How to Set Up an Airtable Content Calendar in 7 Easy Steps

The Easiest Way to Set Up an Airtable Content Calendar for Social Media

Are you thinking of using an Airtable Content Calendar to help you plan your social media content?

If yes, then this is the Airtable tutorial that you need.

A few years ago I came across Airtable and I remember thinking that it looks so flexible.

I even felt a little bit apprehensive because I thought that it will take me a long time to learn how to use it.

Looking back I can see why many entrepreneurs and side hustlers may think twice about using Airtable for social media.

While it does look like a regular spreadsheet, Airtable has so much more flexibility and charm built in.

Imagine having a tool that feels pretty much like play doh when you want to customise it.

In this post, you will learn how to use Airtable as a content calendar for social media.

You will also learn how to make it your own by mastering as many features as possible so that it is customised to your needs.

woman working on her cozy bed

Airtable Background

If you are brand new to Airtable you can think of it as a collaboration tool that has a combination of spreadsheet and database features.

Airtable was founded back in 2012 by three people; Howie Liu, Andrew Ofstad, and Emmett Nicholas.

Since then they have managed to go through several funding rounds raising a total of $347.6 million between 2015 and 2020.

Headquartered in San Francisco, California, USA, Airtable is used by over 200,000 companies globally.

With the help of Zapier, you can integrate Airtable with over 450 other applications including Instagram.

According to co-founder Howie Liu, they are not trying to make a replacement for Google Sheets or Excel.

They are building the next Apple or Microsoft which he says is the next billion dollar opportunity.

You can take a look at Howie’s video here.

Airtable Components

While reading up about the background of Airtable, I noticed that Howie mentioned that it has Lego-like features.

To help you appreciate this even more let me introduce you to the building blocks of Airtable.

In total, Airtable is made up of 6 components. These include;

  1. Workspaces
  2. Bases
  3. Tables
  4. Fields
  6. Records

1. Workspaces

You can think of a workspace as a home for one of your departments or if you have clients, it is a place to store the bases related to a specific client.

Airtable workspaces

2. Bases

Each workspace can have an unlimited number of bases. The only restriction on the free plan is the total number of records per base which is 1200.

You can think of each base as a group of related tables nested together.

Airtable bases

As you can see in the screenshot above all the bases related to marketing are stored in the marketing workspace.

3. Tables

This is where the terminology becomes a little more familiar to you because tables are basically a spreadsheet on steroids.

You can have as many tables as you want in that base.

Airtable tables

As you can see in the screenshot above this Airtable base has 5 tables. What I really like is that you can cross-link records in Airtable.

Here’s a screenshot where there is a link to another table in this column.

Airtable record linking

4. Fields

Everything that you place in Airtable goes into a field which is also known as a cell in Excel and Google Sheets.

What is super unique about Airtable is that it actually allows for over 25 different types of fields.

These include:

  • Single line text
  • Long text
  • Attachment
  • Checkbox
  • Multiple select
  • Single select
  • Collaborator
  • Date
  • Phone number
  • Email
  • URL
  • Number
  • Currency
  • Per cent
  • Duration
  • Rating
  • Formula
  • Rollup
  • Count
  • Lookup
  • Created time
  • Last modified by
  • Autonumber
  • Barcode
  • Button


Another cool feature that comes as standard in Airtable is something called views.

Think of it as various ways of viewing and processing data.

There are 5 views in total including grid, calendar, kanban, gallery and form.

Airtable views

6. Records

Last but not least there are records which are essentially rows of data.

The neat thing about Airtable is that you can do so many things with records including linking to it directly.

In the screenshot below you can see all the options related to a specific record.

Airtable record options

Now that you have a great idea of the essential components that make up the features inside Airtable, let’s make a content calendar.

Airtable Content Calendar

In a similar way to other spreadsheet applications, the main components inside a table are the columns and rows.

Spend some time considering what you need to have in your content calendar to make it useful for your business.

For example, if you are making a social media content calendar you will need a few essential items. Including:

  1. Social media platforms
  2. Publish date
  3. Caption or text
  4. Images
  5. Hashtags
  6. Task owner
  7. Year
  8. Month
  9. Theme or topic
  10. Offer or CTA
  11. Link to live post
  12. Campaign
  13. Posted

Of course, your social media calendar can be a lot simpler but remember that with Airtable you have the ability to filter your views.

So, the more details you include the better it will be for you when you need to run a search for something specific.

Step 1 – List your columns

Compile a list of essential columns that you will need to make this Airtable editorial calendar successful.

Step 2 – Create your columns

Create those essential columns ensuring that you choose the best field type for each heading.

  1. Social media platforms – multiple select
  2. Publish date – date
  3. Caption or text – long text
  4. Images – attachment
  5. Hashtags – long text
  6. Task owner – single select
  7. Year – single select
  8. Month – single select
  9. Theme or topic – single-line text
  10. Offer or CTA – single select
  11. Link – URL
  12. Campaign – single select
  13. Posted – checkbox

As you can see each of the columns in the list above has been assigned a specific field type.

Check out the video below to see how these columns are created.

Step 3 – Enter 5 records

Enter your first 5 records to ensure that you have covered all the items you need to make the calendar a success.

Airtable content calendar example

In the screenshot above you will see an example of my Airtable content calendar with the first 5 records.

Now that you have some data to play with let’s see what it looks like in other views.

Step 4 – Calendar view

Create a ‘calendar view’ in Airtable for your content calendar to get a feel if this works for you or if you need to make a few changes.

