You heard and saw all the amazing results around Facebook lookalike audiences, but you have no idea what it is or how you can find yours.
Maybe you have even tried to install a Facebook pixel and you think that it has been installed properly but you cannot see anything in your analytics reports.
Everyone keeps talking about running Facebook ads to warm audiences and you don’t want to feel like the odd one out and you are too ashamed to even ask.
It is possible that you have spent over 100 hours in forums and on Facebook groups trying to figure out how you too can get these eye-popping results that everyone and their grandmother is getting from Facebook Ads.
You may have even dipped your toe and created your first Facebook Ad and the results were not exactly exciting. Actually, you spent $100, $300 or even $600 on campaigns and you have very little to show for it.
If any of these examples sound familiar or even if you can resonate with them slightly then stick with me as I help you understand Facebook lookalike audiences in more detail and even give you the opportunity to join a free Webinar.
What are Facebook Lookalike Audiences?
According to an article in the Social Media Examiner “A lookalike audience is a targeting audience based on a custom audience. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page”.
So what does that mean exactly? Well, basically it is an audience that resembles the prospects that already visited your website, are on your email list, are fans of your Facebook Page or engaged with any of your content in the past.
Based on any of your prospects past behaviour on any of your content as well as their interests and habits Facebook can then come up with a near enough audience that resembles those prospects.
Why Are Facebook Lookalike Audiences Important?
Well, this can add real value to you and your business because it gives you the opportunity to reach new potential customers.
If you are really happy with your current customers or even prospects who engage with your content the best way to get more of the same kind of customers or prospects is to use technology to help you find them.
How can Facebook know what my audience looks like?
One of the reasons why it is difficult for entrepreneurs and small businesses to really understand Facebook lookalike audiences is because they don’t realise that they need to give Facebook access to something that they have such as an existing audience.
Unless you have a Facebook group or a Facebook page the only way for you to create a lookalike audience is to either install a Facebook pixel on your site or upload your email list to Facebook.
At first, this may sound a little bit scary. Why should you give Facebook more information about you and your business? The truth is if you already have Google Analytics installed on your site then you are already giving a third party access to your information anyway.
If your ideal customer is on Facebook then installing a Facebook pixel can only add value and give you a deeper insight into your marketing efforts.
Google Analytics lets you know a lot of information about who visited your website and from which countries. Facebook, however, can give you more in-depth information about your prospects and customers especially if they use Facebook regularly.
In order to create a successful lookalike targeting campaign, you will first need to create your Facebook lookalike audiences.
To do that you will need to install your Facebook pixel successfully. Once that has been running for about 3 months you then need to go in and create a lookalike audience.
The reason why you need to wait is that you need a minimum of 1,000 unique users captured on the Facebook pixel before you can create a lookalike audience.
After your lookalike audience is ready then it is safe for you to target that specific audience when you create your next appropriate Facebook Ad.
Bear in mind there are several different types of ad objectives available like:
- Brand awareness
- Post engagement
- Lead generation
Unless you are a Facebook Ads expert or working alongside a Facebook Ads mentor you will soon realise that there is so much more to Facebook Ads than you originally thought.
How to Create Lookalike Audiences on Facebook
After installing your Facebook pixel on your site and waiting for 3 months you will notice that there is a good set of analytics available on your website.
Now I am going to explain how to create your Facebook lookalike audiences in the video below:
Do you want to know if targeting 1% or 10% of the country’s population will yield better results? Check out the $1,500 experiment here.
Facebook Lookalike Algorithm
The Facebook lookalike audience is very sophisticated as it can create a lookalike audience for you in a very short time giving you the ability to jump-start your ad campaign with a small number of tweaks.
Facebook does this by looking at your original audience whether it be an email list or people who visited your site or even people who visited a specific page on your site or even responded to some content.
Imagine what it will take for a single human being even someone who is an expert in statistics to find prospects who are most likely going to respond to your content like your original list?
It will take that person weeks or even months. Since the technology already exists then use what you have available you may as well use it as a shortcut to 10X your marketing efforts.
The coolest thing about these Facebook lookalike audiences is that Facebook is able to generate a list size of 2,000,000 prospects in double quick time. What this means is that you now have the opportunity to make this list even more targeted by using the options available while creating your ads.
Having problems with converting custom audiences? Then check out this article on the 5 reasons why your Facebook Ad for custom audiences is not converting.
Pinterest Actalike Audience
The good news is if you are a Pinterest user like myself you will have the ability to install a Pinterest pixel on your site as well and even create a Pinterest actalike audience.
The difference with Pinterest is that you will have two different audience types. Those who engaged with your pins and those who visited your site.
So in Facebook, the audiences are called Lookalike and in Pinterest, they are called Actalike but they mean the same thing.
As you can see Facebook lookalike audiences can help you generate a list of 2.1 million prospects in a very short space of time especially prospects that behave like people who already engaged with your content.
For me, this is amazing and very intelligent because you have a list of people who have a high propensity to engage with you and your business.
All you need to do is place your content in front of them and see if they are interested. Your next big hurdle is knowing which campaign to create and what kind of content to put in front of these people.
You now have two choices. You can go on ahead and install these pixels and spend the next few weeks and months or even years continuing to bang your head off a wall trying to figure out Facebook Ads and how you can get results.
Your other option is to jump on this free webinar where you can find out how you can not only learn about Facebook Ads but you also have the option to transform your business and your life in the next 12 months.
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Alvern is an avid blogger for 10 years and the host of the Success Unscrambled podcast.
Read Alvern’s inspiring story from her eye-opening experience 3 years ago to becoming a Blogger and Podcaster with a dream to reduce illiteracy among women.