Facebook Ad Automation: What Nobody is Telling You

As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business.

After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels.

So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads.

Recently, I attended a social media conference and the hottest topic among the delegates was Facebook ad automation.

It was surprising to note that with its ability to target specific new audiences and drive engagement, Facebook’s automated ads can play a major role in driving sales and increasing reach.

With this guide, you can learn how to create and manage effective Facebook automated ads that will help you reach your desired audience and maximize return on investment.

From selecting the right ad format and targeting options to optimizing campaigns to get maximum results, I’ll walk you through the process.

photo of a person sitting in front of a laptop on a table typing on the keyboard to set up Facebook Ad Automation

What Are Facebook Automated Ads – 4 Top Benefits

Facebook ad automation has revolutionized the way businesses reach their target audiences. These are created and managed entirely through the Facebook Ads Manager.

With automated Facebook ad campaigns, you can set up and launch an ad in minutes, even if you don’t have any ad creation or management experience. 

Facebook automated ads can be used for a variety of purposes, including boosting brand awareness, lead generation (via Facebook lead ads) and driving traffic to your website.

They are highly customizable, you can select the ad format, choose a targeting strategy and create a custom ad that gets desired messages across to the right people.

With the help of sophisticated artificial intelligence (AI), businesses can now create customized personalized ads. This essentially speeds up the ad creation process.

This helps them maximize their ad spend and get the most out of their campaigns. Automated ad campaigns run on a budget-spending model and are optimized to get you the best return on investment. 

Personalized Audience Targeting Based On Your Page

When it comes to marketing, Facebook’s automated ads are a game changer. With the ability to target an audience based on data and activity associated with your page, you can reach the right people with the right message at the right time.

This means that your ads are more likely to be seen by interested parties. Plus, with advanced audience segmentation, you can create custom audiences based on age, location and other profile information.

This aids in helping you tailor messages accordingly. What’s more, you can track the performance of your campaigns in order to make adjustments and maximize results.

Facebook automated ads are a powerful tool for any business, and they can help you gain more leads, customers and profits.

Quick Tip: It is advisable that you have an established Facebook ad account with a history of running ads before choosing to use Facebook Ad automation.

Multiple Ad Versions For A/B Testing (up to 6 different versions)

If you’re looking to get the most out of your ad campaigns, Facebook automated ads with multiple ad versions for A/B testing are a must. You can test six different versions with different images, ad copy, or even targeting the right audience.

This is an incredibly powerful tool as it helps optimize your ad campaigns and get the most out of your budget.

With this feature, you no longer have to guess which version of your ad will get the highest conversions. Instead, you can make metrics-driven data decisions. 

Suggesting Changes & Other Useful Notifications

Facebook automated ads are easy to set up and manage, and they allow you to target specific types of customers.

But did you know that Facebook also offers suggestions for changes to your ads? With this feature, you can get real-time feedback on what’s working and what’s not.

You can also get notifications when an ad has finished running or when an ad has reached its budget. This is incredibly helpful for tracking your ad performance and getting the most out of your campaigns.

Not only that, but you can also create automation rules to pause ads when they reach certain thresholds or when you have new promotions. 

Recommending Optimal Budget For Best Results

Facebook automated ads are the perfect tool for businesses looking to maximize their ad budget. With this feature, you can easily set a budget and let Facebook’s AI-driven algorithms do the rest.

Facebook will analyze your campaigns and recommend optimal budget levels for each ad, helping get the most out of your budget. This means no more guesswork or wasted money on ineffective campaigns.

The best part? It’s all automated, so you don’t have to worry about making changes. Just sit back and watch as your ad budget works and delivers the best results. 

Photo of a woman holding a smartphone having a conversation in the DM during a Facebook Ad Automation campaign

How To Start With Facebook Ad Automation and Automated Ads

Automated Facebook ads can be a great way to reach a larger audience and increase brand recognition.

Setting up Facebook automated ads doesn’t have to be complicated. By following a step-by-step process, you can get your campaigns up and running in no time.

Step 1

To create an automated ad campaign, log into your Facebook account and go to your Facebook Page. Click the Promote button right below your profile name. 

