What is On-Page Optimisation?



On-page optimisation is also known as on-page SEO.



It is the process where you as a blogger tweak the content in your blog post. It is done in such a way to help the search engines index your content really well.



The tweaking process involves three important components of your blog post or page. These are:



* Text* Visual* User-friendliness



So, as a blogger, you will include a number of technical and user-friendly elements in your content. It will help both the search engines as well as your readers.



An example of these elements include things like internal links, meta descriptions, meta tags. As well as alt tags for your images.



The reason you are doing this is that search engines use spiders or robots to crawl and index your content.



These robots are unable to understand the content like humans. So, you just need to place special codes around your content to help them understand and index accordingly.


























Need Blog Readers.. But







Website Traffic is Hard




It Takes Too Long




You Don't Have Budget




You Work Full-time




You Don't Have Time




It's Too Expensive




SEO is too Technical












Name

Email





Learn more


]]>
Alvern Bullard clean 39:24
A 6-Figure Debt Trap or a $5,000 Blogging Course? You Choose! https://www.successunscrambled.com/blogging-course/ Mon, 18 Nov 2019 01:40:00 +0000 https://www.successunscrambled.com/?p=13664 https://www.successunscrambled.com/blogging-course/#comments https://www.successunscrambled.com/blogging-course/feed/ 40 Have you ever spent any money on a blogging course? Do you plan to invest in an entrepreneur course anytime soon? As someone who spent close to 6 figures on formal and informal education to get two degrees and several certificates, I wanted to look back. At some point in life, it is important to look back on those investments and do a reality check. Was it worth the time and effort going to college? At the time of doing my first degree, there was not much else available. If you are reading this and you are in your 20s then I know how confusing it can be for you. Especially with pressure from your parents. As an adult, you will probably find it easier to go travel the world to gain a better understanding of what you want to do. There is this thing called peer pressure that is virtually impossible to ignore. All your friends are going to college so maybe you should go as well. You just graduated high school so you have no skills (or so you believe). In this post, you will get a simple view of the options available to you. So that you may be inspired to take the next step or to wait. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself, have experienced success or the provider is proven to be trustworthy. Is an 1837 Education System Still Useful Today? In case you were not aware of it the modern version of the education system was set up by Horace Mann in 1837. At the time the world was going through the industrial era where factories required workers to fit into systems. In fact, they needed a cookie-cutter system that mass-produced workers who had similar skill sets. After 182 years it is clear to see that there is a different kind of need. A need where people with a diverse set of skills is preferred. It is scary to think that they now have a cookie-cutter system to mass-produce robots to take those industrial jobs. So, what will become of humans? Is there a new way to be educated? Self-Directed Learning vs a $250,000 Education Recently, I was reading a post from Seth Godin and he is so right when he talks about the fact that self-directed learning is a viable option. Here is a brief synopsis of what he shared on his blog. "Four years at MIT cost about $250,000 all in. Or, you could engage in more than 2,000 of their courses on their site, for free.What’s the difference?When you do education, you pay tuition, plus you pay with a focus on compliance. Traditional education requires that students trade in freedom of choice, coerced by tests and exams. And what do you get? You get an ‘A’ and you get a certificate.The power of that certificate is extraordinary. Students (and their families) will go a lifetime in debt to get that paper. They’ll make choices about time and focus and geography for that paper, ignoring what’s ostensibly possible in exchange for the certainty of acquiring it.Learning, on the other hand, is self-directed. It isn’t about changing our grade, it’s about changing the way we see the world. It is voluntary. Learning is always available, and it compounds, because once we’ve acquired it, we can use it again and again." Read more on Seth's blog here $5,000 Blogging Course Are you interested in becoming an entrepreneur? Does the thought of business failure scare you to death? So many people have been programmed to think that going into business is scary but going into debt for education is okay. Is it me or is there something wrong with this picture? Let me tell you what I think is scary. Going into business without a mentor or any kind of guidance gives me a serious fright. The good news is that there are so many avenues available when it comes to informal education or as Seth put it, self-directed learning. Yes, Have you ever spent any money on a blogging course? Do you plan to invest in an entrepreneur course anytime soon?

