Are you still struggling to get sufficient reach of your pins on Pinterest? Are you wondering if a 3rd party scheduler can help?
There continue to be so many changes on Pinterest every month and even every week that it is virtually impossible to keep up with the change.
The only thing I can guarantee to you with Pinterest is that there will be change. In fact, as far as I can tell their iOs app gets an update every week.
This may not sound like great news altogether but you need to remember that change does come with a set of disadvantages as well as advantages.
What I have realised over the last 12+ months on Pinterest is that in order to stay ahead of all the changes you need to be using the platform daily.
I do recall being in a handful of Pinterest groups on Facebook and people would be logging into their Pinterest accounts for the first time in 6 months and they would be lost as so much had changed.
The best way to keep up with Pinterest is to use a 3rd party scheduler to do the heavy lifting so that I can focus on the lighter stuff.
In this post, I will spend some time looking at the benefits of using a 3rd party scheduler to take advantage of all the quality traffic from Pinterest.
Disclaimer: please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link. I only recommend products that I have tried myself and have experienced success.
What is the TailwindApp?
The TailwindApp is a 3rd party scheduler that is approved by Pinterest to help automate pinning content to Pinterest boards and group boards.
They also offer the ability to schedule posts for Instagram as well as a hashtag suggestion tool.
Tailwind recently introduced a facility to help with looping of pins to your own boards as well as group boards.
The looping feature by Tailwind is called SmartLoop. I have started using it and will offer my feedback later.
You do have the ability to try Tailwind out for 30 days to see if it will work for you which can be very handy.
Tailwind also offers an iOs app as well which can come in handy in a number of ways to help you piggyback on popular topics.
There is also the ability to cross-post to Twitter and Facebook using Tailwind which I have not used the reason I will explain later.
To give you a good Tailwind app review I need to spend some time going over the modules that are available as standard.
Many Pinterest users only use certain aspects of Tailwind depending on what they are trying to achieve.
When you log in to the app daily you are automatically brought to the profile performance page which gives you a breakdown of the following:
- Total followers, pins and repins
- Average number of new followers, pins and repins over the last 7 days
- Daily follower growth
- Virality score
- Engagement score
- Engagement rate
You then have the option to click over to your Board Insights where you get an in-depth analysis of the performance of all your boards (your own boards + group boards).
Even though you may not be the owner of the group boards you still get to see analytics on these boards.
The analysis that you get would include:
- Board name
- Total pins and followers on each board
- The growth of pins and followers on each board over the last 7 days
- Total number of repins by board type
- Virality score for each board
- Engagement score by board type
You do have the ability to see your own boards only, group boards only or all boards. These board insights are important because you can see at a glance your best performing and worst performing boards allowing you to take action.
There is a module called the Pin Inspector which allows you to see the total number of repins and comments that each pin receives.
This comes in handy as it gives you a birds-eye view of pin activity over the last month or two. I have the ability to see the history of up to 5,000 pins.
The good thing is that you get to see not only your pin’s activity but that of other people’s pin.
One thing I have noticed is that it does not seem to show you the activity of every single one of my pins that was ever pinned on the Pinterest platform.
I know this for a fact because several of my pins that went viral does not show up in the Pin Inspector.
Another module that is available is called Website Insights and this can easily be set up using Google Analytics.
It basically shows you all your organic activity over the last 7 days from your website to Pinterest.
The analytics that is available include:
- Total pin activity over the last 7 days
- The daily average on pins
- Total number of pinners pinning those pins
- Potential impressions
- Trending images over the last 7 days
There is another tab labelled “Latest Pins” that shows you the newest pins to the oldest that has been pinned from your website or via another method.
You will also be able to see an associated Word Cloud based on what has been pinned recently.
In this section, there is one final module based on the package plan I am using and it is called referral traffic.
It gives you the total number of visits, visitors and page views that your website received over the last 7 days from Pinterest.
The next big section is the Publisher where on the scheduling modules can be found in Tailwind.
In this Tailwind App review, I will cover each one briefly as many of them are self-explanatory.
This is where every pin that you push to Tailwind via the Chrome plugin from Pinterest or your own website can be found.
They normally just sit there unless you delete them as it is handy to have them available to add to tribes or group boards.
Here you will be able to see all the pins that you scheduled for the day, week or month at a glance.
If you need to make changes to these pins you will be able to do so right from the scheduled pins module.
The SmartLoop module can also be found in this section and as the name suggests this is where you will be able to set up your pins for looping to your boards or group boards.
To give you a flavour of the SmartLoop feature here is a screenshot below as it will help you better understand how it works.
Each loop can be labelled and focused on specific boards and pins. I have a blogging loop, a social media loop and an Entrepreneur loop.
The Entrepreneur loop is the best performing so far of the three. As you can see I have 221 published pins with 27 repins.
I don’t loop to group boards just yet as I need to get great results from the looping to my own boards first.
This is a great place to take a look at those pins that have been published to see how they are performing.
You get to see the activity on your pins as well as other people’s pins. The available data is the repins and comments.
Up next is a module named “your schedule” which allows you the ability to decide how many pins you will like to pin a day (automatically).
From here you get visibility of the SmartLoop slots as well as the schedule for regular pinning.
What I like about this is that it is so easy to increase or decrease your schedule without too much hassle.
