You’ve spent an entire year agonising about starting a blog, finding the blog name, choosing the right website host, picking the blogging platform and branding, now you need to learn about monetising a blog!
When does the learning ever end? Isn’t there a simpler path to this online success and digital nomading? Why can’t someone design a simpler way to get this done?
The truth is if it was going to be so easy then everyone will be doing it. In fact, it would be just as easy as getting a job at McDonald’s.
However, every blog is different from the other making their content unique. Each blog serves a different audience and has a writing style to suit its readers.
For this reason, monetising a blog will cater to the needs and appetite of the community it serves. There isn’t a one size fits all when it comes to generating an income from blogging.
You will need to test a few ways and settle down on the approach that is best suited to the niche, audience and objectives of the blog.
Monetising A Blog
Before we dive into ‘the how’ let’s spend some time exploring what is the definition of monetising a blog. It will be presumptuous of me to assume that you understand what I mean.
In this wild, wild west that we call the Internet or online world there are several ways that entrepreneurs and businesses alike generate revenue.
An online store like Amazon generates its income from selling products and services to consumers and businesses. While Google and Facebook earn revenues from selling ads.
Other smaller retailers or boutiques sell clothes and gifts. Some even sell subscription boxes or subscriptions to membership sites.
The options appear to be endless for anyone in business. Bloggers can also earn a revenue on their site if they decide to treat their blog like a business.
Monetising a blog will involve using the content of the blog to generate an income for the blog owner. The reasons a blogger will want to do that can be numerous.
Let’s spend some time looking at why anyone will want to look at monetising a blog.
Why Monetising A Blog Is Important
If you have read my previous post about starting a blog you will know that I encourage my readers to think long and hard about blogging because it is a long-term game.
When I say long-term I mean 3-5 years or even 10 years. When you think about it creating content on a blog for that length of time does require a good bit of motivation.
Depending on the stage of blogging the motivation will be different at each stage of the game. The first 6 months is often a very exciting time for a blogger.
After a year the honeymoon period will wear off so there will be a need for something else to keep up the momentum. Of course, there will be a handful of people who can do two years without any return on investment.
The cost of blogging can start off at a really low cost so a very low barrier to entry. However, the motivation needed to continue blogging every week or month will take a mental toll.
At some point during the course of your blogging journey getting paid to create content will cross your mind. For some, this will happen at the start while others will be later on.
Some bloggers will happily write content every week or month to keep their readers happy or entertained. One of the key benefits of blogging is to build a community.
Having a following of like-minded people who can relate to your topic or cause is awe-inspiring and noble. However, is it sufficient to motivate a blogger for the long-term?
Bear in mind that the more readers or visitors to your site means an increase in overhead cost. Week after week of creating content that includes images and video can slow down your blog.
You will eventually move to a faster hosting plan that can handle all these readers. You will also need to maintain a great user experience to keep the readers coming back for more.
In the initial stages when no one knows about your blog you spend a lot of time getting the word out. After a while to stay competitive you may need to invest in courses or hire a VA.
All these costs will add up over time and soon your blogging bill can reach in the 100’s of dollars every month. Your blog may be your baby but someone needs to pay the bills.
It is therefore important to have a ‘monetising a blog’ plan so that your blog can generate some income to meet those blog expenses.
Authority In The Niche
After about two years of blogging it is safe to say that you would have built some authority in your niche. The journey to building niche authority is not an easy one.
It will be a big disappointment if you need to wrap things up as a blogger due to a lack of funding. Of course, these things can and do happen due to personal circumstances.
However, avoiding the abrupt end to a blogging career is a good reason why monetising a blog is a wonderful idea. It is a great form of passive income where the blog becomes self-funded.
When a blog has authority in the niche it is also the go-to place for factual information. It is also a great place to learn from another person’s experience.
The blog post combined with the list of associated comments also brings a deep sense of community in any niche. Can you imagine what the world would be like with only a bunch of corporate sites?