As someone who spent close to 6 figures on formal and informal education to get two degrees and several certificates, I wanted to look back.

At some point in life, it is important to look back on those investments and do a reality check.

Was it worth the time and effort going to college? At the time of doing my first degree, there was not much else available.

If you are reading this and you are in your 20s then I know how confusing it can be for you. Especially with pressure from your parents.

As an adult, you will probably find it easier to go travel the world to gain a better understanding of what you want to do.

There is this thing called peer pressure that is virtually impossible to ignore.

All your friends are going to college so maybe you should go as well. You just graduated high school so you have no skills (or so you believe).

In this post, you will get a simple view of the options available to you. So that you may be inspired to take the next step or to wait.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself, have experienced success or the provider is proven to be trustworthy.

Blogging Classes - Blog

Is an 1837 Education System Still Useful Today?

In case you were not aware of it the modern version of the education system was set up by Horace Mann in 1837.

At the time the world was going through the industrial era where factories required workers to fit into systems.

In fact, they needed a cookie-cutter system that mass-produced workers who had similar skill sets.

After 182 years it is clear to see that there is a different kind of need. A need where people with a diverse set of skills is preferred.

It is scary to think that they now have a cookie-cutter system to mass-produce robots to take those industrial jobs.

So, what will become of humans? Is there a new way to be educated?

Self-Directed Learning vs a $250,000 Education

Recently, I was reading a post from Seth Godin and he is so right when he talks about the fact that self-directed learning is a viable option.

Here is a brief synopsis of what he shared on his blog.

“Four years at MIT cost about $250,000 all in. Or, you could engage in more than 2,000 of their courses on their site, for free.

What’s the difference?

When you do education, you pay tuition, plus you pay with a focus on compliance. Traditional education requires that students trade in freedom of choice, coerced by tests and exams. And what do you get? You get an ‘A’ and you get a certificate.

The power of that certificate is extraordinary. Students (and their families) will go a lifetime in debt to get that paper.

They’ll make choices about time and focus and geography for that paper, ignoring what’s ostensibly possible in exchange for the certainty of acquiring it.

Learning, on the other hand, is self-directed. It isn’t about changing our grade, it’s about changing the way we see the world. It is voluntary. Learning is always available, and it compounds, because once we’ve acquired it, we can use it again and again.”

Read more on Seth’s blog here

Blogging Course - Blog

$5,000 Blogging Course

Are you interested in becoming an entrepreneur? Does the thought of business failure scare you to death?

So many people have been programmed to think that going into business is scary but going into debt for education is okay.

Is it me or is there something wrong with this picture?

Let me tell you what I think is scary. Going into business without a mentor or any kind of guidance gives me a serious fright.

The good news is that there are so many avenues available when it comes to informal education or as Seth put it, self-directed learning.

Yes, there are many coaches out there who will charge you the earth to join their coaching program.

However, there are many others who charge between $1,000 and $5,000 for 12 months of coaching where they guarantee success.

You can still find a few blogging courses between $147 and $999.00 for a shorter period than 12 months without guarantees.

How many universities guarantee you a job after 4 years? Even after spending 6 figures on a piece of paper?

None. That’s right none of them can promise that you’ll succeed they can only show you how many of their graduates were able to find jobs.

Your Choice

It is not my plan to write a 10,000-word blog post as to why you should consider self-directed learning.

In fact, looking at alternative options or informal education systems should also be included on your list.

There should not be any negative stigma if someone decides that they will not take the college route to success.

Going into a debt of $250,000 for formal education should not be encouraged as something normal anymore.

With so many options to choose from in this era, I personally wish I can start over again.

Yes, there is a big chance that people in their 20s are going to suffer a lot from analysis paralysis because now more than ever there are too many options available.

Best Blogging Courses - Blog

What Makes a Good Blogging Course?

If you are new to blogging you’re probably wondering what are the components of a good blogging course.

The first thing to consider is the kind of results you want to achieve from any blogging course.

Let’s say a blogging course shows you how to make $1,000 a month and a different one helps you make 6-figures a year.