When creating a calendar view ensure that you have a date field setup as one of your columns.

Airtable content calendar - calendar view

Step 5 – Kanban view

If you will be collaborating with other team members it would make sense to create a Kanban view of this content calendar.

In order to create a Kanban view you need to have a status field or column.

Airtable social media calendar - kanban view

The Kanban view gives you the ability to move the tasks through the different statuses until it is completed in a visual format.

Step 6 – Filter and Group Views

As I mentioned previously, there will come a time when you have a big long list of records that you need to filter or group.

For example, you may have a special group view for anything related to Facebook content.

As well as a different group view for all content to be published on Instagram.

Use filters when you only want to see a specific set of posts. While a group view allows you to see everything broken down by groups.

Here is an example of all the content grouped by month.

Airtable for social media - grouped by month

While this view is filtered by social media platforms, in this case, Instagram feed posts.

Social media content calendar - Facebook filter Airtable

Step 7 – Plan 90 Days of Content

Now that you have the hang of how to use Airtable to create a content calendar, it is time to plan out 90 days of content.

If you have not done this before it is quite easy.

I wrote a post about how to get it done using a Google sheets content calendar here.

How to Auto-post From Airtable to Instagram

This post would not be complete unless I include a section that shows you how to auto-post directly from Airtable to IG.

In order for this to work successfully you first need to ensure that your ‘publish date’ field or column includes a time element.

This is easily achieved by switching on the time feature on that column.

Publish date with time switched on - Airtable

Step 1

Create a free account in Zapier if you don’t already have one. You will also need access to your Airtable and Instagram login details.

Step 2

Set up a new Zap choosing Airtable as the first element in the process.

Choose Airtable in Zapier

Step 3

Choose new record as the trigger for the Airtable event and click continue.

Trigger event is new record

You will then be presented with the option to choose your Airtable account then click save and continue.

At this point, you will be prompted to set up the trigger by choosing the base and table within that base, click save and continue.

Choose the base and table - Airtable - Zapier

You will be presented with the option to test the trigger that you created.

Test the trigger - Airtable - Zapier

When the trigger is tested, Zapier is checking to see if there are any records in the table that it can use.

Before clicking continue, ensure the chosen record’s published date is within the next 30 days.

If not choose one that has a published date within that timeframe, then click continue.

Zapier found records in Airtable

Step 4

Choose a delay option from one of Zapier’s native apps, see screenshot below.

Delay option in Zapier

Choose ‘delay until’ from the list of options then click continue.

Delay Until in Zapier

After clicking continue Zapier will bring up a list of options to choose from and it is possible that you will need to click on ‘show all options’.

Published date and time - Airtable

You are looking for the published date field that you created earlier in Airtable.

Publish date field chosen - Zapier

Click save and continue, test and continue, then close.

Step 5

Next click the plus button as we need to connect Instagram to this entire process.

Find Instagram from the list

There will only be one event available which is to publish a photo, click continue.

Publish a photo event IG - Zapier

You will be prompted to choose an Instagram account (this only works for business accounts, not personal or creator accounts).

After clicking save and continue you will be presented with the options to choose your IG account plus what you will be posting from that record.

In the screenshot below you will see that I chose my IG account as well as the image URL and the caption or text.

Choose IG account, image URL and caption

Click on save and continue, you will then get the option to do a test to ensure that your Zap works.

Testing your IG Zap

Just click test and continue and remember to switch on the Zap.

Also, remember to give your Zap a sensible name so that you can recognise it the next time you log into Zapier.

If your image is the wrong size you may get an error message. Just upload the correct image size and run the test again.

Airtable Content Calendar - pin 1


Using Airtable for social media can be as easy as pie if you already have a 90-day content plan.

However, if you are one of those who struggle when it comes to creating content quarterly I may have a solution for you.

While social media can be a lot of fun, it can feel like a constant content hamster wheel if you don’t have a great content planning resource.

That is why I created the 90 day content plan to help solopreneurs like you to get the most out of social media planning.

It will not cost you a lot of money and you also get 365 days of content that you can reuse year after year.

It takes less than 90 minutes to plan 90 days of content so no rocket science education needed.

Interested? Grab your 90 day content planning bundle here.


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This blog was started back in 2017 as a way to help reduce women illiteracy around the world.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.

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28 thoughts on “How to Set Up an Airtable Content Calendar in 7 Easy Steps”

  1. Thanks for sharing this detailed post about creating a content calender.It is really helpful and easy to follow.I will try these steps.

  2. I have actually only heard about Airtable a couple of days ago, when a friend of mine was testing a content strategy. I usually just use Google drive, but I can see why Airtable is superior, as it has so many other options that can streamline the entire scheduling process.

  3. I need to try this out. I do need to start getting more organized with my posting, so this will come in handy.

  4. This content calendar from Airtable sounds exactly what I need right now. My social media goals are all over the place and this will help me better plan out my content.

    • Lisa, yes Airtable can really take you from chaos to calm or overwhelmed to organised in a few short hours.

    • Natalia, I use it with my clients all the time to help them organise their business and make it more efficient.

  5. Wow way to break this down so succinctly. I had never heard of Airtable but think it could actually be an incredibly handy tool to keep track of our content creation and scheduling with my team. I’m gonna looking to this more, thanks!

  6. Wow! I’ve never heard of this before, sounds awesome for getting organized. I love being organized, I’d be lost without my daily planner. This would be a great addition to my blogging and social media content.

Comments are closed.

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