You also get a good visibility as to the exact times your pins perform best compared to other times of the day.
The final module that relates to Pinterest in the Publisher app of Tailwind is the Board Lists module.
As the name implies it gives you the ability to create and store your board lists by niche, seasonality, interest or whatever you decide.
Just give your board list a name and start adding the boards based on the list. You can have your own boards or group boards on the list. You can even decide to have a mix of both.
This is helpful because it allows you to schedule your pins across several different boards for a whole week or month which is a huge time saver.
No Tailwind App review would be complete without taking a look at Tailwind Tribes. In a nutshell, it is a place where contributors or bloggers get together and collaborate virtually.
A tribe is normally focused on a set of topics allowing everyone to share pins that are relevant to their niche.
These tribes are very similar to Pinterest group boards except that many times I find that tribes are more responsive to my content compared to group boards.
I have lost count at this point but I am part of between 60-80 Tailwind Tribes. Some of them are more active than others. Here is a small sample of my tribe list.
The green bars represent how active I am in that tribe. The numbers in green and grey are the number of pins I shared to the tribe compared to the number I repinned.
Here is a screenshot of the detail of activity in the tribe called “Action-Taking Business Owners”. As you can see I have received a good amount of re-shares and repins resulting in a reach of 92,100.
Tailwind Tribes Menu
I really like the fact that Tailwind Tribes now has a menu that includes not only the ability to find a tribe but also Insights.
These insights give you a really granular breakdown about what is happening in each of the tribes you collaborate in.
When I click over to this item on the menu the first thing I see is my overall tribe performance since I joined the membership.
How much would you be willing to pay to get a reach of 18 million on any social media platform?
It will cost you a lot yet still right here you can see that I received millions of eyeballs on my content for less than $500 (over the membership lifetime).
I would need to sell everything I own to get 1 million views on Facebook for example but this is not the case with Pinterest.
Reach Received By Tribe
Another cool feature in the Insights module is that Tailwind gives you an exact breakdown of your top performing tribes.
This is so crucial as it removes the guesswork as to which tribe is performing well and where you should spend time as a marketer.
This is a list of my top 8 performing tribes and you can see the pins submitted, re-shares received, virality and total reach.
One of these 8 tribes you may notice has a higher virality rate compared to the other 7. I will share the name of this tribe in a little while.
How much are you willing to pay Pinterest, Facebook Twitter, LinkedIn or Instagram to give you this level of detail on your content?
Find a Tribe
If you are new to the Tailwind App then you are probably wondering how to go about finding a good tribe.
Just click over to the “Find a Tribe” button in Tailwind Tribes. When you get there you need to know in advance what content is best for you to share with your audience.
You also need to know which audience will be most likely to share your own content. As I already mentioned this is a collaborative effort.
This is a screenshot of what you will see when you get there. As you can see there are 12 main categories so just choose one.
You can also search in the top bar if you are looking for something very specific but you are not sure which category it will be in.
If for example, I clicked on marketing this is what I would see in the resulting page. I can then choose from one of these sub-categories to find a corresponding tribe.
I chose the female entrepreneur sub-category and these are the results that I got.
As you can see it shows me a list of tribes that I can join or where I am already a member. Some are easy to join by clicking the ‘join now’ button.
The activity levels show you in advance how active that tribe is compared to other tribes in the Tailwind community.
You also see how many members are part of each tribe. You have the ability to preview each tribe before you join so that you can see the rules.
The blue ‘request to join’ button indicates that the owner of that tribe will need to conduct some further vetting of your account before you are allowed to join their tribe.
Top 10 Tailwind Tribes
If you are a blogger looking to take a shortcut and join the top 10 Tailwind Tribes that will actually give you results here is my shortlist after receiving 18.8 million in reach.
- All Things Blogging
- Blogger Lifestyle
- Business of Blogging
- Blogging & Social Media Pins [Run By ClarityAvenue]
- Blog Traffic Boosters
- Blogging Resources
- Bloggers & Creative Infopreneurs Tribe
- Striving Bloggers
- Blogging + Income Tips
- Blogging & Entrepreneurship | Blogging Butterfly
- Mom to Mompreneur
I decided to include an extra one for all you Mommy Bloggers out there. The vast majority of these links give you the ability to join each tribe straight away no need to wait to be vetted. Yippee!
If you are not already a member of Tailwind then you get the added bonus of getting a 30-day trial when you join.
I still remember the first week I discovered the amazing features of Pinterest. It is different from any other marketing platform because it encourages an atmosphere of collaboration.
So many small businesses find it hard to get their heads around Pinterest and Tailwind because they are used to a self-serving world.
Tailwind allows you to join a community of eager peers waiting to share your content. Yes, there are some users who don’t use Tailwind Tribes at all but there are many that do use it.
I recently conducted an experiment and discovered that by sharing my brand new blog post in Tailwind Tribes I was able to get visibility much quicker compared to sharing it in Pinterest group boards.
In fact, check out this screenshot of the number of re-shares I received in one week in two of my tribes.
Let me ask you a question. Where else can you go to get this kind of genuine collaborative effort in the marketing arena?
Get started with the TailwindApp today, take the 30-day trial and join the tribes that will give you the results that you need for your blog or business.
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