You will be directed to the Facebook Ad Center. Click Get Started with Automated Ads.  Facebook ad automation will now help you create a more personalized plan.

You would need to enter a few business details including location, website, contact etc. Once done you can choose your Ad creatives.

Step 2

Once ready, you would be required to choose your target audience, daily budget and your business goal. Just complete the payment process and voila, all set! Promote now!

Plus, you can track the performance of your ads with detailed analytics, giving insights you need to optimize your campaigns.

You’ll be able to see how many people are engaging with your ad, how many clicks you get, and even how much money you’re making on each click.

The 4 Key Differences Between Facebook Automated Ads & Boosted Posts

Facebook automated ads and boosted posts are two of the most popular ways to promote your business on the platform. While they may seem similar on the surface, there are a few key differences between them.

  1. Firstly, automated ads are created using a specific set of targeting criteria. You can specify who you want to target by age, location, interests, and other factors. With boosted Facebook posts, you can only boost a post that has already been published to your page.
  2. Secondly, with automated ads, you can set up multiple campaigns each with different objectives and targeting options. With simple boosted posts, you only have one campaign per post.
  3. Thirdly, automated ads are much more customizable. You can choose from a variety of ad formats, such as carousel ads, video ads, and story ads. With boosted posts, you only have the option of a single image or video.
  4. Finally, automated ads have a much more advanced reporting system. You can track impressions, conversions and other metrics. With boosted posts, you can only see basic performance stats. 
Facebook Automated AdsBoosted Posts
Suited for targeted leads & trafficSuited for awareness campaigns
Require some level of experienceCan be made quickly without any experience by clicking the boost button
Personalized targeting with automated suggestionsLimited targeting
Offer more customizationsOffer fewer customizations
Low risk of wasting moneySome risk of wasting money due to weak optimization

Understanding Facebook Automated Rules

Facebook automated rules are a great way to maximize the effectiveness of your Facebook ads. By setting up automatic rules, you can customize ad targeting to reach your desired audience.

The triggers that you add to each rule are called conditions. It is possible to set more than one requirement for a rule. Every condition must be satisfied for the campaign, ad set, or ad to be triggered by the rule.

If multiple conditions need to be met for an action to take place, then create a distinct rule for each set condition.

You can also set rules to adjust your ad budgets, bids and ad placements. This allows you to optimize campaigns for better performance.

With automated rules, you can automatically turn campaigns on and off, set up notifications for when campaigns hit certain thresholds and much more.

Automated rules give you the power to easily and quickly optimize Facebook campaigns, making them more effective. With a few clicks, you can make sure that ads are reaching the right people and that your budget is being spent wisely. 

Facebook Ad Automation – 5 Benefits For You & Your Business

1. It Saves Time By Automating Complex Tasks

If you’re looking for a way to save time and energy when it comes to marketing your business, you should definitely consider Facebook automated ads.

This tool allows you to automate complex tasks, making creating and managing ads much simpler and quicker. 

2. Provides Better Reports & Insights

As an advertiser, you know how important it is to monitor the performance of your campaigns. With automated ads, you can analyze in real-time, track key performance metrics, and create more targeted ads based on these insights.

Plus, you can check out the performance of your campaigns over a set period of time and make necessary adjustments.

In addition, Facebook’s automated ads provide comprehensive reports and insights that can be used to make informed decisions about future campaigns. 

3. Doesn’t Require a Lot Of Experience

With automated ads, you don’t need a wealth of experience. All you need is to set a budget, choose a target audience, and set the parameters for your campaign.

From there, Facebook will do the rest, bringing you targeted leads and interested customers. It’s an incredibly efficient way to reach your desired audience in no time. Plus, you can always adjust settings to maximize results. 

Quick Tip: While a wealth of experience isn’t required to set up automated Facebook ads it’s really important that you find winning creatives, copy and audiences before using this strategy.

4. Generates Qualified Leads For Your Business

Facebook automated ads are a great way to generate more qualified leads for your business. With these ads, you can target specific audiences and tailor messages to the interests of your potential customers. 

