7 Types of Sales Funnels and Why You Need Them

Your weeks and months of trying to work out the different types of sales funnels are proving fruitless.

I can feel your pain because I have been in your shoes, well not literally but you know what I mean. However, I am not there anymore.

Let me know if this resonates with you.

You know that there are several ways to generate an income from your blog but like me you just wish that you knew how to set it all up.

Despite putting affiliate links on several blog posts and running Adsense or Mediavine on your blog.

The return on investment so far can hardly fulfil your dream of spending lazy days in your favourite corner reading the next big novel.

The truth is that understanding the types of sales funnels will not only help you pick the perfect funnel type for your revenue goals.

In fact, it will also save you months of stress and heartache.

So you can significantly reduce your learning curve taking you from zero to success in double-quick time.

laptop next to a flower vase and a vintage camera

Why Do Funnels Need to be so Complicated?

When it comes to setting up a sales funnels getting a clear understanding of the goal and the user experience really helps.

This post is in a 5-part series where I help you my reader fully understand sales funnels and how to use them to create a full-time income.

It is important that you fully understand what is a sales funnel before learning the different types.

Two big factors that cause funnels to exist in different formats is the fact that the type of conversion process determines the funnel used.

The first factor is the type of traffic used on the front end helps you know which funnel to use.

For example, paid traffic versus free traffic converts differently when sent to a funnel.

Another factor is the price of the product being sold also determines the type of journey or experience for the customer to go through to convert.

Basically the higher the price the more complex the funnel will be.

If you are buying something for $37.00, in most cases there is no need for you to consult with someone else.

However, if the product price is over $500, I am sure that you will need to consult with your spouse or mom before forking out that amount of cash.

7 Types of Sales Funnels

Let’s spend some time looking at the 7 types of sales funnels and why you need them to generate an income.

You will also be able to see what each funnel looks like if you want to take the next step of setting it up yourself.

1. Lead Generation Funnel

One of the most basic types of sales funnels that exist is called the lead generation funnel.

As the name suggest the sole purpose of this funnel type is to generate leads for your business.

It works beautifully with free traffic from Pinterest or Google Search engines.

Here is what you need to set up one of these funnels.

  1. a blog post
  2. lead capture form or pop up
  3. an irresistible lead magnet
  4. autoresponder to deliver the lead magnet
  5. knowledge of how to promote your lead magnet using Pinterest or SEO

This is a diagram showing how to set up a simple lead generation funnel.

simple lead generation funnel diagram

As you can see it is not as complicated as it sounds but if you still find this complicated it is a service that I offer to my clients.

2. Lead Generation + Sales Funnel

That simple lead generation funnel can be transformed into an income generation for your business by adding an email sequence with sales.

The purpose of this funnel is, of course, to generate leads and create a source of revenue for your business.

It is mainly used with free traffic from Pinterest or SEO due to the way it is set up to go to a blog post.

Here are the items needed to set up this funnel all by yourself.

  1. a blog post
  2. lead capture form or pop up
  3. an irresistible lead magnet
  4. autoresponder to deliver the lead magnet
  5. 5-7 emails in a sequence to help the conversion process
  6. A product or service for sale
  7. knowledge of how to promote your lead magnet using Pinterest or SEO

In the diagram below you will see a great example of what this looks like in reality.

lead generation + sales funnel diagram

As you will notice, the main difference between the last funnel and this one is the fact that this has an item added at the very end.

3. Self-Liquidating Offer Funnel (SLO)

The self-liquidating funnel is a very popular funnel among marketers because it helps a business recoup the cost of their ad spend.

In terms of purpose, this funnel helps any business generate leads and it can be a source of revenue as well.

This funnel differs from the other two because it is normally used with paid traffic and not free traffic.

These are the items needed to set this up effectively.

  1. Landing page
  2. Ad copy
  3. Images or video for the Ad
  4. Offer
  5. Irresistible lead magnet
  6. Platform to deliver the offer
  7. Autoresponder to deliver the lead magnet
  8. Lead magnet thank you page with the irresistible offer
  9. Thank page for the irresistible offer
  10. Up-sell (optional)

If you are able to set up this for yourself then this is what it will look like from a 10,000 foot view.

Self-Liquidating Offer - branded diagram

As you can see this funnel is a little bit more complex than the first three.

All I can say is the higher the complexity the higher are the rewards once it works.

If you need help implementing this kind of funnel do sign up for an initial free consultation here.

4. Automated Webinar Sales Funnel

Things are about to get even more complex with the introduction of the automated webinar sales funnel.

The purpose of this kind of funnel is to help with the sales of high-ticket or high-end offers.

One reason for this is that offers over $500 would normally require you to build that know, like and trust factor with your potential customer.

This is mainly accomplished when the potential customer spends some more time with you during a discovery call or webinar.

Here is a list of items that you need to set this up efficiently.

  1. An irresistible reason to attend your webinar
  2. Landing page to register attendees
  3. Webinar content and slides
  4. A recording of the webinar
  5. Webinar software
  6. Your amazing offer or program at end of presentation
  7. Automated email sequence reminders for before and after attending the webinar

The great thing about automated webinars is that it can be promoted with both free and paid traffic.

