Calendly vs Acuity Scheduling [Easy Online Bookings]

Betty wants to automate client appointment bookings so she wants to see a Calendly vs Acuity comparison.

You see Betty is confused about which one of these online appointment scheduling platforms is better for her business.

She is a business coach helping business owners to become unstuck.

Many small businesses become stagnant when they get to a certain revenue level.

Betty offers a 3-6 month program where she offers business consultations.

She spends way too much time playing “email ping-pong” to get a meeting booked.

Let me know if this sounds relatable.

  1. Your focus is to do more income-generating activities daily
  2. You spend 20-50% of your day setting up meetings
  3. There are way too many manual touchpoints in your new client acquisition process

If only there was a way to have a seamless workflow that takes your clients from booking a meeting through to onboarding then off-boarding.

In this post, you’ll understand the differences between Acuity and Calendly.

You’ll also learn how to automate the online booking process.

writing schedule on her planner

5 Reasons to Automate Your Online Booking Process

For many small businesses, having an automated system is a dream.

The reason why they crave automation is that manual processes take time.

If you are the only person in your business you’ll reach a limit quickly.

Even if you have a small team they can only accomplish a small number of tasks each day.

This is why it’s important to consider streamlining your business workflow.

Here are 5 reasons to do so.

  1. You would get more done in less time
  2. Your buyers have a better user experience
  3. You’ll get more referrals
  4. Human error is greatly reduced
  5. You’ll easily spot the bottlenecks

Notice how much better things will be for your business and revenue bottom line.

While all these reasons are great the challenge you’ll face is figuring out the best system to implement.

Every business is different even though they may share the same business model.

Calendly – Acuity Alternative

As of January 2021, Calendly was worth $3 billion but it wasn’t due to overnight success.

It was founded by Tope Awotona when he got an idea for an online appointment system.

He had 3 failed startups before finally striking gold with an appointment booking app.

He decided to use his savings and fund the project himself and his plan worked.

In 2014, he raised seed money to the tune of $550k from Atlanta Ventures.

As a result, Calendly has been profitable since 2016.

Calendly Pricing

There are 5 options available with Calendly prices.

These include Basic, Essentials, Professional, Teams and Enterprise.

Calendly Pricing

The good news is that there is a free version available if you’d like to try it out or if your budget is restricted.

Calendly Features Free Verison

In case you are wondering about the restrictions with the free or basic version, here’s what you get as standard.

  1. The ability to connect Google, Office365, Outlook and iCloud calendars
  2. You can create only one event type
  3. Unlimited 1 to 1 event bookings
  4. Booking link customization
  5. Automated event notifications
  6. Access to the mobile app
  7. Add branding to your booking page
  8. Embed Calendly on your website
  9. Integrate with Intercom, Slack and Zoom
  10. Help centre

I’m sure you’ll agree with me that having all those features in the free version is mind-blowing!

How are they even making money?

Additional Features Pro Version

So, if the free version comes with all those bells and whistles why bother to upgrade to pro?

Here are those additional features.

  1. Connect up to 6 calendars on the platform
  2. Create unlimited events
  3. Offer a collective of one-off meetings
  4. Create group events
  5. Send email reminders and follow-ups
  6. Customize email notifications
  7. Update your cancellation policy
  8. Add links to your confirmation page
  9. Create automated workflows
  10. Redirect invitees to another resource
  11. Manage events across your team (especially if there’s an emergency)
  12. Remove Calendly branding
  13. Embed to your website with your own branding
  14. Collect payments
  15. Over 700 app integrations

I don’t know about you but this list of features seems to be enterprise-level stuff.

Take a Peek Inside Calendly

When you first sign up you’ll be asked to enter a few essential details.

Calendly welcome page

You get to customise your calendly link with your brand name.

On the next screen, you’ll be encouraged to connect your calendar.

Calendly link option

I really like the fact that they have your iCloud calendar as an option for Mac users like me.

Set your availability option

Remember to update your availability preferences for the standard workweek. I almost forgot that I don’t do meetings on a Friday.

Calendly Personalize setting

You’ll be asked to describe your role so that they can provide a tailored experience.

Calendly Sched

After adding your meeting type, branding and profile photo then your Calendly booking page would look similar to mine.

Calendly Workflows

Are you curious about workflows inside Calendly?

This is a feature that’s not available in Acuity which makes this very exciting.

When you sign up for Calendly you’ll get a free 14-day trial of all the bells and whistles including workflows.

Calendly Workflows

Notice these first 6 workflow examples.

They range from sending email + text reminders, confirmation text + email to the host as well as a thank you email and feedback survey email.

Calendly Workflows

Other workflow templates include emailing additional resources and requesting a follow-up meeting.

So, you’re probably wondering if you can create your own workflow.

The answer is yes, but the options aren’t as extensive as you might think.

Calendly Workflows

As you can see these are the triggers that need to occur before an action can take place.

Calendly Create a Workflow option

There are only 4 actions available which are sending an email or text to the host or invitee.

Calendly Intake Form

So, what about a case where you want your prospects to complete an intake form?

Calendly Intake Form

You can see in the above screenshot, you can supply a list of qualification questions to ensure that they are the right fit.

Or simply to segment them into high, low or medium tiers.

You can use a combination of radio buttons, checkboxes, single lines, a text area and/or a phone number.

