Launch Manager Case Study: Launch Management
I enjoy working with coaches and course creators as I get excited about the fact that they are creating an impact in the world by sharing their expertise and improving the lives of others. A bonus is that, because I have a deep interest in launching and the metrics that go along with it and I like to keep my finger on the pulse of a variety of launch strategies, I know how to grow an email list from scratch fast, how to double an audience quickly and all the elements needed for a successful launch. I can assess my client’s needs quickly – which a VA who has a different specialisation may not be able to do.
The client
This launch manager case study is a consolidation of the work I do and have done with a number of coaches and course creators. Some of them have hundreds of students globally, some only focus on their local country, some train coaches, still some belong to agencies I work with and others operate in a non-western environment.
For the purposes of this case study all of my clients will remain confidential.
What I Do For Them
Coaches and Course Creators need to create a program that they sell to their students in a variety of formats. They can do 1:1 coaching, group coaching, memberships, self-study or a self-liquidating offer.
They need their programs to be profitable, build it once and sell it again and again. There’s a lot that goes into getting prospects to buy their program, especially during a launch or beta launch.
So, they asked me to help them with all the moving parts like managing the launch and mapping out the 8-12 week process ensuring that everything goes according to plan.
I also help them with finding the right people to hire for copywriting, social media management, and graphic design because I have access to a large network of talented freelancers. In most cases, I will do the tech set-up as it allows the client to relax based on my strong problem-solving tech background.
Sometimes I am asked for templates of launch emails, landing pages, social media posts, a breakdown of statistics that they can expect at each phase of the launch, advice on tech platforms, etc., other times they would already have all this in place and they’ll want me to audit them.
How What I Do Helps Them
1) Having a structured plan and what to do when really gives them the confidence needed to have a successful launch. That plan always includes self-care days and downtime.
By having a plan, they can now focus on getting the key messaging across at each stage of the launch journey as well as presenting a high-converting hype event like a webinar or a challenge
2) By keeping my finger on the pulse about what’s happening in the world of launches and program delivery, in most cases, I know what’s the latest strategies before my client does.
For example, I learned that 3-day challenges are turning out to be more effective compared to 5-day challenges and that webinars are becoming less popular due to lower conversion rates.
It means that my client with a number of evergreen funnels needed to come up with a better launch strategy to keep her business highly profitable.
3) By working with clients long term, I know their branding, tech stack, audience, conversion rates and value ladder and how they like to do launches every year.
This means that they can give me a tiny brief, at short notice, and I am able to formulate a detailed launch plan that will help them achieve their launch goals
4) Because I work a lot with coaches and course creators as a service provider and a consumer of other people’s programs, my clients feel confident that I know what I’m doing
They know that my experience is solid and my suggestions are based on facts, not hearsay. They are relieved to know that they don’t need to become an expert in launching because they hired me to handle this in their business
5) I’m often asked to evaluate and compare one launch strategy against another one, my clients value my opinion in this area
They will review my rigorous conclusion on their preferred strategy, however, my objective analysis will save them hours of running around in circles as well as a lot of money
6) The more I implement launch management for clients, the more knowledge and experience I gain in this area. Because I know the key factors that make a launch successful, I can spend more time focusing on getting the best results for my clients
I enjoy launching programs for coaches and course creators, so if you are also one or you need help with launching then feel free to book some time in my calendar here.
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