Does it mean that the first course was not as good as the 2nd one?

In my experience, any blogging course that helps the students with a transformation is a good one.

It really depends on the kind of transformation a student is hoping to achieve.

Two other important elements of a good blogging course are the group support as well as access to a mentor.

Key Components of a Blogging Course

In order to help you pick the perfect course for your needs let’s spend some time looking at the key components in a typical blogging course.

For anyone to experience success at blogging here are a few things that should be included.

  1. Blog creation
  2. Marketing a Blog
  3. Monetizing a Blog
  4. Email marketing
  5. Professional blog elements

You are probably thinking that the list of key components is so short and that there may be a few missing items.

As simplistic as it may seem each item on the list can be taught as an individual course on its own.

There is a lot of depth in each item so don’t be fooled by its simplicity. Let’s look at each component is some detail.

Blog Creation

As the name implies this element is all about creating a blog which includes finding a niche, choosing a blog name, choosing a platform, branding and theme.

Also, the process of writing your first 20-50 posts is included in this module.

Marketing Your Blog

You will realise after creating your blog that you need to let the world know that your blog exists in order to get readers to your blog.

Many of the courses would include elements of social media marketing, Pinterest marketing as well as search engine optimisation (SEO).

Monetizing a Blog

There are so many ways to generate an income as a blogger that I believe that the options are endless.

When it comes to monetizing a blog you can decide to use these 5 popular options.

  • Affiliate marketing
  • Ads networks
  • Course creation
  • Sponsored posts
  • Services/Consulting

These are not the only ways available but they are the top 5 ways used by most bloggers.

Email Marketing

One of the most important assets of any business is their fans, tribe or email list. Having an email list makes it easy to maintain an audience.

There are so many aspects to starting and growing an email list that it is crazy to think that it is a simple process.

If you find a course that teaches you about copywriting as well then grab that one as it is a big secret to generating consistent income from email marketing.

Professional Blog Elements

Just when you thought that you know everything that is needed to be a great blogger there is one more step.

Some blogging courses include professional items like branding, landing pages, funnels, etc. inside other modules.

Other courses keep these items as a standalone section.

Now that you know what to expect in a good blogging course let’s look at a few real-life examples.

Online Blogging Courses - Blog

The Major Disadvantages of Free Blogging Courses

As a child growing up my mother always said that “there is no such thing as a free lunch”. After many years I discovered that she was right.

Let me ask you a question, would a blogging or entrepreneurship course giving you a guarantee of a $1,000 a month or $100,000 a year income be offered for free?

Have you ever come across a premium quality course with group support and progress at no charge?

Think about it the mentor or coach who is taking you through this program will need to be paid for his or her time.

Anytime I find a course that is being offered for free I immediately have a list of questions like, why is it free?

You can certainly go to Google and YouTube and find lots of free nuggets showing you how to do bits and pieces.

However, the major disadvantages of free courses are as follows:

  1. It takes a lot longer to get the results you desire
  2. There is no support group in for form of a mastermind
  3. One to one coaching is not available to help you reach your goals
  4. There isn’t a structured path giving you everything you need for success

In life, you will need to invest time or money to get the desired results. A paid blogging course will help you to significantly reduce the learning curve.

The Best Blogging Courses

Since you already know where to find all the information relating to formal education like colleges and business institutes.

I wanted to spend some time making you aware of the many other options available when it comes to informal education.

Be Your Own Blog Boss

Chelsea Clarke is the founder of HerPaperRoute and she has several amazing courses available for anyone who would like to experience success online.

In May 2018, she reported a 5-figure income from her blog. The majority of her income came from affiliate marketing, hosting, services and courses.

She has a blogging course called Be Your Own Blog Boss and you can learn more about it here.

Become a Freelancer

If blogging is not your thing and you have a preference to become a freelancer then I might just have the solution for you.

Micala Quinn is a stay at home mom who was determined to quit her full-time teaching job and stay at home with her little ones.

After becoming successful she created a course so that she can teach others to do the same thing. You can find out more about her course here.

