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Have you ever tried using social media holidays as a way to increase engagement on your social media accounts?
You may be thinking that none of them seems to resonate with your business at all.
Or maybe, you just need a few ideas on how you can incorporate them into your content calendar.
It is quite possible that you don’t have a way to track these hashtag holidays before they occur.
Therefore, you find it difficult to really plan your social media posts in advance.
In this post, you will learn about all the important national holidays coming up in the next 12 months.
As well as the best way to use them for your business and how you can get your hands on an entire 365 days of social media holidays that you can use.
In case, you are reading this with a huge frown on your face, let you go into a little bit of detail.
Social media holidays are basically those national holidays, observances and awareness days that occur every year.
A well known example of this is Labour Day which happens every September during the back to school period.
One day that isn’t well known or people tend to forget is International Women’s Day.
Depending on your business you can piggy back on these national and international holidays to gain visibility for your business.
The cool thing about these social media holidays is that many of them come with predefined hashtags.
What is crucial about these holidays for any business is that they help you to resonate with your audience even more.
At this point, you’re probably thinking that you have a very obscure business with a very picky audience.
Or you are probably thinking that this will never work for you as you don’t have the time.
Whatever your situation I will give you a few ideas how you can easily incorporate this into your content planning session.
Here are a few things you need to know before looking at the list of social media holidays.
It is important for you to remember that your potential clients are humans with fears, needs, challenges, likes and dislikes.
Once you approach this with a very open mindset you will be surprised by what you can uncover about them.
Now that you have a fair idea of how this can be useful for your business and your audience.
Let’s spend some time looking at the top social media holidays for the 2021 calendar year.
While January tends to be classed as one of the most depressing months of the year because people are broke after Christmas and it is quite dark and dreary in the Northern hemisphere.
Here are a list of holidays that can help you lighten things up for your business.
In many cases February is known as the love month simply because Valentine’s Day is popular all over the world.
Let’s see what other social media holidays are available during the month of February.
As Spring starts getting closer and things are brightening up a bit. It will become easier to enjoy your time with each passing day.
There are also a number of funny and quirky social media holidays happening during the month of March.
In a similar fashion to March, when it comes to social media or national holidays April has many of them.
For example, Easter usually occurs in April together with the annual and famous Academy Awards.
As it gets closer and closer to the summer in the Northern hemisphere, you will notice that the social media holidays get even more exciting.
The month of May normally has Mother’s day as well as the Cinco de Mayo celebrations. Let’s see what else happens during this month.
Now that summer is finally here, it is getting easier to observe silly and weird holidays.
I bet you will never guess what social media holiday occurs on June 1st.
What can you expect at the peak of the summer season when it comes to social media holidays?
Well, there’s the 4th of July which means barbecues, picnics, hot dogs and lots of outdoor entertainment.
Let’s see what the best national holidays are for the month of July.
Before getting into the mood to go back to school there is one more month to help you enjoy the last of the wonderful sunshine.
Let’s see what awareness days are available to go along with these long evenings of family fun.
As kids go back to school and the cooler weather starts to take shape you will need to find other ways to enjoy life other than the lovely warm weather.
This list of social media holidays or awareness days that occur during September can actually leave you feeling empathetic.
Beautiful autumn colours, falling leaves and pumpkin spice flavoured everything are some of the things you can expect in October.
There are a few funny days during this month like Boyfriend Day and No Beard Day but let’s see what else awaits us in October.
Can you believe that the end of the year is only two months away? The year 2021 flew by so quickly so I hope you had a lot of time to enjoy every moment.
The month of November is full of all sorts of excitement including pre-Christmas shopping, Thanksgiving and of course the Black Friday sales.
What a year it has been for everyone who lived through 2021! Just when you thought that the only social media holidays were Christmas and Boxing Day, think again.
There are a number of awareness days taking place in December including cookie day, pie day and Poinsettia day.
One of the best ways to keep your business authentic with your audience is by showing the human side of your brand.
Using social media holidays, national holidays or awareness days to help you show up frequently online gives your brand a human feel.
Although there are well over 365 of these social holidays I only chose to mention a few of them each month.
At the end of the day it really depends on your brand voice and messaging that you want to portray to your audience.
One key element of my brand is the humorous element which means that I can use many of these awareness days to engage with my audience.
It is up to you to pick and choose which of these hand-picked days can be used as part of your brand voice and messaging.
Would you like to get your hands on a content calendar to help you plan out 12 months of content in one day? Including social holidays?
Follow this link to grab your content planning bundle.
Over to you, have you ever used any of these social media holidays for your business?
Which are your favourites?
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When I started this blog in 2017 I had a burden on my heart to help reduce women illiteracy globally.
Doing this is a huge undertaking so I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.
That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women illiteracy worldwide.
Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.
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