The world would be fairly boring without bloggers. We need bloggers to keep things real and to learn from one another.
Digital Nomad Lifestyle
It is such an awesome feeling when you don’t have to work a 9 to 5 job. No need to request time off from anyone because you decide your own hours.
As a digital nomad, you can decide to travel the world while blogging. You can work from virtually anywhere you want as long as you have access to the Internet.
You may be thinking that it all sounds good but that is not possible for you. If you believe that you are not good enough to be a digital nomad then hold that thought.
Your dream can become a reality with a bit of planning and strategy. It is true that monetising a blog does not happen overnight but the fact is that it can be done.
Monetising A Blog Options
When it comes to generating an income from your blog there are several ways to achieve this goal. There are so many options available including:
- Banner Ads
- Affiliate Marketing
- Product Sales
- Sponsored Content
These 5 options can be considered direct methods of generating an income from your blog. The area of services and consulting can be further broken down as follows:
- Becoming a VA
- Guest Blogging
- General Freelancing
The services/consulting method means that you are still using the blog as a platform to advertise your services to potential clients.
If you never heard of affiliate marketing before that is okay. It basically means that you advertise other people’s product or service on your website and when someone makes a purchase you get paid a commission.
There are a great number of affiliate programs available from the normal to the obscure. I mentioned Amazon previously and they have an affiliate program where you can earn a commission.
As you are aware Amazon sells all kinds of products and services and I would be surprised if you cannot find something that you can promote.
The secret to generating a full-time income from affiliate marketing is to focus on high paying affiliate programs as much as possible.
Because it takes the same amount of time and energy to promote a high paying affiliate program as it does to promote one that pays you 10 cent for each sale.
Also, if you can find a handful recurring commission affiliate programs it will make your ability to generate a monthly income easier as part of it becomes passive.
Running banner ads is another great way to generate an income from blogging. Once you have a significant amount of visitors to your site resulting in pageviews then it will be worthwhile.
When I say a significant amount of traffic I am talking about a minimum of 10,000 page views a month. The popular ad networks to join include Adsense, AdThrive, MediaVine and a few others.
The only downside to this is that you generally do not get to pick and choose which ads are shown and which ones should be excluded.
Another point to note is that there is a traffic ceiling whereby bloggers don’t make much more money from ad networks and that ceiling is 500,000 monthly visitors.
As the name suggests bloggers can generate an income by selling their products to their website visitors. These products can range from physical products like planners and calendars to online courses and everything in-between.
While these may not seem like they fall into the ‘make money blogging’ category we need to remember the purpose of a blog. The blog is there to educate and help solve problems for the visitor.
Technically selling an online course that helps solve a problem can fall into the category of ‘make money blogging. The same thinking process applies to physical products.
A blogger builds their authority in that niche as well as build a brand and a community. That community would like to feel like they belong to something bigger so the blogger can sell T-shirts, pens and mugs.
Sponsored content is a valid way to generate an income from your blog. It essentially means that a blogger is paid to write posts as opposed to blogging for free.
The sponsored posts tend to be a review of a product or service that a brand is willing to pay for in return for getting eyeballs on the review.
There are several terms and conditions around sponsored content so it is important to check the fine details. Breaking the rules can mean bad news for the ranking of that post.
While you may not be able to make a full-time income from sponsored content over the long term it is a great way to generate an income to pay the blogging bills.
Disclaimer: please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link. I only recommend products that I have tried myself and have experienced success.
A great way for beginners to mid-range bloggers to generate an income online is by offering their services or running a consulting business.
These services can be as follows:
- Web Design
- Blog Audit
- Social Media Marketing/Strategy
- Virtual Assitant
- SEO Expert
This list is not exhaustive but it can give you an idea as to what is possible in terms of generating a revenue online. It is very helpful while on that journey to earn a full-time income from blogging.
As a blogger, you will have experience setting up a blog and generating organic traffic. This means that you now have experience doing those two things so you can offer the same service to others for a fee.