Pin Practical Masterclass

If you already have a blog but for some strange reason, you seem to struggle to get readers to your blog then hold tight as I might just have an option for you.

Monica Froese is the founder of Redefining Mom. She has several years experience in marketing including a master’s degree.

One of the fastest ways to drive traffic to your blog is by using Pinterest marketing. Monica’s course in this area is called Pin Practical Masterclass.

You can learn more about her course using this link.

5000 Dollar Blogging Course

Conclusion

I always tell my children that they are lucky to be growing up at a time when you can be almost anything you want to be.

In fact, I believe that having too many options can be just as confusing as having too little.

Taking advantage of this new gig economy where it is dead easy to become a freelancer requires a major mindset shift.

Even now, I constantly meet people in their 30s, 40s and 50s who believe that the only way to become successful in life is by working a 9 to 5 job.

My preference is to be a consultant working my own hours and living the life that is more family-friendly and not being heavily dependent on someone else’s dreams.

What about you? Do you believe in financial independence, working from anywhere and fulfilling your purpose?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Are you already a blogger but you find yourself constantly playing catch up when it comes to creating content? You’ll find this write blog posts faster resource useful.

If you are just at the start of your entrepreneur journey where you are wondering what is possible for you in the future then take a look at these 7 books that every female entrepreneur should read.

Want to take advantage of some free information on becoming a digital nomad? You’ll soon be travelling all over the world after reading this resource.

If you are a startup or small business and you need to hire a virtual assistant to complete tasks such as social media marketing, blogging, keyword research or Pinterest account management then take a look at these packages.

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Have you ever spent any money on a blogging course? Do you plan to invest in an entrepreneur course anytime soon? As someone who spent close to 6 figures on formal and informal education to get two degrees and several certificates, Have you ever spent any money on a blogging course? Do you plan to invest in an entrepreneur course anytime soon?



As someone who spent close to 6 figures on formal and informal education to get two degrees and several certificates, I wanted to look back.



At some point in life, it is important to look back on those investments and do a reality check.



Was it worth the time and effort going to college? At the time of doing my first degree, there was not much else available.



If you are reading this and you are in your 20s then I know how confusing it can be for you. Especially with pressure from your parents.



As an adult, you will probably find it easier to go travel the world to gain a better understanding of what you want to do.



There is this thing called peer pressure that is virtually impossible to ignore.



All your friends are going to college so maybe you should go as well. You just graduated high school so you have no skills (or so you believe).



In this post, you will get a simple view of the options available to you. So that you may be inspired to take the next step or to wait.



Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself, have experienced success or the provider is proven to be trustworthy.







Is an 1837 Education System Still Useful Today?



In case you were not aware of it the modern version of the education system was set up by Horace Mann in 1837.



At the time the world was going through the industrial era where factories required workers to fit into systems.



In fact, they needed a cookie-cutter system that mass-produced workers who had similar skill sets.



After 182 years it is clear to see that there is a different kind of need. A need where people with a diverse set of skills is preferred.



It is scary to think that they now have a cookie-cutter system to mass-produce robots to take those industrial jobs.



So, what will become of humans? Is there a new way to be educated?



Self-Directed Learning vs a $250,000 Education



Recently, I was reading a post from Seth Godin and he is so right when he talks about the fact that self-directed learning is a viable option.



Here is a brief synopsis of what he shared on his blog.



"Four years at MIT cost about $250,000 all in. Or, you could engage in more than 2,000 of their courses on their site, for free.What’s the difference?When you do education, you pay tuition, plus you pay with a focus on compliance. Traditional education requires that students trade in freedom of choice, coerced by tests and exams. And what do you get? You get an ‘A’ and you get a certificate.The power of that certificate is extraordinary. Students (and their families) will go a lifetime in debt to get that paper. They’ll make choices about time and focus and geography for that paper, ignoring what’s ostensibly possible in exchange for the certainty of acquiring it.Learning, on the other hand, is self-directed. It isn’t about changing our grade, it’s about changing the way we see the world. It is voluntary. Learning is always available,]]>
Alvern Bullard clean 22:43