Calendly Intake Form

It means that only highly qualified leads are able to book an appointment in your calendar.

Here’s an example with a mini booking form.

Calendly mini booking form

While I haven’t included radio buttons in this example, I believe it can give you sufficient information to make a decision.

Additional Users

If you need to share your Calendly account with other members of your team, you can achieve this in the Admin Management menu.

It only cost $12 extra per user per month to add team members on the “Teams” plan.

Calendly admin management

It means you can easily divide up client tasks with team members.

These can include onboarding, project management, inbox management, payments, operations and customer service.

Another great use case is if you have a sales team and you want to assign leads in a round-robin format.

The goal is to have a streamlined process to keep your clients happy.

Acuity – Calendly Alternative

I’ve been using Acuity for a number of years so I log in using the Acuity platform and branding.

However, if you’re new to Acuity, you’ll be prompted to create an account using Squarespace Scheduling.

Acuity Scheduling was acquired by Squarespace back in 2019. It’s crazy how time flies so fast.

Gavin Zuchlinsky founded Acuity Scheduling back in 2006.

The story to Acuity is so cool, Gavin’s mother was a massage therapist and she would spend a lot of time setting up appointments.

On seeing this Gavin decided to solve the problem for his mom and created an online booking solution.

Acuity Pricing

A few years ago when I first signed up to Acuity, they had a free plan available.

However, all of their plans now are paid plans for new users.

Acuity Pricing

You can try it for 7-days free of charge but there are limitations during the trial period.

Unlike Calendly there are only 3 plans available for potential users. The price starts at $15 per month.

Acuity Features

In order to understand what comes as standard for $15 per month let’s look at the features.

  1. Unlimited services and appointments
  2. Accept payments
  3. Integrate Zoom + GoToMeeting
  4. Confirmation reminder and follow up emails
  5. Automatic time zone conversion
  6. Display your brand colours and logo
  7. Embed scheduler
  8. Offer group events
  9. Upsell clients with add-ons at checkout
  10. Sync with external calendars like a Google calendar
  11. Offer coupons and discounts
  12. One staff member only

Straight away you can recognise a number of limitations when compared to the pro version of Calendly.

I’ll do a side by side comparison, later on, to make it easier for you to compare them.

Reminder Emails

While Acuity doesn’t offer workflows, it does give you the ability to send out confirmation emails.

You can also send out reminder emails in order to reduce no shows.

Acuity scheduling

The email template is somewhat customisable as it allows you to personalize your messages.

Acuity Intake Forms

In a similar fashion to Calendly, you have the ability to create booking forms inside Acuity.

Here’s what the appointment booking page looks like.

Acuity Intake Forms

I created a number of booking forms over the years as you’ll see in the screenshot below.

Acuity Intake Forms Questions

Finally, you can see what the form looks like from a user’s point of view.

Acuity Intake Forms

Once you have a payment provider connected, it’s very easy to process payments during the booking.

Acuity vs Calendly – A Side by Side Comparison

Now that you have the detailed information on each scheduling platform, it’s time to do a side by side comparison.

You’ll notice that Acuity and Calendly have different price plans so it is slightly difficult to compare Calendly’s free plan with Acuity.

Instead, I’ll be comparing Acuity’s Emerging plan with Calendly’s pro plan.

As you can see both options are very similar in terms of features available for your business.

The Calendly booking page has a neater layout with fewer clicks.

Acuity is better for clients to book recurring appointments weeks in advance.

If you are not technically savvy the setup process for Calendly is much simpler.

Acuity has a higher learning curve but it has additional features like upsells at check out.

One thing that stands out in terms of the $15 plan on Calendly is that you’re able to share it with team members.

hand of a woman writing on her planner


Using Acuity or Calendly to offer a self-serve option for potential clients to book time in your calendar makes sense.

Betty can either embed it on her website and/or share the link in her emails.

It’s like having an online assistant for her calendar management.

While this solution will not solve all of her workflow challenges, it’s a step in the right direction.

She’ll be able to let her clients schedule meetings by choosing a time slot while she’s asleep.

She can accept online payments, via credit card, and reduce the quantity of no shows.

Are you looking to streamline your business systems but don’t know where to start?

Maybe you get redfaced every day whenever a ball is dropped or tasks fall through the cracks.

Is doing all the manual repetitive tasks keeping you awake at night?

If you want to stop doing all the things and get an automated workflow setup book some time in my calendar here.

Over to you, are you using an online booking system in your business?


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Many small business owners continue to struggle to do everything manually which slows the growth of revenue.

Not too long ago I was in this same position until I learned about automated workflows.

I started this blog in 2017 because I had a burden on my heart to reduce women’s illiteracy globally.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.

That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women’s illiteracy worldwide.

Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.

18 thoughts on “Calendly vs Acuity Scheduling [Easy Online Bookings]”

  1. First, let me say I had no idea Calendly and Acuity were a thing not to mention the fact that money can be made using them. Tope actually did a great job. His failure led him to his success.

  2. This was really informative because I have not used either of them . Great to know about these tools and it is wonderful like you say an online assistant to manage your calendar and tasks.

  3. This is really useful as never knew about any of these online tools so thank you so much. will be checking this our further x

  4. I used to use calendly and found it super easy and useful. Only reason I don’t use it now is since the pandemic my business model shifted. Highly recommend it though!

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