Is this something you would like to set up? If yes, here’s is a diagrammatic representation of what you need.

Automated Webinar Sales Funnel diagram

As before if you need help setting up this kind of funnel for your business you can book some time in my calendar here for a consultation.

5. Affiliate Sales Funnel

At this point you are probably thinking that you don’t have a product or service to offer.

The good news is that you don’t necessarily need to have your own product or service.

In fact, if you want to generate sales by promoting other people’s offers this can be done as well using a funnel.

The purpose of the affiliate sales funnel is to generate revenue for your business.

This list of items will help you know what is needed to set it all up.

  1. Freebie
  2. Thank you page with video
  3. A button with link to purchase the affiliate product
  4. Email sequence to educate them on how to use the product to get the most value
  5. Link in email back to page with direct link to affiliate product (many email service providers do not allow for direct affiliate links)

What is really good about this is that you can use this funnel plus other funnels in your business to create multiple streams of income.

Affiliate Sales Funnel diagram

As you can see this sales funnel has a few additional elements when compared to the first and second funnel above.

Feel free to book some time in my calendar here if you need someone with experience to help you to set up this kind of sales funnel.

6. The Challenge Sales Funnel

Our second to last sales funnel is the challenge sales funnel which can be pretty simple to set up depending on your challenge.

The purpose of this funnel is two-fold, it is a way to generate pipping hot leads for your business and the other is to generate revenue.

Unlike all of the other funnels listed this funnel type is live and it does involve setting up a temporary Facebook group to run the challenge.

Here is what you need to set this up right.

  1. Landing page for people to sign up
  2. Facebook group to run the challenge
  3. Course material for the 5-7 days
  4. An email autoresponder
  5. Freebie for those who sign up
  6. A form with questions to survey your participants
  7. Transformation for participants
  8. Knowledge about how to promote the challenge

Interested in setting up this kind of sales funnel? Then here’s a diagram that can help you see what it looks like visually.

Challenge sales funnel + survey diagram

The most difficult part of getting this funnel to work is that you will need to give people a great reason to join.

7. Discovery Call Funnel

The final funnel for this post is the discovery call sales funnel. Unlike almost all of the other funnels, this one requires very few leads.

As you probably guessed, a discovery call sales funnel is perfect for service providers and/or coaches.

Out of all the sales funnels, this one doesn’t even need a website or online presence. Just a landing page will do.

Here’s what you need to get started.

  1. A landing page
  2. An online scheduling system
  3. Video conferencing access
  4. Software to create proposals, contracts and invoicing

Of course, depending on the service you offer you may also need a platform to deliver video training as well.

This diagram will help you to see a visual version of a discovery call sales funnel.

Discovery call sales funnel diagram

Do you think you can set up this one with any help? If so, then go ahead and let me know how you get on.

If you need someone to help you to quickly set this up for you then feel free to book some time in my calendar here.

diagram on a tablet screen


Personally, I find sales funnels so exciting. I cannot tell you why except to say that I am a problem solver by nature.

So, I am in my zone of genius when I can create or set up a funnel and it all works like well oiled machine.

For many entrepreneurs and small businesses, the major problem of getting results from their funnels is getting potential clients to see them.

This is why I am doing a group program that helps solopreneurs to get the visibility that they need for their business so that they can get leads on autopilot.

The program comes with an 8-12 week program, one-to-one coaching, a custom 90-day content calendar and even training on Pinterest, Facebook, Instagram and SEO.

If you need more visitors to your online presence then this is the course for you. So, sign up here.

Over to you, which of these sales funnels have you used or would you like to use in your business?


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If you are trying to find ways to get more visibility using Pinterest then take a quick look at these Pinterest tips here.

Are you familiar with Pinterest but struggling with understanding Pinterest SEO? Check out this resource all about Pinterest keywords here.

Want to take get more organic traffic from Google? Grab this SEO for beginners guide that will help you get started.

I am so excited to be on this journey to help creative female entrepreneurs to gain more visibility for their business using organic marketing techniques.

If your end goal is freedom for you to be able to financially support yourself and your family with an online business remember that sales is the lifeblood of your business.

More visibility means that you get leads which are essential to help you generate those sales.

22 thoughts on “7 Types of Sales Funnels and Why You Need Them”

  1. This was a very interesting post to read. I do use a sales funnel on my website but I had no idea that there were so many different types.

    • Joanna, there are even more sales funnels that I did not include in the post. The world of sales funnels is fascinating.

  2. I am still studying on this topic. And this for me is really helpful. I also believe understanding your funnel can help you find the holes in the funnel — the places where prospects drop out and never convert.

    • Monidipa, you are right, you can study all sorts of things when it comes to sales funnels including how to fix leaks.

    • Vaibhav, I’m so glad you found this useful. You may also want to consider hiring a copywriter as well as doing a split test.

  3. I will have to look more into in though I am seeing a good list on this post about affiliate sales funnel. Thank you!

Comments are closed.

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