5. Has a Lower Risk Of Wasting Your Money

Facebook automated ads are a great way to maximize your marketing budget without wasting money. Using automated ads, you can target them to a specific audience and set a daily budget.

This way, you can be sure that ads are reaching the right people and that you’re not overspending. Plus, the automated system allows you to monitor in real-time to make changes on the fly. 

Image of a person holding a tablet with the Facebook login screen on it.

Best Tools For Facebook Ad Automation In 2023

As the world of digital marketing continues to evolve, so do tools and technologies used for ad automation. In 2023, there are some great ones available to help businesses save time and money.


AdEspresso is an amazing subscription-based tool for businesses looking to get the most out of their Facebook ads. The interface is easy to use and integrates with Facebook Business Manager making it perfect for beginners and experts.

You can create, test, and optimize ads in no time. You can also use detailed analytics to track the performance of campaigns and make adjustments.

They offer a 14-day free trial to play with a digital marketing platform that allows users to create and manage automated Facebook ads with ease.


AdBraze is an exciting new platform that offers automated Facebook ads. It allows users to quickly and easily create and manage ads that can be targeted to specific audiences.

With AdBraze, you can create professional-looking ads in an incredibly short amount of time. You can also track the performance of your ads and adjust them.

This Facebook ad automation tool also integrates with other popular platforms like Google Analytics, so you can monitor performance. They do offer a 7-day trial and have flexible plans for all kinds of businesses. 


Revealbot is the perfect tool for businesses wanting to get the most out of their Facebook automated ads. You can automate your ad campaigns to save time and money.

The platform also offers powerful features like real-time reporting, performance tracking and split testing.

It also easily integrates with existing ad accounts. Best of all, Revealbot is incredibly user-friendly, so anyone can set up and manage campaigns hassle-free. It offers a free 14-day trial along with two months free with annual plans


With AdRoll, you can create powerful campaigns that run on platforms like Google and Facebook. Creating campaigns is easy and user-friendly.

You can create ads for all kinds of campaigns, from brand awareness to retargeting, and you can also customize with dynamic creative for maximum effectiveness.

With AdRoll’s powerful analytics, you can keep track of how your campaigns are performing and adjust. 


If you’re looking for a way to take your social media marketing to the next level, then you need to check out SocialPilot. This amazing platform offers a wide range of Facebook automation tools to help build an effective social media presence.

From automated posts to content curation to analytics and reports, SocialPilot has it all. The best part is the automated Facebook ads. You can track the results of your campaigns in real-time. 

photo of a person sitting in front of a laptop on a table typing on the keyboard to set up Facebook Ad Automation

Facebook Ad Automation – FAQ

Can Facebook Ads Be Automated?

The answer is a resounding yes! Facebook ads can be automated, and it can be a powerful tool for businesses. Automating your ads on Facebook allows you to target specific audiences, test different variations, and manage more efficiently.

What Is Facebook Ads Automation?

Facebook Ads automation is a powerful tool for businesses looking to take advantage of the massive reach of the platform. With Facebook Ads automation, you can set up targeted campaigns that reach the right people at the right time. 

Are Facebook Automated Ads Worth It?

A definite yes! Facebook automated ads are an incredibly valuable tool for businesses of all sizes.

With automated ads, you can target specific audiences, optimize your budget, and track the performance of your campaigns. What’s more, you can set up automated ads with just a few clicks. 

How Much Do Facebook Automated Ads Cost?

The great news is that they don’t cost an arm and a leg. Facebook automated ads are designed to be affordable for businesses of all sizes. You can start running automated ads for as little as $2 per day. 

Key Takeaways

Facebook automated ads are an excellent way to maximize the reach of your business while saving time and energy. With automated ads, you can easily create, target, and launch campaigns without too much stress.

Automated ads are easy to set up and can be tailored to target your ideal customer. Automated ads are also great for budgeting, as you can set daily or lifetime budgets and have Facebook take care of the rest.

Would like to know more about how to use Facebook Ad automation and make the most out of your budget. Book some time in my calendar here to find out how I can help you.

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