Monetising A Blog Income Ranges
In an extensive study carried out by B. Gaille called the blog income report we learn that when it comes to monetising a blog there are three general categories of bloggers. These are:
- Lower Income – $2K to 7.5K
- Middle Income – $7.5k to $25k
- Upper Income – $25+ and above
Those in the lower income bracket generate their income from ads, affiliate marketing, sponsored posts, services and online courses.
Here is a graph showing the general distribution of that income.
Those in the middle-income bracket have a different distribution when it comes to these 5 categories and you can see more in the screenshot below:
Finally, those in the upper-income category has a very different income distribution across these five categories with consulting and services coming in at 0%. Check out the graphic below:
As you can see bloggers in the $25,000 plus income bracket make 80% of their income via online courses with only 12% coming from affiliate marketing and 3% from ads.
It is safe to say that it is possible for you to monetise your blog using the 5 popular categories mentioned. The obvious question is which one can you get started with right away.
If you are still on the fence about starting a blog feel free to take my 10-day start a blog challenge to help you on your journey to becoming a professional blogger.
However, if you have already started blogging but you are stuck when it comes to generating traffic to your blog then check out this brilliant course to start driving visitors to your blog this week.
You may be a stay at home Mom and you want to get started in becoming a freelancer before you become a blogger and that is fine. You will love this course here for Mothers who want to become freelancers.
Maybe you are already an entrepreneur and you need to outsource this whole blogging thing to someone so you are looking for a virtual assistant retainer package so that person can take it off your plate. You can hire me here.
Do you still have questions? Feel free to post your comments below or contact me here.
- 1 active brain
- 1 passionate soul
- 5-10 untapped niche markets
- 1 WordPress Blog
- 1 Domain Name
- 1 Great WordPress Host
- A Pinterest Marketing Strategy
- 1 Blog Coach
- A number of coaching sessions
- Membership in several affiliate program
- 1 Clever product idea like an ebook
- A captive audience
- An Email marketing plan
- An eagerness to grow a list
- Traffic from Pinterest + SEO
- Email marketing provider
- A blog
- A WordPress Host
- Subscription to TailwindApp
- A Pinterest Business Account
- A good keyword research tool
- Purchase the Finding Untapped Niche Markets e-book and follow the instruction to find hot untapped niche markets
- Do some keyword research using a good Keyword research tool like Keysearch and come up with a list of 100 possible blog post ideas.
- Find the perfect domain name based on the instructions from the ebook and purchase the domain name.
- Write your first 10 blog posts with each being 1500 to 2000 words in length ensuring that you follow the instructions on how to write high converting posts from the ebook.
- Purchase hosting from this great web host here.
- Start a blog based on this course here.
- Once your blog is live schedule your posts based on your preferred editorial calendar which is either weekly or monthly
- Ensure that your posts is totally SEO optimised. You can check out this popular SEO tutorial here.
- Create social media images using a tool like Canva
- If you have not done this already set up your Pinterest Business account and follow this great Pinterest course here.
- After hitting publish you can use a tool like buffer for social media marketing to Facebook, Twitter and LinkedIn
- Remember to market your content on Pinterest and use TailwindApp lavishly.
- After 6-8 weeks check your rankings using a free version of SEMRush then take advantage of the tutorial in the Finding Untapped Niche Markets ebook to get your posts ranked on page 1
- Incorporate the 5 income types as much as possible
- Own Course or Product
- Sponsored Posts
Subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.
Want to take advantage of some free traffic to your blog from Pinterest? Check out my Pinterest SEO tips here.
If you are a startup or small business and you need to hire a virtual assistant to complete tasks such as social media marketing, blogging, keyword research or Pinterest account management then take a look at these packages.
Do you want to pick my brain for 15 minutes? Book some time on my calendar here where I can give you 15 minutes of coaching for free in blogging, digital marketing, podcasting, Pinterest account management.